What's Canon currently up to?

[VillanuevaPhotography]

In other words, does anyone know what Canon's current market plan is to increase their sales? I know the 5DMK3 and the 1DMKV will probably be released sometime by the end of this year to 2012, and will help them greatly, but what is Canon currently doing to keep them 'above the rest'?

[HeadShotBoom]

Canonrumors.com is a very reliable source of information on topics like this. He has been gathering insider information from Canon employees and other people in the know for quite some time now and he posts the information as he believes it becomes credible along with his own rating scheme for how likely the information is to be accurate. He posts information on what patents Canon is filing and what there press releases are. Along with some other information that isnt public knowledge. He of course leaves out the sources of the info so they can keep there jobs.

He has predicted the release of several camera bodies and lenses to within weeks, sometimes days accuracy in the few years that I have been following them. He will also keep you posted when places like B&H have a sale or when Canon is offering (Or about to offer) a new rebate program.

[_aravena]

Apparently they have no plans for anything other than painting their Rebels different colors...

:(

[markc]

Apparently they have no plans for anything other than painting their Rebels different colors...

:(

Dang it. I was totally gonna say that.

[_aravena]

:lol: It's nice to know where a company is going.

[pyrojim]

In other words, does anyone know what Canon's current market plan is to increase their sales? I know the 5DMK3 and the 1DMKV will probably be released sometime by the end of this year to 2012, and will help them greatly, but what is Canon currently doing to keep them 'above the rest'?



help them greatly how?


id rather see some more.... inovations than just "ohh here is an upgrade!"



if they just add a(nother) stop of ISO, and half a frame per second faster to the 1D5.... well.....

yeah, i cant say that canon is working TOO hard then....

[amfoto1]

It's all a guessing game... sometimes with more or less information, or perhps based upon Canon's past practices.... For example...

Most likely, 1Ds MkIV will be introduced soon... rumor is that Canon plans to make some announcements in July or August, perhaps one or two cameras, maybe more likely two or three lenses. The 1Ds4 is overdue about 6 months, assuming Canon plans to stick with roughly the same upgrade cycle they've used with the previous 1Ds models.

There's also some speculation about what will be done to the 1Ds4... Most likely it will get a higher resolution sensor. Canon doesn't like not being the top dawg and both Nikon and Sony presently have higher resolution (24MP vs 21MP) FF cameras. It's anyone's guess... 1Ds4 might be 27MP, 32MP, 34MP, 37MP or something else. Besides that, it will probably have video capability and I would expect very high ISO capability (1Ds3 tops out at 3200 while the 5D2 goes all the way to 25600... that makes no sense except that the 5D2 came out a year later after a lot of ISO increases had been implemented in many models). Look to the 1D4 for other ideas what they might incorporate in the new 1Ds4.

There have been tons of rumors about 5D3... With high anticipation that we'll see one soon. But both previous models were intro'd about a year after their parallel 1Ds models... Some think to keep from undercutting the sales of the top-of-the-line camera. If they stick with this, 5D3 might not appear until Summer 2012, and then only if the 1Ds4 actually appears in the next month or so.

It's still a big "maybe". Canon can do whatever they want, whenever they want and once they feel the camera is ready to go to market.

The only really safe predictions are that folks will start posting here whining about the new camera long before it's actually available and they've had a chance to try it out, we'll see links to all the advance reviews (and can probably predict some reviewers who will love the new model, and others who will hate it), then it will gradually be accepted over the course of a couple months until eventually it's the best thing since sliced bread, then we will start to hear how new Nikon models are superior and people are thinking of "going to the Dark Side", then about 6 months after any new model is introduced the rumors will start about the next version and people will begin asking "should I wait for the 5D4" or whatever. Ultimately, it's far easier to predict what people will do here, than what Canon will do.

[Rayk]

What will be will be.

[Gel]

You know, it's all absolute tosh.

Things were rumored to be out in November, Dec, Jan Feb, etc.

Just forget about it and enjoy taking photos :)

[nekrosoft13]

Probably trying to decide how much they can raise the price on lenses before people stop buying them

[RobDickinson]

Canon are making a fortune at the moment, I'm sure they have plans for a bunch of lenses and bodies but why rush, probably still recovering from the quakes.

[S.Horton]

Maybe they will just buy RED miniaturize everything and wipe out all competition with a killer small system with no moving parts and a computer composite system of 8 lenses in one barrel with an effective FL of 10-400 f/4 which will produce 11x14 quality prints at 100% crops. Or maybe not. Maybe they will just incrementally upgrade for a decade and pump as much cash out of the business as possible while going home at 5 every day. Or not.

[tmwag]

Maybe they will just buy RED miniaturize everything and wipe out all competition with a killer small system with no moving parts and a computer composite system of 8 lenses in one barrel with an effective FL of 10-400 f/4 which will produce 11x14 quality prints at 100% crops. Or maybe not. Maybe they will just incrementally upgrade for a decade and pump as much cash out of the business as possible while going home at 5 every day. Or not.

