common name

[Rhyder]

Hey all!

So heres what Im trying to do...

I'd really like to set up a website and a blog, not exactly business related as of yet but with the potential to expand in the future if thats where life takes me. Also, I'd like to have roughly the same name for both, and would also like that name to reflect things/places Im already a part of online [as well as previously watermarked images].

Shannon-Lee is my name [first name, im hyphenated] so since I first started in photography I have always signed or watermarked with either Shannon-Lee, or Shannon-Lee Photography, sometimes just SLP. I thought this to be unique. Boy was I wrong! Shannon Lee is apparently a pretty common name for photographers according to google.

I've tried using my last name [Serrano], but not only do i hate it, ive gotten the "any relation?" question too many times. Surprisingly I have his nose and eyes, think I need to have a convo with my mother. Just kidding.

Anyways, my question is...Should I use the name I have been, my name? Or come up with something completely different/random/cutesy? If so...any ideas? Im at a total loss :(

PS- Im quite upset that like 4 different "Shannon Lee" sites list NO ONE involved that actually go by said name, I feel robbed :cry:

[PeaceFire]

Are any of the Shannon-Lee photographers in your area? If not, don't worry about it. What will set you apart for potential clients is where you are located. If there's a Shannon Lee Photography near you, however, you will want to choose a different name, especially if that one is already registered.

Or you could find out if they didn't register their name, register it yourself, and then request that they stop using their unregistered name though I'm not really sure of the legalities of that (since I have a name no one else in the world has this hasn't been a problem for me!).

[JacobPhoto]

what about using "shot by shannon" or "photos by shannon" ?

Also, you can use a different URL from your name. I use FirstnamePhoto.com as my url because it's easy to tell people and easy for them to remember, but I use my full name for my business.

[RDKirk]

There is no point to hating your surname in business--you're going to have to use it all the time for every legal document.

I did not find a shannonserrano.com, a serranophotography.com or a shannonleeserrano.com.

JacobPhoto made an important point that your url does not have to be your business name.

[Chelsey Somohano]

In my opinion, Shannon-Lee Photography sounds a little...amateur. I really, really like how shannonserrano.com rolls off the tongue. Honestly, we started Hurst Photography and since hurstphotography.com was already taken, we opted for hurst-photography.com. We've had so many people share the other hurstphotography.com link that we bought another domain. Stay away from hyphens!

[RDKirk]

In my opinion, Shannon-Lee Photography sounds a little...amateur. I really, really like how shannonserrano.com rolls off the tongue. Honestly, we started Hurst Photography and since hurstphotography.com was already taken, we opted for hurst-photography.com. We've had so many people share the other hurstphotography.com link that we bought another domain. Stay away from hyphens!

Or, instead, do what the other hurstphotography.com should have done: Purchase the hyphenated versions as well. I've done that, and I usually use the hyphenated version on my cards and other brochures because it's easier to sight-parse. But they all re-direct to my main site, so it doesn't matter whether clients use the hyphens or not.

[Chelsey Somohano]

Or, instead, do what the other hurstphotography.com should have done: Purchase the hyphenated versions as well. I've done that, and I usually use the hyphenated version on my cards and other brochures because it's easier to sight-parse. But they all re-direct to my main site, so it doesn't matter whether clients use the hyphens or not.

Actually, we did purchase hurst-photography.com and just added a wedding sub-site with a different domain.

ETA: Just realized you were talking about the other guys. Yeah, they should have.

[Rhyder]

In my opinion, Shannon-Lee Photography sounds a little...amateur.
Well this is a tad disheartening as its my name. Is it because it rhymes? Rhyming often gives a childlike felling to things.

Thanks for the advice everyone, I think Ive settled on keeping some form of my given name. For some reason I like the idea of being able to say "Shannon Lee's Photography" for now, and IF i ever decide to follow this path, be able to say "Shannon Lee Photography". Does this make sense? Steeping stones? Maybe Im just strange.

PS- The names I provided were just examples, I may just use my last name too or instead of. Its not that I hate my name, I just hate using it. Again, Im weird.

[Billo78]

FWIW I agree with the others who like the sound of ShannonSerrano.com - it sounds classy, unique and clean. IMO much better than Shannon-Lee's Photography.

I'm pretty sure that Jasmine Star isn't actually her proper name, I think Star is her middle name but because it's got such a good ring to it she used it as her business name.

