How does Zip Zoom Fly do it?

[scottbergerphoto]

I just ordered a Lenmar Mach 1 Speedcharger for BP511 batteries from ZipZoomFly.com for $29.99. The prices at PriceGrabber.com vary from $29.99 at ZZF to $65 at other places.
http://www.pricegrabber.com/search_getprod.php/masterid=780705
Even those nice people at http://www.thomas-distributing.com/lm-msc1.htm sell the same charger for $64.87.
Does anyone know how ZZF can be so cheap? They are rated highly at PriceGrabber and BizRate. How do they do it?

[NickSimcheck]

I'd say a very little markup, and a hope of huge quanity of sales. Or it's a misprint.

[In2Photos]

Volume! And the fact that they don't have retail locations. Warehouses are much cheaper than store fronts.

[ChrisBlaze]

has anyone use this before? If so, does it really charge NB2LH and NB2L batteries in just 30min?

[lostdoggy]

Extreme markup MSRP!!! Low production cost (less then $10)!!!

[Tsmith]

I've bought a lot of computer parts from ZZF _ never had an issue with them and most stuff is free 2 day shipping.