Putting up flyer - any ideas for wording?

[Claire]

Hi everyone,
I've started going to the gym (*gasp*) and they have a couple of notice boards there. Now, this gym is smack in the center of Gothenburg and there are quite a few other ones around the same area. I'm guessing all of them have notice boards.

It hit me the other day that I should really put up some flyer on at least the notice board at my gym. See if anyone might be interested in my photography services. I believe, that as the gym is frequented by anything from students, parents, young and old, the range would be pretty good.

Now, does anyone have any ideas how to word a flyer? What do you think should be in it?

I'll probably put up sample images of some portraits and wedding stuff I've done.

[coreypolis]

I would make it specific to that location. You can make a generic, one, than somewhere put in that you are doing a special for gym members of members of xuz schhol depending on where you put it. Makes it a little more targeted rather than feeling like a mass mailer.

[Claire]

Hm, not a bad idea. Maybe a special package deal or something? Or get X% off?

[rhys]

You could also use double-entendre's to get people's attention.

The most memorable advert I read went something like this:
SEX

Now that I've got your attention I have a XXXX for sale.

blah blah

[Claire]

Rhys, SEX in Swedish means either the number 6 or it means sex. ;)

[rhys]

Rhys, SEX in Swedish means either the number 6 or it means sex. ;)

Sounds good to me :d

[tim]

I'm not sure offering discounts is a good business move. On one hand people think they're getting a good deal, on the other hand you look like you need to give discounts to get business. Advertising in the gym is a reasonable idea, I would think targeting a particular market(s), like wedding photography and/or baby photography, would be more effective than "hey i'll take photos of anything you like".

[cgratti]

Offer pet photo services also, most everyone has a dog or cat they would love pictures of.

[sapearl]

Hello there Gothenburg, is the Hasselblad factory still churning out those fine little machines? :lol:

[Claire]

I will have it targeting wedding & portraits (young & old). Never photographed a pet so won't get into that.

Sapearl, yep Hasselblad's still making cameras, but it has hurt them that they got into digital so late.

[sapearl]

So I have heard Claire.... dealing with Imacon. I had to sell my old 500C/M in order to finance some new Canon purchases. :cry: But I still have the 503CW and a set of lenses in case the film urge hits me....

..........Sapearl, yep Hasselblad's still making cameras, but it has hurt them that they got into digital so late.

[rhys]

So I have heard Claire.... dealing with Imacon. I had to sell my old 500C/M in order to finance some new Canon purchases. :cry: But I still have the 503CW and a set of lenses in case the film urge hits me....

Leica, Hassleblad, Bronica and Agfa all got caught with their pants down by the digital revolution.

Leica's big problem is that they built their reputation on excellence and on making excellent bodies and excellent lenses. Digital is all about short production runs with each subsequent run having minor improvements (digital cameras 1, 1.01, 1.02, 2.00, 2.01, 2.1, 2.2, 3 etc). If Leica were to make their lenses in mounts other than Leica and were to make them AF as well then we could be onto something. Imagine an AF Leica lens on your 1D!

Agfa was primarily a film manufacturer and although they dabbled in VGA digital cameras they underestimated the impact digital would make on film sales and went under which was a shame because they produced the world's best colour slide films.

Hasslenblad and Bronica got caught out by the fact that digital SLR image quality is so good that most pros that used to use medium format to get good quality can now get it from the smaller format which is also more portable, more versatile and a lot lighter to carry. There are no 2000mm lenses for Hassleblads or Bronicas!

I don't like the thought of film being unavailable but... it seems to me that 35mm and medium format is going to die out very slowly. Large format might persist for a while though. I can imagine there will be a market for retro enthusiasts that make their own cameras and films.

The darkroom is where I see the death of silver halide first. Very few people these days - from choice - would sit in a darkroom producing 10 prints a night when they can scan a film in an hour or so and get 36 really nicely balanced prints printed on their printer in another couple of hours. Plus they can do this in daylight while carrying on with their real life. They can eat sandwiches that don't have hypo flavouring and drink tea that hasn't had ID11 dripped into it. They can walk around without smelling of chemicals after a printing session. I can see all the amateurs and enthusiasts dropping darkrooms ASAP and going over to PCs, printers and scanners. Sales of boxes of photo paper are reducing rapidly. Some retailers that started as photography retailers now are selling no film cameras.

[PhotosGuy]

I like to target the billboard to the service, & wouldn't use a xerox copy 'cause it will look like everyone elses (cheap). For modeling Agencies, I'd use a 4X6" print like this. My cost = $0.16