[Chelsey Somohano]

Well this is a tad disheartening as its my name. Is it because it rhymes? Rhyming often gives a childlike felling to things.

Thanks for the advice everyone, I think Ive settled on keeping some form of my given name. For some reason I like the idea of being able to say "Shannon Lee's Photography" for now, and IF i ever decide to follow this path, be able to say "Shannon Lee Photography". Does this make sense? Steeping stones? Maybe Im just strange.

PS- The names I provided were just examples, I may just use my last name too or instead of. Its not that I hate my name, I just hate using it. Again, Im weird.

I feel ya. I used to go by Chelsey Somohano Photography, and I struggled with that for a while, too. Whatever you decide, embrace it and make it yours. But I would def try to lose the hyphen.

[angryman]

Just dont let your 4 year old son name your business.....you'll end up with something strange like I did :D

[philwillmedia]

Just dont let your 4 year old son name your business.....you'll end up with something strange like I did :D
haha...
That'd be right Angry, blame some who can't defend themselves.
We all know you're just a grumpy old fart...hahaha

[angryman]

Hey!!......I'm not old :)

[philwillmedia]

Alright, does that mean you admit that you're just a grumpy fart...hahahahaha
oh..how much I amuse myself.

[themixtape]

Another thing to consider is how people will remember you - and if they'll give up because they can't spell your name. Having all 3 of your names seems a little bulky and provides room for error when people are trying to remember you or your domain name.
Aside from people not liking their name, I think that's why many folks choose 'business' names that, somehow, use words that relate to photography like "LensPhotography" or "CapturePhotography" (I don't know who owns these sites, nor am I connected in anyway :))

But you get what I mean. When the landscape is competitive and those who are unfamiliar with what is a good photo and what is maybe a not-so-good photo are presented with so many options, it's important that your name be memorable and resonate with people so that nothing gets in the way of them finding you. My 2 cents. Good luck.

[othomas]

How about "Sarrano Photo"? You could then have a tagline as "she nose about photography" .... :lol::lol: ... sorry just kiddin' around ;)

I'm in agreement with others, "SarranoPhotography" sounds good, but if you don't like it, how about "SLSPhotography", SLSarranoPhotography", or "Images by Sarrano"? There's loads of possibilities. Is there something you specialise in? Make a play on words of that.

[RDKirk]

Another thing to consider is how people will remember you - and if they'll give up because they can't spell your name.

Like "Leibovitz?"

Having all 3 of your names seems a little bulky and provides room for error when people are trying to remember you or your domain name.

That's why you also buy the common misspellings and direct them to your main site.

[themixtape]

Like "Leibovitz?"



That's why you also buy the common misspellings and direct them to your main site.

Annie Leibovitz was the chief photographer for Rolling Stone for 10 years, until 1983. Really? THAT'S the example your going to compare Shannon against - a rock photog that worked for the biggest music mag, possibly in the world, at the time and had the luxury of time to brand herself and become a household name, using Rolling Stone as a vehicle, during a time when the internet didn't exist and when everyone that owned a camera didn't immediately think that they were a photographer because of it?

And guess what - many people STILL don't know how to spell her name, regardless of RS or Vanity Fair.

[RDKirk]

Annie Leibovitz was the chief photographer for Rolling Stone for 10 years, until 1983. Really? THAT'S the example your going to compare Shannon against - a rock photog that worked for the biggest music mag, possibly in the world, at the time and had the luxury of time to brand herself and become a household name, using Rolling Stone as a vehicle, during a time when the internet didn't exist and when everyone that owned a camera didn't immediately think that they were a photographer because of it?

And guess what - many people STILL don't know how to spell her name, regardless of RS or Vanity Fair.

A. There isn't anything difficult about "Shannon Serrano."

B. As people here have pointed out, "Shannon Serrano" has a pleasingly alliterative lilt of its own.

"Shannon Serrano" is a great name--the kind of name an actress' publicist would invent. Shannon can obviously do whatever she wants, but her name is certainly no hindrance to her career.

Like some other creative fields, photography is an intensely personal product. The best photographers have a vision and style that belongs to them as individuals, not as companies, and their clients seek them as individuals. This is generally true across the board, but certainly true with "social photography" (personal-commission work such as portraits and weddings).

