40D Postponement Reasons

[JohnnyG]

Northlight Images website, has some very interesting reports concerning the Canon 40D. Following is the report in part about why the 40D was delayed. Interesting reading if you haven't seen it before:


February 27th Further on (http://www.fredmiranda.com/forum/topic/511285/18) from the '30D discontinued' thread, there are two possible reasons for the 40D 'No Show' given.
#1 - Canon underestimated the drop in the demand for the 30D and has significant stocks, so that they made a late decision to defer the 40D, drop the price of the 30D and market it strongly (lens packages, D80 like pricing in some markets etc). They now intend to have 4 DSLR announcements in the year of the EOS 20th anniversary – beginning March 2007 and ending February 2008. The 1D III (done), the 40D (mid year), the 1Ds III (August / September 2007) and the 5D replacement
# 2 - Canon had the 40D ready to go and ran the specifications (10.4mp 1.6 crop, Digic III, Antidust etc) past some very influential buyer reps and got the feedback that this would be a “me too” camera, seen as a catch-up to the competition with nothing much to differentiate it. This was not acceptable to Canon in the 20th anniversary year, where Canon’s DSLRs needed to be seen as defining the market. So they have sent the camera back for some specification updates and plan a release later this year. Updates being considered included 3 inch LCD, limited weather sealing, Wi Fi attachment option (as per the 1D III) and the next generation 12mp sensor. They may even surprise people by skipping the 40D name (e.g. 50D or 60D to make a point)

[Juan Zas]

http://photography-on-the.net/forum/showthread.php?t=280442&page=8 --- >>> at the end :D :D :D

[JohnnyG]

True but it's buried on page 9. Maybe people will see this here! :D

[farrukh]

True but it's buried on page 9. Maybe people will see this here! :D

Good move

[delhi]

Great so are we to expect this new 40D will not come out until 30D stocks are gone? Fat chance. There are still some 20d lying around and some local shops. And with the highly anticipation of the 40D, I bet lots of would be 30d owners are holding off their purchase too.

[JohnnyG]

Great so are we to expect this new 40D will not come out until 30D stocks are gone? Fat chance. There are still some 20d lying around and some local shops. And with the highly anticipation of the 40D, I bet lots of would be 30d owners are holding off their purchase too.

I'm hoping it's because of reason #2 so I'm wondering how long that will take? Hopefully, we'll have it soon. (whenever "soon" is)

[lummy]

ya think maybe that they never intended on releasing the 40d now? I dunno... just a thought ;)

[JohnnyG]

ya think maybe that they never intended on releasing the 40d now? I dunno... just a thought ;)

Yeah, maybe. Maybe they're waiting for the 3rd anniversary of the 20D to release it. Or maybe the 4th, who knows? It doesn't look like they're in a hurry though. :(

[BigBlueDodge]

Both reasons actually make sense to me. I particularly agree with reason #2. Nikon, Sony, and now Pentax all have had 10MP camera's out for some time now. Canon is perceived as being behind in the mid-market because they "only" have a 8MP camera out. If they do come out with a 10MP camera, it won't be long before the MP is upped again. The D200 has been out for a while. I'm just willing to bet that Nikon is just waiting for Canon to release a 10MP camera, so they can release the D300 with 12MP. I'm hoping Canon does jump over the 10MP and go straight to 12MP to to stay competitive. (Although I think 12MP on a 1.6 sensor is really going to be pushing the limits for noise)

[JohnnyG]

Both reasons actually make sense to me. I particularly agree with reason #2. Nikon, Sony, and now Pentax all have had 10MP camera's out for some time now. Canon is perceived as being behind in the mid-market because they "only" have a 8MP camera out. If they do come out with a 10MP camera, it won't be long before the MP is upped again. The D200 has been out for a while. I'm just willing to bet that Nikon is just waiting for Canon to release a 10MP camera, so they can release the D300 with 12MP. I'm hoping Canon does jump over the 10MP and go straight to 12MP to to stay competitive. (Although I think 12MP on a 1.6 sensor is really going to be pushing the limits for noise)

I believe that Canon would be making a huge mistake to go with the 10MP and not the 12 MP. As you mentioned, Nikon and some others probably, will be at the 12 MP immediately or very soon. They need the 12 MP without too much noise for sure. I wouldn't mind if it were 1.3X but that sure hurts the EF-S crowd so that's a problem. Someone said somewhere that they should raise the price to $1900.00 or so and go with the 12MP 1.3X design. I believe that would put the 40D into a higher class but still below the 5D. The 5D will be changing too and maybe first before the 40D or maybe second, who really knows?

[ChopstickHero]

i was going to get pick up a 30D, but a 40D sounds better!

[JohnnyG]

i was going to get pick up a 30D, but a 40D sounds better!

