Helloooo ... Sigma? Your Roadmap!

[CyberDyneSystems]

No rumors.. nor predictions.

Just me laying out Sigma's Raodmap.. they really should hire me to drive this for them :) :) ;)

UPDATED DESIGNS, TELEPHOTOS:
Incorprorate OS into some more usefull lenses man!

120-300mm f/2.8 EX HSM OS
50-500mm "Bigma" EX HSM OS

These Unique and popular lenses should be Sigma's First order of business for OS conversion.

Also add OS to these designs;
500mm f/4.5 EX HSM OS
300mm f/2.8 EX HSM OS
300-800mm f/5.6 EX HSM OS
100-300mm f/4 EX HSM OS

NEW DESIGNS:

Wide to normal Zoom-
Sigma,. you made the very compact 24-60mm f/2.8,.. Tamron was able to make there 28-75mm f/2.8 also remarkably compact.
The challenge?

24-50mm f/2 EX HSM

Make a zoom in this range,. with less zoom than 70mm (perhaps 28-50mm? 24-35mm?) that is FASTER than f/2.8 and not much larger than the Brick EF 28-70mm f/2.8L

Can it be done?

Another High end Telephoto Zoom:
Sigma has allready cornered this market where Canon continues to Lag,.
Expand the range with an equivelent offering to Nikons,. and oh yes,. don't even think of designing this lens without OS!

200-400mm f/4 EX HSM OS


MARKETING DIRECTION
Lastly,. not a product,. but a direction

EX lenses... arguably marketed towards and priced for Pros and advanced amateurs.

But your cutomer service is the largest obsticle to actually keeping this type of customer!
Get your act together and target specific markets (U.S. and Canada and the U.K. for instance where your products are most popular) and set up "EX ONLY" Support and service for this higher end line of lenses. ( or more correctly,. for the lens owners! )
Reduce tunraround times,. extend service and warranty plans, GUARANTEE compatibility! Etc...

[EOSAddict]

Don't forget HSM on the 24-70!

[In2Photos]

Don't forget HSM on the 24-70!

HSM should be on all EX lenses and then some additional ones as well.

[quickben]

300mm f2.8 EX HSM OS definitely !!

They could sell it for £2000 and it would tempt people away from the £3300 Canon version. Me included :-).

Infact I'm planning on getting it regardless of it getting OS.

Gary.

[cdifoto]

Bigma with OS would be a dream.

[EOSAddict]

HSM should be on all EX lenses and then some additional ones as well.

True!!

[CyberDyneSystems]

24-50mm f/2 EX HSM


It's there! I'd never forget that. :)


Oh sorry,. I see you mean they need to add iot to there existing 24-70mm f/2.8 EX lens..
Your absolutely right! Oddly I thought it had HSM.. :(

[marathon]

i think everyone agrees... HSM is a must.

[blonde]

i like the way you think CDS!!!

just to add a few things to your road map:

1) better QC!!!! it is unacceptable that 3 people can buy the same lens and 2 of them are not working right out of the box!!!
2) try to maybe light the weight of some of your lenses. the 100-300 is AMAZING even without the OS but at almost 4lbs, holding it for more than 5 mins is quite a workout.

thats it for me, just remember sigma:

IF YOU BUILD IT, WE WILL COME!!!

[S230]

I would like to add that probably I've been pretty lucky with Sigma's Customer Service. So far I have probably the best experience with Sigma. A far cry from Canon's customer service. Most of my gear is Sigma because of their customer service. I guess it's very different from place to place.

and NO... I am not working or paid by Sigma.. :)

[shiato storm]

if sigma made a 70-200 with OS then the ground would open up and swallow canon's 70-200 IS...!
plus I think the sigma one looks better cause its in black :)

[EOSAddict]

plus I think the sigma one looks better cause its in black :)

What he said ;)

[Jon]

if sigma made a 70-200 with OS then the ground would open up and swallow canon's 70-200 IS...!
plus I think the sigma one looks better cause its in black :)
Just like it's done with the 100-400 IS?

[EOSAddict]

Sigma doesn't have a 100-400 Jon ;) you should know that!

[CyberDyneSystems]

Well,. it does really. Sigma's one and only OS lens was released to compete directly with the 100-400mm L.. the 80-400mm EX OS...

Other than the slight edge in wide end zoom,. the Sigma 80-400mm is an almost direct knock off of Canon's most versatile Super-Telephoto zoom "L"

Unfortunately,. when Sigma finally released the lens,. (the first press releases advertised the upcoming lens as an EX with HSM) ...it lacked the HSM focus motor.. the very ingredient that makes Sigma's High end EX series the ONLY real competitor to Canon's (or Nikons and Minolta's) best lenses for focus speed.

I still marvel at this oversite,. the final nail in the 80-400mm OS's coffin was about a year after it's release Sigma RAISED the price.. making it (in the U.S. market anywyas) no longer even a bargain compared to the superior Canon.

With this double body blow of low end consumer lens AF in a high end lens,. and Sigma Marketing's move to bump the price up.. Sigma has essentially taken what should have been there most revolutionary advance in lens manufacture (for them) in a decade and relagated the model to obscurity.

Sigma has all the data it needs to know what sells there lenses.
How many 50-500mm's have they sold in the last five years?
What does it have that the 170-500mm doesn't?
HSM.

[CyberDyneSystems]

So my list above was incomplete,. I was hung up on adding OS to the good HSM lenses,.
It works both ways Sigma. Revise the the 80-400mm OS EX to the ...

