Road2Show
21st of December 2007 (Fri), 16:25
I know these are fairly common threads, but I figured I'd go ahead and add to the pile.
I'm considering a re-branding of my business. Actually, to be more specific, I'll probably run the exisiting brand for one side, but add a new branding to build for other parts of the business.
My exisiting name is: Road2Show Photo. Here is my existing logo/header bar;
http://www.road2show.com/images/top1.jpg
This has been fine for the sports oriented stuf I was concentrating on and there is some brand awareness in my area. I hate to lose that momentum, thus my thoughts of continued use of this name.
As things have evolved, I've been doing a lot of other photography. Commercial, senior portraits, family shots, landscapes, Christian focused Pro Bono work, etc. All the usual. My concern here is that the existing name has become a bit limiting. It's not really a name you would be attracted to or remember if you need a family shot on the beach. So in the spirit of trying to identify with multiple other markets, I'm seeking ways to do that. A new naming approach is something I've struggled with.
Many people use their name but I've got one of those names that is both too long and too hard to spell. (Mike (or Michael) Huffstatler) Can you imagine trying to type in those 18 characters in a URL header and hoping to get it right?
So, I go all around...Michael H Photos, Photos by Mike, MH Images, blah, blah...so far nothing has 'stuck'.
So here I am just tossing it out there. Any one have any creative ideas? I'd like to find a way to establish a personal connection. Have a name (and subsequent logo, cards, etc.) that appealed to both men and women. Easy to remember and type web name. You get the picture.
I await your incredibly creative thoughts on this!
Mike
I'm considering a re-branding of my business. Actually, to be more specific, I'll probably run the exisiting brand for one side, but add a new branding to build for other parts of the business.
My exisiting name is: Road2Show Photo. Here is my existing logo/header bar;
http://www.road2show.com/images/top1.jpg
This has been fine for the sports oriented stuf I was concentrating on and there is some brand awareness in my area. I hate to lose that momentum, thus my thoughts of continued use of this name.
As things have evolved, I've been doing a lot of other photography. Commercial, senior portraits, family shots, landscapes, Christian focused Pro Bono work, etc. All the usual. My concern here is that the existing name has become a bit limiting. It's not really a name you would be attracted to or remember if you need a family shot on the beach. So in the spirit of trying to identify with multiple other markets, I'm seeking ways to do that. A new naming approach is something I've struggled with.
Many people use their name but I've got one of those names that is both too long and too hard to spell. (Mike (or Michael) Huffstatler) Can you imagine trying to type in those 18 characters in a URL header and hoping to get it right?
So, I go all around...Michael H Photos, Photos by Mike, MH Images, blah, blah...so far nothing has 'stuck'.
So here I am just tossing it out there. Any one have any creative ideas? I'd like to find a way to establish a personal connection. Have a name (and subsequent logo, cards, etc.) that appealed to both men and women. Easy to remember and type web name. You get the picture.
I await your incredibly creative thoughts on this!
Mike