True but how long are you willing to wait? It may be this fall or (yikes) next spring. Or this summer maybe. It looks like I'm hanging in for the duration if I don't get really upset and buy the 5D first! Of course it's going to change too so I better not. :) On the other hand, the 30D is one fantastic camera for sure. I hear the prices will be coming down in the next couple weeks so maybe waiting would be good. ;)

[Juan Zas]

I believe that Canon would be making a huge mistake to go with the 10MP and not the 12 MP. As you mentioned, Nikon and some others probably, will be at the 12 MP immediately or very soon. They need the 12 MP without too much noise for sure. I wouldn't mind if it were 1.3X but that sure hurts the EF-S crowd so that's a problem. Someone said somewhere that they should raise the price to $1900.00 or so and go with the 12MP 1.3X design. I believe that would put the 40D into a higher class but still below the 5D. The 5D will be changing too and maybe first before the 40D or maybe second, who really knows?

Let´s jump in :)

Personally I always prefer a good new generation 10 Mpx sensor with low noise and a usable ISO 3200-6400 than a noisy 12 Mpx sensor. 2 Mpx is not a world, but uselessness it is !!

Until now, Noink is Sony sensor dependent and these ones sucks with noise until now. I have seen some reports about new video sensors from them capable to record until 60 fps at 6Mpx !! But IQ or photography is another thing. They are in evolution, and today by today Canon has better IQ and own technology.

We will see what is coming up from Canon (probably after summer time), but it´s clear that there is a big gap today in the Canon camera line between the 30D and the Pro line (5D - 1D´s). Canon already know that they are going delayed in this position, the D200 is almost 1 year in the market and probably a new one is coming in short while Canon still is counter resting, so the question is if Canon can or is going to put in the market a killer middle segment camera at a affordable price or they decide to introduce a cheaper FF camera to compete also ....

I believe that this market is actually very interactive (the "affair" about the 40D is a signal of that), so lets see first what is coming up at PMA from others, look the perspectives/rumors about the jump of Noink into the FF segment with the high rumored D3, etc etc ...

[Layston]

I wouldn't be surprised if it takes longer than late fall to get a 50D or a 60D. From the perspective of someone who works for a company that manufactures products, if they are "updating" a 40D it really wouldn't be an update as much as a scrap and redo - hence the 50D or 60D tag. It probably takes at least 18 months to get manufacturing channels ready to mass produce a product. So my guess is that they are scrapping the 40D before full production and pushing hard on getting the next gen (50D) ready for the market ahead of time. If they were any where near having prototype tooling complete for the 50D then they can force the manufacturers hard on the 50D if they drop the 40D. We produce tooling and it takes roughly 2-3 months to produce a tool to create a part in mass production.

Point - the 40D might have been "scrapped" in favor of trying to get the 50D ready if it was thought that the market wouldn't support the 40D.

[italypa99]

i bet they will make the 40D or w/e it will be called FF 12mp and shock everyone =D more like the 5D and then upgrade the 5D although i dont know what they would do the the 5D maybee up the fps or something

[bwolford]

Or it's all part of a marketing ploy to build buzz for a product they intended to announce in the first place.

It's been known to happen.

[lostdoggy]

i bet they will make the 40D or w/e it will be called FF 12mp and shock everyone =D more like the 5D and then upgrade the 5D although i dont know what they would do the the 5D maybee up the fps or something

I have to disagree with that assumption. Why make 40D w/ a FF sensor when 5D already occupy that position? Wouldn't it make more sense to Upgrade the 5D? Wouldn't it make more sense to to improve on th 30D w/ what people want like 5FPS till CF is full in RAW/JPEG, Envor Seal, brighter & larger VF, intergrated grip, wifi capability, intergrated wireless flash control, etc at current price.

[JohnnyG]

I have to disagree with that assumption. Why make 40D w/ a FF sensor when 5D already occupy that position? Wouldn't it make more sense to Upgrade the 5D? Wouldn't it make more sense to to improve on th 30D w/ what people want like 5FPS till CF is full in RAW/JPEG, Envor Seal, brighter & larger VF, intergrated grip, wifi capability, intergrated wireless flash control, etc at current price.

You say 5D already occupies that position of FF as if it's the only camera that does. The Canon EOS-1Ds Mark II has FF of course and now Nikon is announcing one. It sure wouldn't hurt for Canon to have another. Maybe somewhere between the 30D upgrade and 5D.

As far as your recommendations of upgrading the 5D and 30D, well I hope so! But what those upgrades will be is the question. We can only hope they're significant and not warmed over like the 30D was over the 20D.

[roqdawg]

Could be an interesting sort of stalemate developing.

1. Canon postpones 40D because too much 30D stock remaining.

2. Big Box retailers discontinue 30D because they thought a 40D was coming, and now that it is postponed, still remains discontinued because they do not wish to get stuck with enventory...(BB and CC still run adds for Rebel XT's).