EX 80-400mm OS HSM :) :)

[shiato storm]

clearly there were very few brains behind that operation...

[Jon]

Sigma doesn't have a 100-400 Jon ;) you should know that!What CDS said. I sort of considered the 80-400 OS before I decided the cost difference wasn't big enough to bother with and got the 100-400 IS from Canon.

[Hellashot]

Since Sigma only has OS in the 80-400 they probably have issues with it since it hasn't been put into more lenses. It likely might be too expensive for them to produce and keep a lower price tag than Canon (and others) since they didn't put HSM in the 80-400 to likely keep the price down.

[Sprout Crumble]

I'd like to see the 105mm macro with OS and internal focusing. Its a great lens optically, but mechanically not in the same league as the 150/2.8

[CyberDyneSystems]

As we draw closer to Photokina..

HELLOOOOOOOOoooooooooo oooooooooooooo ooooooooooooooooo? Sigma? Can you hear me?

:)

[Lightstream]

Sigma - can we have a 70-200 f/2.8 EX APO DG HSM OS? At the $1100 price point? Blow the socks off the Canon f/4L IS in the same range and show them who rules the roost!

My credit card is waiting........ :mrgreen:

[LightRules]

200-400mm f/4 EX HSM OS

This is the one I want. However, I shudder at considering the cost, at least if it's anywhere near the Nikon version.

[CyberDyneSystems]

I think it would be similar in size and weight, and obviously offer us at least the Sigma price Vs. Nikon/Canon OEM advantage, less than Sigmonster surely, perhaps around the cost of the Sigma 500mm?

[LightRules]

perhaps around the cost of the Sigma 500mm?

Yeh, that sounds about right. Regardless, knowing Sigma's general pricing and the specs on this kind of lens, it would really fill a niche for a good number of folks.

[foghorn]

How about a fast walkaround lens with HSM and OS. How many damn walk around lenses do they have? Please correct me if I am wrong, but not a one has HSM.

[Broncobear]

Sigma has all the data it needs to know what sells there lenses.
How many 50-500mm's have they sold in the last five years?
What does it have that the 170-500mm doesn't?
HSM.

I really think you should be working for Sigma :-) they need you

[CyberDyneSystems]

well two years later and no movement on this, SIGMA Hellooooooooooooo :lol:

Instead we got a bunch more nifty EF-S compatible lenses, yet more letters added to some of there good EX lenses, and the only thing even remotely in this ballpark?

The SIGZILLA 200-500mm f/2.8 EX an optic that will appeal to few and even fewer can buy. No OS, No HSM. :(

[05Xrunner]

are they going to ever make the 17-70 with HSM for canon mount

[wernersl]

damn you sigma! oh, and cyber, while you are driving the company for them dont forget to impliment OS into the 70-200 as well. sheesh

[-MasterChief-]

here's one to drool about: how bout an 18-105 f4 EX HSM OS at the same price point as the Canon 24-105 f4 L? :D :D :D

[wernersl]

at the same pricepoint? i dont know...i would more favor a 24-105 os in a 2.8 for the canon price. that is something to drool for.

[-MasterChief-]

its also going to weigh a ton! :p

[cosworth]

...Canada...and warranty plans,


Sigma has a 7 year warranty in Canada.

[wernersl]

its also going to weigh a ton! :p
good thing im strong.

[sando]

Add OS to the 18-50 2.8 and they'll have taken most of the wedding 'tog business from Canon.

[cyrn]

I believe the below 2 would cover the 100-400mm range

http://www.sigmaphoto.com/lenses/lenses_all_details.asp?id=3347&navigator=3

http://www.sigmaphoto.com/lenses/lenses_all_details.asp?id=3348&navigator=3

[CyberDyneSystems]

Whooooooooooooooo hooooooooooooooooooo



Yes, were off to a brilliant start now SIGMA with the new OS HSM released this past week!

Thank you thank you thank you!

I do beleive the new 150-500mm is EXACTLY what we've been asking for, even down to the details of dropping some of the wide end of the zoom range for even more IQ at the long end. Excellent!
I hope this is the big seller we think it will be!

(can you believe I bumped this and complained a mere matter of days before the announcement? )

One note, we are confused about your new direction with the "EX" line, is it being dropped all together? The new 120-400mm and 150-500mm are no brainers for the EX line and yet they are not.

[cyrn]

the 150-500 is wonderful for birding. I'm just concerned that a f/6.3 would there be any issue with AF on xxD bodies? Especially for BIF.

[05Xrunner]

the 150-500 is wonderful for birding. I'm just concerned that a f/6.3 would there be any issue with AF on xxD bodies? Especially for BIF.
the 6.3 has no effect. the bigma is the same way. It reports to the camera as 5.6 so it has AF on any body

[cyrn]

precisely, I known of Bigma AF that tends to be jittery at the long end in less than optimal lighting.

was hoping for an affordable 500/f5.6 actually.

[condyk]

I do beleive the new 150-500mm is EXACTLY what we've been asking for, even down to the details of dropping some of the side end of the zoom range for even more IQ at the long end. Excellent!


Well done son ... seems that drunk night out you had with the Sigma Exec's, gimp mask and strippers did the job :D

[pregnantcowlady]

Amen!
i'd buy a sigma 70-200 f/2.8 APO with OS!

i want one! they need to step it up!