Yea, that's what I was tinkin

[rick_reno]

Apparently they have no plans for anything other than painting their Rebels different colors...

:(

This is a TOTALLY HOT idea! I've read elsewhere that the red one really rocks and takes killer photos every time.

[GregoryF]

What is the latest rumours on the 3D full frame?

[S.Horton]

What is the latest rumours on the 3D full frame?

May 1st 2019

[rjalex]

May 1st 2019

Dear Sir,
I believe you are mistaken. A Mayan friend told me the world is going to end in 2012 (Dec, 23rd) and so the 3D release will be postponed indefinitely. :)

[MrWho]

I heard they were sitting in a boardroom in Tokyo having lunch. ;)

[la canon amateur]

Probably trying to decide how much they can raise the price on lenses before people stop buying them

They have pretty much already reached that point for me.

Im waiting for prices to drop (or the dollar to strengthen) on the new 70 -200 and an upgrade on the 24 - 70 2.8 or its replacement.

[potatowitz]

how about a 15-85 2.8?

this would be amazing....a man can dream, right?

[RobDickinson]

We may get a 15-55f2.8, no way will it be 85mm

[jobv2]

They have pretty much already reached that point for me.

Im waiting for prices to drop (or the dollar to strengthen) on the new 70 -200 and an upgrade on the 24 - 70 2.8 or its replacement.

bingo

[jobv2]

Dear Sir,
I believe you are mistaken. A Mayan friend told me the world is going to end in 2012 (Dec, 23rd) and so the 3D release will be postponed indefinitely. :)

well the oracle told me the mayans were releasing the full frame 3D after the world ends.
they're gonna call it the 2d, 2ds and 2dn series. instead of mark, they'll code it suzie. 2ds suzi i (November 2012 release)
2ds suzi ii (February 2013 release)
2ds suzi iii (March 2013)
2ds suzi iv (2014)
6d suzi ii which is the 3d successor to the 5d mark ii will be released 2014

stay tuned

[treck_dialect]

well the oracle told me the mayans were releasing the full frame 3D after the world ends.


thats not what yoda said.

[kfreels]

Would be nice to get something really innovative - like eye control focus.......oh wait. that was on my 7e.

[DwightMcCann]

I'm waiting for the prices to go up so all the hobbyists won't have the good equipment I will! LOL.

[kfreels]

I'm really curious about how they are going to respond to the Sigma SD-1. 46MP on an APS-C sensor? Of course the design of the sensor is different enough that it's not the same as just cramming pixels closer together. You have a sensor for each color stacked and no need for a low pass filter. I'm really curious about how this will stand up next to Canon full-frame sensor. Could Sigma have just yanked the rug out from beneath Canon?

[tkbslc]

I'm really curious about how they are going to respond to the Sigma SD-1. 46MP on an APS-C sensor? ?

I bet the Canon executives had a good chuckle and went about their day. Sigma cameras are a tiny niche market and are absolutely no threat to Canon. I do think they worry about m4/3 and NEX sneaking up on their Rebel cash cow, though.

[kfreels]

I bet the Canon executives had a good chuckle and went about their day. Sigma cameras are a tiny niche market and are absolutely no threat to Canon. I do think they worry about m4/3 and NEX sneaking up on their Rebel cash cow, though.

I don't know if a $7000 45MP magnesium body camera with no need of a low pass filter is what you would call a "tiny niche market". If I understand this correctly, using a sensor in the manner that they are, the IQ will be the same as what you would get from a sensor CMOS sensor 2-3 times its size.....or in other words, even more capable than the full-frame sensors used by Canon, yet with the smaller image circle you can still get by with less glass.

I'm not a Canon basher. I've used Canon religiously for 20 years. I have no desire to change systems because it's the system that I bought into, not a body. But when I see things like this, I still have to wonder what it means for those who are entering the field, and what that means for the future of my system.

[AngryCorgi]

If I understand this correctly, using a sensor in the manner that they are, the IQ will be the same as what you would get from a sensor CMOS sensor 2-3 times its size.....or in other words, even more capable than the full-frame sensors used by Canon, yet with the smaller image circle you can still get by with less glass.

All good in theory. The whole point of the Foveon sensor is fantastic color accuracy. The problem is that the samples from the SD-1 still shows how immature the system remains, with magenta/yellow-green noise in the slightest of shadows in a lot of shots.

Here's an ISO200 sample. Notice the yellow-green/magenta blobs on the girl's neck/calves. That is not good. I just don't see who is spending $7k for this poor IQ.

http://www.sigma-sd.com/SD1/sample-photo/img/SDIM0788.jpg

[RobDickinson]

Foveon is always a trouble for colour accuracy and the new one has so far show itself to be a massive nieche market box.

