Pricing help

[film2shoot]

Hi, I recived a email by a company who needs some head shots done and put onto a CD so they can put them on thier web site. Could someone give me some advice on this for me...IE how much to charge, hourly or day rate, charge for CD etc..

[chtgrubbs]

For this type of work I charge a day or half-day rate. I make my half-day rate about 2/3 of a full day rate. Your actual day rate may vary tremendously with the prevailing rates in your locality, anywhere from $800 to $2500.

[thedruid]

Fotoquote by Cradac...helpful pricing software.

[PhotosGuy]

You are where & what are prices for comparable work in your area?

[sfaust]

I could give you my rates, which work in Boston, are way to low in New York, but way to high in Tulsa Ok. But that won't do you much good.

If you are having trouble figuring a price for your services, it usually means you have no idea what your costs are in time, expenses, salary, profit, retirement, and future growth for your business, nor what comparable services are selling for in your area and what the market will bear.

You first need to get a handle on you need to make each day your work just to cover your costs, salary, growth, and profit. Then you will have a much better idea on what your rates will be regardless of what those services are selling for in your market.

Then research the market and see what others are selling similar services for, how that relates to your costs, and then you'll know what to charge. If the others are a lot higher, you can price a little bit lower and still make a healthy profit. If they are lower than your costs, you can't compete in that segment of the market without loosing money, or restructuring your costs.