PDA

View Full Version : Portraiture to comercial, frustration


Headcase650
12th of December 2004 (Sun), 06:08
A little background Info

My girlfriend and I have a small studio in our home and do portraits for friends and family and the occasional referal. About a year ago we came up with a price list for making some money on the side. $55 for a sitting, $10 4x6, $15 5x7, $20 8x10, $20 8 wallets and so on.All printed at a local lab we upload the files to over the web. We use a canon 300D, smith victor 1250w hotlights setup 2 umbrellas and a boom light (just bought a couple vivitar 283's and slaves to replace the hotlights). We have a white muslin, brown muslin, black velvet and a white vinel. Software is Canon DPP, Photoshop cs and Noiseware to remove noise because I shoot at ISO 400 with the hotlights.

All has been pretty good considering this is not our full time jobs, we have done about a dozen seniors (largest order has been $600) Some friends and family and some of their referals.

Last week my girlfriend was contacted by a referal from a client that wanted some swimsuit pics taken that had seen some of our work and had also seen one of our price lists. It is clearly marked on our price sheet that all images are copyriighted and can not be reproduces in any way physically or digitally.

She makes the appointment, She comes over, Im all set up with the lights and white vinel. I start taking pics. We are talking and she tells me she is on the dance squad for our citys basketball team and only needs one 4x6 and shee needs it by tomarrow morning. Ok I get sceptical and start asking what she plans on doing with the photo. She tells me she needs it for their marketing department and they are going to scan it and place it on their website and print it on some of their marketing materials. I tell here that she cant because the images are owned by us and it is copyright infringment and is against the law. She was totaly shocked

Now im thinking what the hell should I do now especially after she told me that she had checked with other photographers and they were much more expensive. I bet she had explained the need for the photo to them when asking about it but failed to mention it to my grlfriend when setting up the appointment with us.

Well I wound up telling here she could have a few images on disc for $150. I uploade the camera files, she picked 10 she liked the most. I edited them, burnt them to a CD and printed here a contact sheet. Then I proceaded to tell her that the price was extreamly cheap for that type of photography and If she would ever be in need again or send a referal for the same kind or work I would have appropriate pricing.

I have no clue what to charge for this kind of thing, can someone sugest something. If I continue to do this kind of work I need to charge more as there will be no profit from prints.

She called me the day after and said the marketing guy loved them and may consider us for doing the 2006 dance squad calander. What would I charge for something like that. It would take a couple months to do all the location reserch, the travel, to setup times with all the dancers. Do I edit the files or just give the graphic artest the raw files so they can post process them to their liking.

Am I in over my head.

IndyJeff
12th of December 2004 (Sun), 11:30
My first call would be to the marketing guy. The first question I would ask would be what kind of a budget do they have for this calendar. He probably won't tell you but explain that you don't want to work up a quote because of the time invloved only to find out they can't afford you. Next question would be how many calendars will be printed and how many girls would I be shooting? Will the images be used in any other marketing?
Find out all particluars before you quote him a price. DO NOT be afraid to tell him that you will get back with him with a quote. If you quote him a price then and there and he jumps on it, you know you are way too low and not much you can do about it now, your stuck.
Another approach would be to ask if they would be interested in retaining you as their official photographer. Enter into a 2 year contract that will allow only you to shoot any images of the cheerleaders for any type of use for the team.

Lets say this one time gig would give them unlimited rights for one year and you charge $15,000.00, that is good money but, if you can do it for say $10,000.00 and have more jobs from them during the season maybe a little discount would be better in the long run.

IndyJeff
12th of December 2004 (Sun), 11:36
An example of what may be spent on a photo shoot, in the picture in this link, Sports Illustrated spent $5,000 on a special board which was made of the kind of material that this track start ran on. It isn't even visable in the photo. I think if memory serves me correct, SI spent over $12,000.00 to get this shot. At least I thin it was SI but, not 100% sure on that part.

PRMiller shot (http://www.sportsshooter.com/port_popup.html?mem_id=29&i_id=45364)

IndyJeff
13th of December 2004 (Mon), 21:37
Bloo the marketing guy for the team would be the client. I wouldn't call the printer either, he won't know diddly squat.


You don't inquire about a discount if your retained as the official photographer and then just do it without a signed contract with the team. Heck if you do agree to do it without the contract the guy will most likely see that your a dufuss and figure you don't have a clue as to what your doing. You will not only miss out on future work with them but won't get this years gig either.