Who needs 30-35mp effective for that kind of price who doesnt already shoot 1Ds or 645D or leica S2 etc?

Theres no market for that body.

[kfreels]

All good in theory. The whole point of the Foveon sensor is fantastic color accuracy. The problem is that the samples from the SD-1 still shows how immature the system remains, with magenta/yellow-green noise in the slightest of shadows in a lot of shots.

Here's an ISO200 sample. Notice the yellow-green/magenta blobs on the girl's neck/calves. That is not good. I just don't see who is spending $7k for this poor IQ.

http://www.sigma-sd.com/SD1/sample-photo/img/SDIM0788.jpg

That's pretty interesting. I wonder why they would use that as an official sample - unless maybe her skin really looks that way.
Unfortunately, there don't seem to be many out in the real world that have had hands on reviews. But as I said, I have no plans to switch systems. My point is that they have come up with a new type of sensor which - once the bugs get worked out - can very likely have a leg up on Canon which leads to the OPs question....."What's Canon currently up to?"

[tkbslc]

It's not new, though, it is just more resolution. They've had this tech for a long time and it has never panned out in the real world as well as it does on marketing materials.

[AngryCorgi]

My point is that they have come up with a new type of sensor which - once the bugs get worked out - can very likely have a leg up on Canon which leads to the OPs question....."What's Canon currently up to?"

Well...

It's not new, though, it is just more resolution. They've had this tech for a long time and it has never panned out in the real world as well as it does on marketing materials.

...as noted above, they've been toying with the Foveon idea for many years now and still haven't shown significant improvement in the technology. All they've done with this new one is increase density of photosites on the sensor. Which makes one wonder why the price has gone up so radically.

[CyberDyneSystems]

Been mostly off line for months, have not been keeping the pulse of Canon at all,

I must say I am shocked to come back and find there was no pulse to take! :lol:

[DwightMcCann]

Been mostly off line for months, have not been keeping the pulse of Canon at all,

I must say I am shocked to come back and find there was no pulse to take! :lol:
Exactly! I keep saving my money but there's nothing to buy!

[kfreels]

Exactly! I keep saving my money but there's nothing to buy!

Maybe we can convince them to make a Canon wireless monolight (with full-time modeling lamp) that supports HSS?

[uOpt]

I want a white 5D2.

[Soda-Pop]

I want a white 5D2.

White?!! Like Canons telephoto L lens white? That would actually be pretty legit. :p

I want to see the 5diii, not that id be able to fork out its 3k + price... haha

[uOpt]

Or a pink 1D4 :p

[whtchocla7e]

Canon is up to very little while Sony is planning (hell, probably way past the planning stage at this point) a modular camera consisting of a NEX base and an A-mount adapter w/ mirror box to allow for PDAF.. 2 in 1. The system of the future.

I hope Canon wakes up soon...

[arild8515]

All good in theory. The whole point of the Foveon sensor is fantastic color accuracy. The problem is that the samples from the SD-1 still shows how immature the system remains, with magenta/yellow-green noise in the slightest of shadows in a lot of shots.

Here's an ISO200 sample. Notice the yellow-green/magenta blobs on the girl's neck/calves. That is not good. I just don't see who is spending $7k for this poor IQ.

http://www.sigma-sd.com/SD1/sample-photo/img/SDIM0788.jpg

One of the more picky camera reviewers on the web seems to think the color rendition and resolution are fantastic.. link (http://www.luminous-landscape.com/reviews/cameras/sigma_sd1_review.shtml)

I have a suspicion Sigma is releasing the SD1 at that price because they need to market their Foveon technology, both for licensing purposes and PR, and that a mid sized SLR is as good a showroom as anything - might push people towards grabbing DPxx cameras when they want an APS-C sensor compact.

Ballsy move, and I honestly don´t think Sigma themselves are expecting huge sales figures for the SD1.

[bongEstrella]

Apparently Canon has been busy making a pc mouse/calculator hybrid!

http://www.engadget.com/2011/07/26/canon-launches-x-mark-i-mouse-lite-pairs-10-digit-calculator-an/

[Rainyday]

Canon are making a fortune at the moment, I'm sure they have plans for a bunch of lenses and bodies but why rush, probably still recovering from the quakes.

My thoughts exactly. It's going to be years before Japan is back to previous condition and all companies will need to factor that in.

[bigrob]

Exactly! I keep saving my money but there's nothing to buy!

That is Canon's cunning plan Dwight. It'll be that expensive people will need to have saved for two years to be able to afford it.

I would SO like a FF/1.3 1D at 7/10 FPS. However if Can did come out with one, paying in ££££s would rule it out for most people as the cost would be too high.

[surge]

Does anyone know when there will be availability of the series2 500mm F4 lens??