3. Consumers hold out on buying 30D because they are expecting an upgrade.

Tom

[bwolford]

Happened to be at a couple of big box retailers this weekend. Looks like a megapixel is worth $100 beased on the pricing of the XT and XTi at the two I visited. No movement on the 30D price, if they even had it on display. Interesting to note one of the retailers that usually displays a 30D and occasionally displays a 5D had only XTi on display today.

Brice

[ajbalazic]

Great thread! I agree that it's important for Canon to be the leader in this segment of the market and not the follower. Better to postpone and release at a later date.

[blackshadow]

I believe that Canon would be making a huge mistake to go with the 10MP and not the 12 MP. As you mentioned, Nikon and some others probably, will be at the 12 MP immediately or very soon. They need the 12 MP without too much noise for sure. I wouldn't mind if it were 1.3X but that sure hurts the EF-S crowd so that's a problem. Someone said somewhere that they should raise the price to $1900.00 or so and go with the 12MP 1.3X design. I believe that would put the 40D into a higher class but still below the 5D. The 5D will be changing too and maybe first before the 40D or maybe second, who really knows?

I can't see the successor to the 30D being more than a 10MP camera for one simple reason - they aren't going to make the x0D line with more MP than the 1D line and the new 1d Mark III is 10 MP.

There will be other improvements I am sure but more than 10MP won't be one I can see.

Also, as consumers are getting more educated about DSLRs they are learning that there are far more important things than the number of MP to consider.

[calicokat]

Very interesting reading

[bkstyl]

Just got back from Best Buy. The guy in the camera section said that their Canon rep said the 40D is coming but it was delayed. The 30D is going to be re-released as a bundle deal. The bundle will include the current lens that comes with the 30D and a zoom lens (mostlikely the entry level 300mm). The cost will be the same price point as the current 30D, the self price of the 30D as of today at Best Buy was $1399. The guy said this bundle will become available on March 11. He also said that all the original kits will most likely be discounted on March 11.

He said the Canon rep said the 40D will have 10mp, the auto sensor cleaning and Digic3.

[ajbalazic]

Sounds diffinitive!

[delhi]

He prolly read this forum.

[JohnnyG]

I get a laugh from these mysterious "Canon reps" that tell things they could lose their jobs over. What I think is it's some overactive imagination from a Best buy employee! They really don't pay them enough to keep any secrets! Not even an approximate date for the 40D?

[OKCPhotogrpaher]

If it will help with all the stock, I bought the 30D a couple of weeks ago when the 40D was not announced, So far I love it. It is great camera, However, I might still be interested in a 40 or 50D whenever they decide to release it. I got tired of waiting and needed to upgrade from what I was shooting with. The 30D was a great upgrade from what I was shooting with.

[S2000]

ummm...could be that it simply isn't ready (as in all the bugs/kinks) to be released yet.

I mean the James Bond "stuff" is fun to talk about but I'll stick with Acoms Razor

[bkstyl]

I get a laugh from these mysterious "Canon reps" that tell things they could lose their jobs over. What I think is it's some overactive imagination from a Best buy employee! They really don't pay them enough to keep any secrets! Not even an approximate date for the 40D?

I guess I should have put a disclaimer on my post saying that I was only repeating what I was told. The Best Buy employee that I spoke with has gave me repliable information in the past so I tend to believe some of what he said. I do think Canon is going to repackage the 30D. As for the 40D; who knows what is going to happen with it. I would like to see the spec's for the 30D's replacement before I make my purchase but if a good deal on the 30D is advertised I will just get it.

[stathunter]

I have been holding out and waiting on getting a 30d because of the 40d hype. If they do not announce it at the PMA show tomorrow than I am not going to wait any longer. I would love the 5d but it is a little more than I want to spend.
Signed,
Dazed and Confused

[willz75]

I have been holding out and waiting on getting a 30d because of the 40d hype. If they do not announce it at the PMA show tomorrow than I am not going to wait any longer. I would love the 5d but it is a little more than I want to spend.
Signed,
Dazed and Confused

Funny you mentioned that, I was gonna go the 40D if it was released shortly, instead I've decided to go the 5D path. Gonna order mine this week :) and no I can't wait for the "7D" :rolleyes:

[2005GLI]

grrrr. i was hoping the 40d would be out soon so the 30d would drop drastically. getting back a good tax refund and was going to upgrade from my 2year old xt. but now what? I like the 40d's specs if they hold true. But hell i may even wait if a new FF comes out, the 5d would go down also.

[TBAATAR]

Instead of upping the number of MP, Anti Dust, Anti Shake and other useless technology.

I personally want the 40D to have;
- 6MP/8mp
- 8fps
- weather sealed
- no more direct print
- independent metering switch (replacing the direct print button)

just say baby version of 1Ds Mark II N, for under $1500 :)