People choose people, not companies, for their social photography. Even if a photographer goes by a non-eponymous business name, it's still "Jane Jones" who gets the word-of-mouth, not her "Pretty in Pink Photography" business name.

In a field like this, an eponymous business name is preferable for marketing unless one has a really, really unfortunate name.

[themixtape]

She was vetting the differences between using her name with her middle name with her last name.
Is it Shannon? Or Shannen? Or Shanon?
Is it Lee? Or Le? Or Leigh?
Is it Serrano? Sarrano? Sirano? Cerrano? et al....

This is not a personal attack on her name. She specifically mentioned that there is a fair amount of competition for the Shannon Lee name and guess what? Here's some more competition for her last:
http://www.serranophoto.com/
http://www.miguelserranophotography.com/
http://www.serranophotography.us/
http://www.jserranophotography.com/

It seems to be a fairly common name and just because she may live in a particular geographic area does not mean that Google/Bing/Yahoo easily makes that distinction. I work professionally in SEO for a number of retail clients and that's a common misconception - unless she's optimized for local search (and even that's not a guarantee), she may have trouble.
I have a name that some have trouble with, most do not and I STILL have a business name. I've never had a client that doesn't feel deeply connected to me, on a personal level, regardless of the domain name - I photographed possibly the most important day of their lives. It's hard not to feel deeply connected to your photographer in that case.
Perhaps if you're shooting static objects, architecture, flowers, etc. it feels better to brand the images with your name, but in the case of portraits and life event photography, the domain name is incidental, in my opinion. But, it often resonates better in my experience with my business, and knowing that word of mouth is everything and the competition is great, especially in weddings, it's better to have an easy to remember domain rather than try to create a connection for people with your name.

[RDKirk]

In my experience, "word of mouth" is always about people, not about domain names. Especially with regard to women clients.

[themixtape]

My business and domain name IS me. I AM my domain name.
Just like Prince Rogers Nelson is Prince, Madonna Louise Veronica Ciccone is Madonna and Stefani Joanne Angelina Germanotta is Lady Gaga.

People won't care what you call yourself, as long as what you're putting out there is what they want. And they also won't care how true you're staying to yourself and to your birth name if your work is terrible.

Your given name doesn't give you credibility - it's your work that does that.

[JacobPhoto]

My business and domain name IS me. I AM my domain name.
Just like Prince Rogers Nelson is Prince, Madonna Louise Veronica Ciccone is Madonna and Stefani Joanne Angelina Germanotta is Lady Gaga.

People won't care what you call yourself, as long as what you're putting out there is what they want. And they also won't care how true you're staying to yourself and to your birth name if your work is terrible.

Your given name doesn't give you credibility - it's your work that does that.

Agreed.

Nobody calls me 'jacob photo'.... but nobody has problems finding my website or email address. My last name is commonly misspelled and mispronounced, but my clients can find me and my work easily, and that's all that matters.

Just pick a name that's easy to remember and easy to spell, and roll with it.

You don't need a 'tag line' or a logo or any of that mumbo jumbo.

[RDKirk]

Your given name doesn't give you credibility - it's your work that does that.

So what use is there in trying to think up something catchy? You've just proven why it's better to go with the name you already have.

[Chelsey Somohano]

So what use is there in trying to think up something catchy? You've just proven why it's better to go with the name you already have.

Wouldn't you rather appear professional than catchy?

[RDKirk]

Wouldn't you rather appear professional than catchy?

I'm trying to think of all the nationally known photographers who go by catchy business names that aren't their own names.

Nope, can't think of one.

Oh, wait. There was Arthur Fellig. So that's one.

[themixtape]

So what use is there in trying to think up something catchy? You've just proven why it's better to go with the name you already have.

I'm not suggesting it need be 'catchy' - it's simply a matter of being easily found in a competitive market. In Shannon's case, she has competition for both her first/middle name and also competition for her last. And just because her competition may not be local to her does not mean that if a potential customer, that was initially looking for HER site initially, won't find the others first and decide to pursue them instead.
It's a matter of branding yourself. And if someone has already branded them self with your name, then set yourself apart, differentiate yourself from the competition and don't give your potential clients any reason not to be able to find you - and as little opportunity to confuse you with someone else.
And then, spend the rest of your time on your actual work and cultivating your skills and style, so that eventually, it can be your photography that is the differentiator.
Using your first name will not differentiate you.

