Marketing project - Starbucks product concept

[creechjs]

Well so this whole semester me and this group have been working on a Product concept marketing project. Friday, we will have to give our second presentation and I naturally volunteered to be in charge of doing all the creative stuff. This second part of the prject requires that we come up with basically an avertising/marketing campaign for the product.
The product my group came up with is like a prepared meal that Starbucks could offer. It has a ham or turkey sandwich, your choice of a Starbucks Frappuccino, and your choice or a brownie or apple. Think of it as like a lunchable for professional adults that dont have time to fix anything, but want something they can take on the run.
The name of the product is pretty dumb, but my group decided to call it Starbucks Gourmet Meal-On-The-Go. Basically I came up with the idea of doing a play on words with gourmet. Do you think "Go-urmet!" or "Go-Gourmet" would be better as a slogan? I think im going to change it go "Go Gourmet!" cuz Go-urmet is just too hard to say.
Anyways there not the final product, but tell me what you think of the concept.

The product I made out of a beer bottle holder and then photographed in my ghetto studio.
http://img144.imageshack.us/img144/1019/starbucksadlt7.jpg (http://imageshack.us)

Print Ad 1
http://img144.imageshack.us/img144/7236/2el5.jpg (http://imageshack.us)

Ad 2 - Im thinking of adapting this ad to something like a billboard ad because its more or a less a message to commuters.
The chef reminds me of the burger king in this picture.
I didnt put any text in this pic yet, but its going to be along the lines of "Its like having a Gourmet Chef you can take with you!"
http://img144.imageshack.us/img144/8932/1aib1.jpg (http://imageshack.us)

Bigger pichttp://img88.imageshack.us/img88/4013/1bp7.jpg (http://imageshack.us)

[Ianfp]

The photos are stunning!

[GCRollo]

Ok... I like the project overall.

1) I don't like the slogan Go-urmet at all.. The way it looks when written or how it sounds. How about just Gourmet-on-the-Go. It easy and to the point. When working on marketing, clear and to the point is the best approach. Or look for a slogan that can be made into a Acronym. GOTG

2) The Photo w/ the driver and chef in the car. I like the playfulness of the hat sticking out the sunroof, but,Aside from the fact that it looks like unsafe driving practices (You may laugh, but I guarantee if you brought this presentation to Starbucks they would bring it up too. They would ask themselves, "Do we want our business to be associated w/ bad driving practices?). That aside, it looks more like the driver is handing the meal to the Chef, which I Know was not your intent. How about the Chef holding the plate, handing it to the driver?

Marketing is quick.. you don't have much time to sell it to the consumer. Don't leave it open to iterpertation... You may want to "witty", but it's lost, many time, on the general public.. they just don't "get it", in the time you need to get the point across.

[creechjs]

Ok... I like the project overall.

1) I don't like the slogan Go-urmet at all.. The way it looks when written or how it sounds. How about just Gourmet-on-the-Go. It easy and to the point. When working on marketing, clear and to the point is the best approach. Or look for a slogan that can be made into a Acronym. GOTG

2) The Photo w/ the driver and chef in the car. I like the playfulness of the hat sticking out the sunroof, but,Aside from the fact that it looks like unsafe driving practices (You may laugh, but I guarantee if you brought this presentation to Starbucks they would bring it up to. They would ask themselves, "Do we want our business to be associated w/ bad driving practices?). That aside, it looks more like the driver is handing the meal to the Chef, which I Know was not your intent. How about the Chef holding the plate, handing it to the driver?

Marketing is quick.. you don't have much time to sell it to the consumer. Don't leave it open to iterpertation... You may want to "witty", but it's lost, many time, on the general public.. they just don't "get it", in the time you need to get the point across.

Thanks for the critique.
As I said Ive changed the slogan to "Go Gourmet!" It sort of has a double meaning. It acts as a command (such as Nike's "Just do it!") as well as a description of the project (Gourmet on the go.)
As far as the pictures go. I only had this weekend to do the shoot. If i had the time and resources i would have gotten some people to dress up like chefs and then I could do a photoshoot based on my concepts, but with the lack of time I just had to use the resources I could find.
The first one is just using a humorous appeal to get the point across. I understand where you are coming from saying Starbucks wouldnt condone it, but my teacher doesnt really take it that far. Shes more or less grading our implementation of choosing the correct mediums to reach our target market, not the actual idea of the ads.