petemc
31st of March 2007 (Sat), 08:07
To quote from The AOP...
To prevent misunderstandings when negotiating additional usage fees, and to enable the client to budget accordingly, it has been suggested that a Base Usage Rate (BUR) should be established. The BUR is the starting point for negotiating use of the work over and above the initial commissioned media and time period and should be clearly stated on the photographer's original estimate. It is the figure to which the percentages in these guidelines are applied. It is suggested that the BUR should not be less than the negotiated day rate, and could be pitched according to the amount of input and involvement required from the photographer.
When a photographer is doing a ‘budget’ job for the client at less than their normal day rate, then the BUR could be set at their normal day rate for that type of commission
Example: The client has commissioned a shoot for use in the UK, press and posters for 1 year, they now want to include point of sale. BUR has been negotiated at £2000, a licence for point of sale should be 25-50% BUR – cost of additional licence £ 500 - £ 1000.
When several images from a single day’s shoot i.e. the same subject or variations from a single shoot, are used by the commissioner, then each individual image should be subject to a negotiable BUR, at less than the original commissioned day rate agreed.
So from my understanding the base usage rate for a shoot is my day rate, £400. The commission includes 1 years usage in 2 mediums in the UK. So say if a company wants to use the shots on their website for 2 years or more, I would work that out as a percentage of the BUR. An additional year for web usage is 30-60%. Now according to the last paragraph there its per image. If we went with 50% thats £200 per image as I understand it. £200 per image for usage on the web a year after the initial license period. So for the solicitor job I have thats £200 x 89 solicitors! So to use 89 images on a website after the 1st year costs... £17,800!
That can't be right can it? Have I got the wrong end of the stick?
To prevent misunderstandings when negotiating additional usage fees, and to enable the client to budget accordingly, it has been suggested that a Base Usage Rate (BUR) should be established. The BUR is the starting point for negotiating use of the work over and above the initial commissioned media and time period and should be clearly stated on the photographer's original estimate. It is the figure to which the percentages in these guidelines are applied. It is suggested that the BUR should not be less than the negotiated day rate, and could be pitched according to the amount of input and involvement required from the photographer.
When a photographer is doing a ‘budget’ job for the client at less than their normal day rate, then the BUR could be set at their normal day rate for that type of commission
Example: The client has commissioned a shoot for use in the UK, press and posters for 1 year, they now want to include point of sale. BUR has been negotiated at £2000, a licence for point of sale should be 25-50% BUR – cost of additional licence £ 500 - £ 1000.
When several images from a single day’s shoot i.e. the same subject or variations from a single shoot, are used by the commissioner, then each individual image should be subject to a negotiable BUR, at less than the original commissioned day rate agreed.
So from my understanding the base usage rate for a shoot is my day rate, £400. The commission includes 1 years usage in 2 mediums in the UK. So say if a company wants to use the shots on their website for 2 years or more, I would work that out as a percentage of the BUR. An additional year for web usage is 30-60%. Now according to the last paragraph there its per image. If we went with 50% thats £200 per image as I understand it. £200 per image for usage on the web a year after the initial license period. So for the solicitor job I have thats £200 x 89 solicitors! So to use 89 images on a website after the 1st year costs... £17,800!
That can't be right can it? Have I got the wrong end of the stick?