[RDKirk]

There is 'way too much angst spent over someone else in the nation having the same name. It's unnecessary angst. People can, do, and will make the distinction. For a photographer, your brand is you--not just your name and not even just your work, but you as a human being, as a personality, as a deliverer of a product or service. If you've got that package put together, people will want you and find you and they will remember you name.

[themixtape]

For a photographer, your brand is you--not just your name and not even just your work, but you as a human being, as a personality, as a deliverer of a product or service.

Or YOU are your brand. It's 6 of 1 or half of another. People will connect with you, your personality and your work whether you're serranophotography.com or you're sweetphotography.com. However, it's hard to argue that when someone has heard you're name is passing and are trying to recollect your domain from memory, that they won't have an easier time recalling or, at the very least, spelling sweetphotography.com.
It's about accessibility and retention. How easy are you to find and how easy are you to remember. You're giving people these days, who are information overloaded & having traditional/social media hit them at every angle, too much credit for remembering things. Now, more than ever, people want ease. Knowing that, why not make yourself as easy as possible to find, eliminate the noise and competition as much as possible and capture the clients - and make sure you do killer work for them so that, eventually, your given name precedes your domain name. Again, people don't feel connected to you just because they get to use your name when looking for your site. They will connect to you via your work and your relationship. I'm not drawn to people or to new friends because they have really spectacular names that I get to utter in our conversations...clients won't be drawn to you for that reason, either.

[RDKirk]

However, it's hard to argue that when someone has heard you're name is passing and are trying to recollect your domain from memory, that they won't have an easier time recalling or, at the very least, spelling sweetphotography.com.



Actually, most people remember personal names, if they remember anything, better than they remember random words.

Spelling is not that much of a problem with Google. If they want you, they can find you.

[themixtape]

^ Well, considering I work for Google, I would like to believe that I understand it's strengths and its' shortcomings.
I believe that connections are forged through actual interaction, proven abilities and a style that they appreciate and admire. You seem to believe connections are forged via using your given name and letting people get the warm/comfys by giving them the impression that they know you and making them feel you're approachable - just because they know your name.
I have a site. I don't use my name in the URL and I do have a *gasp* business name. And I've still managed to shoot more than 60 weddings in the past two years, with dozens of inquiries that I've, regrettably, had to decline. No one seems to have trouble connecting to me, my personality or my style - even though my first and last name is buried all the way on the 'Info' page of my site. In short, I stand behind my suggestion and my thoughts and I wish Shannon much luck.
Ciao.

[PeaceFire]

My name is Jaye Reilly. Talk about two very difficult names to spell and remember given the different ways you can spell it. And so far no one has ever not found me because of it OR accidentally wound up contacting the much more successful Jay Reilly over it. I use my name because it's my name. It's who I am and rather than go for a catchy name I decided to just use my name since it simplified the legality process A LOT. And I'm happy I did... even if Jaye Reilly won't be my legal name for much longer. :)

I guess I'm just suggesting that you call your company whatever it is you want and don't try to over think it. Choose a name that will make you happy. If I'd spent too much time thinking and research Jaye Reilly I would never have gone with it but all of the reasons that would have convinced me to call it something else are very much non-issues at the end of the day. Being happy with my company name IS an issue to me and I'm very happy being just me photography.

[themixtape]

^And I chose to go with a business name. It's neither complicated, oversimplified or poses any business/registration or legal problems. As I mentioned, I had my reasoning for choosing the way that I did and it's been hugely successful and the 'right' choice for me.
Whatever makes you happy.
I do think that it's hard to say that you've never lost business to the gent with the same name as you, as people probably wouldn't contact you to let you know that they went with your competition of the same name if they found him first.
Nevertheless, it's certainly personal choice but there are SEO factors that come into play that cannot be ignored. But if that's not a business priority, then so be it and best of luck.

[PhotosGuy]

And guess what - many people STILL don't know how to spell her name, regardless of RS or Vanity Fair. And guess what; people will misspell your "Shannon-Lee Photography" name, just like you misspelled "felling" here. (http://photography-on-the.net/forum/showpost.php?p=12461102&postcount=8) ;)
You've heard of the Kiss Principal, right?

