Proof for magazine ad

[4walls]

What do you think of this effect?

http://www.canadianphotoclub.com/gallery/data/597/1492200_LevelGround-proof_s.jpg

[Curos]

very interesting, just wondering, how did you achieve it?

I personally like the effect, but its the context in which it will be used that will make the biggest impact, i think. I'm trying to say it will work in certain circumstances, i think. :roll:

[4walls]

Did it in Photoshop...
1. brought in the image ad converted it to a layer
2. deleted distracting background areas
3. added a text layer and a blank off white layer (as background)
4. copied the text layer as a selection
5. added the text layer selection to the image layer as a mask
6. adjusted text layer fill opacity to get desired effect

That's it more or less.

More info on the client at www.levelground.com

[4walls]

Got the idea from TYCO.

http://www.tyco.com/businesses/success_corp_vital_ads.asp

[Andy_T]

I think it's just great!

I'd love to see a larger version so I could read the text to see whether it has any meaning or is just a repetition.

Best regards,
Andy

[PhotosGuy]

It's a very interesting effect & I like it. :)