Package prices

[microman23]

Do you believe that the most expensive packages should be at the top of your price sheet? Or vice versa?

[TeeJay]

I would have thought so, what type of "packages" are you talking about?

TJ

[microman23]

Either portrait or wedding.

[Big WIll]

hmmm hard to say, I normally do cheapest first.

People tend to compare more like this as they look at what they can get for £xxx and then they look at what they get for more £xxxx!

[_aravena]

Grad brochures or some school portrait shoot. Expensive is always first.

[Gary_Evans]

Expensive first

[Dchemist]

I would suggest you put the least expensive first. People will start at the top and if the first price is out of their budget they may stop reading. If they are comfortable with the least expesive they will read the rest. Dennis

[stathunter]

I vote the most expensive first.

[michael_]

generally speaking we either read top to bottom left to right i agree with Dchemist, the trick is to make them want to read more so perhaps offer the least value with the first package so they have to read on.

i know in my research in my area the least expensive option togs offered was in fact there most expensive in terms of what you got from it, i know one business had 8 5x7" for $300 yet there $895 package had 10 5x7" a multitude of 8x12" and 2 12x18" and a few other things thrown in and even though the price was almost tripple it was the better option.

[Gary_Evans]

i know in my research in my area the least expensive option togs offered was in fact there most expensive in terms of what you got from it, i know one business had 8 5x7" for $300 yet there $895 package had 10 5x7" a multitude of 8x12" and 2 12x18" and a few other things thrown in and even though the price was almost tripple it was the better option.

Not really relevant in terms of the question being polled.

Also, if you only want/need 8 7x5 prints you wont spend another £595 on extras that you dont. Its only a better option if it fulfills a customer need, regardless of what the package contains.

[microman23]

All very good points people. This is how I look at it.

I think this pertains mostly to websites, especially if you have to scroll down to see the bottom packages!

If someone sees you most expensive package on the top, will they be scared off and not even look at all the options because its out of their price range? Or so they think.

[Karl C]

All very good points people. This is how I look at it.

I think this pertains mostly to websites, especially if you have to scroll down to see the bottom packages!

If someone sees you most expensive package on the top, will they be scared off and not even look at all the options because its out of their price range? Or so they think.

I'm more inclined to think placing more expensive first might generate more income. Granted, you may scare off potential customers with that set-up, you don't want to sell yourself short or lose out on maximizing your income potential.

Unlike in-person sales techniques, you're relying on customer to view your site and make a potential decision to purchase your services. To me, given this scenario, show the most first. Either they find the most expensive acceptable, or scroll down to view all of the prices, or just click away from your site.

Remember, you're marketing your company. Nothing ventured, nothing gained.

[microman23]

It really matters what market your trying to get into.

I'm more inclined to think placing more expensive first might generate more income. Granted, you may scare off potential customers with that set-up, you don't want to sell yourself short or lose out on maximizing your income potential.

Unlike in-person sales techniques, you're relying on customer to view your site and make a potential decision to purchase your services. To me, given this scenario, show the most first. Either they find the most expensive acceptable, or scroll down to view all of the prices, or just click away from your site.

Remember, you're marketing your company. Nothing ventured, nothing gained.

[spcalan]

Would anyone like to post what their packages are?

[amonline]

Highest first. Most couples come to your site with a budget in mind... you don't want them reading too much first, now do ya? ;)