Why not add a letter & give them something easy to remember, like SLSSPhotography. Nobody has registered that one yet. Or even SLSP.com to simplify it even more.

[RDKirk]

And you know what happpens? People don't actually read "SLSSPhotography."

[Chelsey Somohano]

And you know what happpens? People don't actually read "SLSSPhotography."

+1. Sliss is what I read, and that in and of itself just doesn't sound good.

[themixtape]

^ I think your site is another great example of the competition that is out there and letting your work, personality and style make a "name" for you. 4 different Hurst Photography sites rank above your own and, let's face it - unless a client knows to add the dash symbol between hurst and photography, you're going to continue to be outranked in Google. I'm all for using your name if that's what you want to do and the competitive landscape is not a concern of yours but, if this is your business, how could the competition not be an issue, regardless of geographic location?
It seems like those that are in support of using only your name for your domain don't seem to have a concrete rationale on why using a business name is bad or will hurt you and meanwhile, those of us using business names are more of the 'live and let live' mentality - but at least we can acknowledge the pluses, minuses and roadblocks to both.
SEO will do the heavy-lifting before anyone even has a chance to glimpse at your site. You must abide and obey to succeed in that world and, seeing as that's how customers are interacting with your work before they even have a chance to interact with you, it's best to play by the rules - or at least have a plan (and money) to get around the rules.
Let your site content, text and work show off your personality - but help people find you easily, first.

[Chelsey Somohano]

^ I think your site is another great example of the competition that is out there and letting your work, personality and style make a "name" for you. 4 different Hurst Photography sites rank above your own and, let's face it - unless a client knows to add the dash symbol between hurst and photography, you're going to continue to be outranked in Google. I'm all for using your name if that's what you want to do and the competitive landscape is not a concern of yours but, if this is your business, how could the competition not be an issue, regardless of geographic location?
It seems like those that are in support of using only your name for your domain don't seem to have a concrete rationale on why using a business name is bad or will hurt you and meanwhile, those of us using business names are more of the 'live and let live' mentality - but at least we can acknowledge the pluses, minuses and roadblocks to both.
SEO will do the heavy-lifting before anyone even has a chance to glimpse at your site. You must abide and obey to succeed in that world and, seeing as that's how customers are interacting with your work before they even have a chance to interact with you, it's best to play by the rules - or at least have a plan (and money) to get around the rules.
Let your site content, text and work show off your personality - but help people find you easily, first.

We hated the fact that we had to put the dash in our URL. We ended up purchasing hurstlovestories.com which is actually our wedding website, so we made hurst-photography.com our landing page, that way we can direct people to either one. It seems to work well, especially when we hand out a business card with every mention of our business. Luckily, we're the only Hurst Photography in Nashville, so we've got that, but as soon as we can, if ever, we plan on purchasing hurstphotography.com. Some day. I can't tell you how many people have gone to that site first on accident. We've done what we can to make the dash stick out on our cards and print but in the end, the people that we want to find us will.

[PhotosGuy]

And you know what happpens? People don't actually read "SLSSPhotography." Sufferers of dyslexia need not apply? ;)

[yogestee]

shannonserrano.com

shannonserrano.com could be the name of anything from a beauty parlour, women's boutique to a company of lawyers.

[RDKirk]

shannonserrano.com could be the name of anything from a beauty parlour, women's boutique to a company of lawyers.

So? Off the top of my head:

www.joeyl.com
www.michaelgrecco.com
www.avenaim.com
www.gordonmunro.com
www.markusklinko-indrani.com

[Rhyder]

Hey guys, sorry for disappearing, had to leave the country at the last min and forgot [gasp!] my laptop in my car at the airport. Anyways, you've give me quite a bit to respond to and think about!

But I would def try to lose the hyphen.

Do you mean lose the hyphen legally? Or just "business" wise? Because I defiantly don't want to change my name, the hyphen is kind of a family thing.

How about "Sarrano Photo"? You could then have a tagline as "she nose about photography" .... :lol::lol: ... sorry just kiddin' around ;)

I'm in agreement with others, "SarranoPhotography" sounds good, but if you don't like it, how about "SLSPhotography", SLSarranoPhotography", or "Images by Sarrano"? There's loads of possibilities. Is there something you specialise in? Make a play on words of that.

My last name is actually "Serrano"...like the pepper, or photographer ;) I dont get the "nose" pun, am I missing something?


B. As people here have pointed out, "Shannon Serrano" has a pleasingly alliterative lilt of its own.

"Shannon Serrano" is a great name--the kind of name an actress' publicist would invent. Shannon can obviously do whatever she wants, but her name is certainly no hindrance to her career.


You think so? Maybe its just because I use it on a daily basis and I'm used to it, but for me...it doesn't seem to roll off the tongue like other names, but then again I wasn't raised bilingually and cant roll my R's, so maybe that's why.

She was vetting the differences between using her name with her middle name with her last name.

No, I don't have a middle name, I have a hyphenated first name. If Lee was my middle name, I'd have no problem dropping it, but since its attached to, part of, spoken as if its one name, It feels/sounds weird to not use it, at least for me.

In my experience, "word of mouth" is always about people, not about domain names. Especially with regard to women clients.

"What chu talkin bout willis?" You saying us females gossip too much? jk jk

Agreed.
Just pick a name that's easy to remember and easy to spell, and roll with it.

You don't need a 'tag line' or a logo or any of that mumbo jumbo.

I probably dont need a logo, but I'd like one! I'm fully lost on ideas though :( As for a "tag line" they seriously annoy me, so I defiantly don't feel as if I need one.

I'm trying to think of all the nationally known photographers who go by catchy business names that aren't their own names.

Nope, can't think of one.

Oh, wait. There was Arthur Fellig. So that's one.

But "Arthur Fellig" isnt "Open Hearts Photography", theres a differance, so I do agree with you, there may not be any :)

And you know what happpens? People don't actually read "SLSSPhotography."

OMG! I noticed that too! I also thought "S Lee Photography" SOUNDED good, but when written [such as a url] I read it as "sleep hoto graphy" and it makes no sense.

[Chelsey Somohano]

Do you mean lose the hyphen legally? Or just "business" wise? Because I defiantly don't want to change my name, the hyphen is kind of a family thing.

Oh, no. Just the hyphen in your URL. From first hand experience, people often go to hurstphotography.com before they go to hurst-photography.com.

As you can see, two very, very different websites.

[RDKirk]

Oh, no. Just the hyphen in your URL. From first hand experience, people often go to hurstphotography.com before they go to hurst-photography.com.

As you can see, two very, very different websites.

I have both types of URL and direct them to the same site. I use the hyphens in my correspondence and documents for easy sight-reading, but whether it's typed with or without the hyphens, it goes to the same site.

[cdifoto]

If I had a name like Shannon Serrano, I wouldn't have bothered with a business name. That's friggin' gold as far as marketing goes.

[RDKirk]

If I had a name like Shannon Serrano, I wouldn't have bothered with a business name. That's friggin' gold as far as marketing goes.

That's what I told her above. That's the kind of name publicists invent for starlets.

[cdifoto]

Heck yeah. It has a perfect beat and rolls off the tongue nicely.

[Chelsey Somohano]

I have both types of URL and direct them to the same site. I use the hyphens in my correspondence and documents for easy sight-reading, but whether it's typed with or without the hyphens, it goes to the same site.

Lucky you. We don't own hurstphotography.com or we would do the same thing. We did end up purchasing another domain and have hurst-photography.com as our splash page, so we can now direct people to our new domain (once we get rid of the 1000 business cards with the old domain printed on them!)

[Chelsey Somohano]

Heck yeah. It has a perfect beat and rolls off the tongue nicely.

+1 No matter how you say it, rolled R's or not.

[Rhyder]

If I had a name like Shannon Serrano, I wouldn't have bothered with a business name. That's friggin' gold as far as marketing goes.

That's what I told her above. That's the kind of name publicists invent for starlets.

Heck yeah. It has a perfect beat and rolls off the tongue nicely.

+1 No matter how you say it, rolled R's or not.

Alrighty so it's settled then, from now until the end of forever...I will be using "Shannon Serrano Photography". Blah! Now I need a new watermark...no ideas, not feeling creative this week.

[Chelsey Somohano]

Alrighty so it's settled then, from now until the end of forever...I will be using "Shannon Serrano Photography". Blah! Now I need a new watermark...no ideas, not feeling creative this week.

I've come to find that if you put shooting first, and not worry about the logo, it'll come. thats what weve done.

[cdifoto]

Just write your name with some big fancy swirly girly S's.