KennyG
23rd of December 2004 (Thu), 16:44
I see images, or series of images, posted here and often wonder what the thought process of the photographer were when he took them and, sometimes more important, why he made the decisions he did. I thought I would kick off by explaining how I approach assignments and what process I use to get to the end result. I hope others will take a similar approach when posting their work as we all have something to learn.
I often get assignments, but this one was a bit unusual. I had to travel to Silverstone race circuit at two day's notice to do a product shoot, related to motorsport, that was to go into a magazine where I was already getting 8 of my racing pictures.
Shoots like this need planning in advance. You can't just turn up with a trunk full of camera gear and ask what they want. A very key point was the in-car shots that had to show the product in detail and where the lighting was going to be tricky. There would be static and moving external shots, again with a mixture of lighting. The driver happened to wear a very white (almost silver) race suit which would give issues against a black interior of the car. I had one chance to get it right and the deadline for finished images was the morning after the shoot.
My approach is to always list the shots I want in my notebook before I even pack the gear to go, and then decide on what equipment will be needed to do the job. I work out how a difficult shot is best taken, such as use of bracketing or multiple flashes. My main rule is to keep it as simple as possible, concentrate on the end-result and try not to get too clever as it is bound to go wrong. Working in a very busy pit lane and pit garage adds to the complications and that also needs to be taken into account pre-shoot.
The requirements were to show the driver in the car using the device, a close up of it ready to go, a shot of the driver outside and with the car, plus a general shot of the car. I decided that simple flash shots would work the best and took a set of lenses to cover the the WA for the interiors up to a longer lens for any on-track shots. I always pack two of everything because if it can break it will, especially if you are a long way from home.
All shots were taken hand-held because of the space and safety limitations in the pit lane. For the interior shots I used flash bracketing and merged for highlight and shadow in post-processing. I used fill flash for all the external static shots as light levels were shifting almost by the minute. The shot of the moving Merc was done with my 1D and no flash. Images (8 in total) were loaded on my media website for the magazine to download 2 hours after getting back home from the shoot (a 300 mile round trip).
I believe in planning, it saves time, gets the results and keeps the client happy. I am pleased to say the manufacturer also used my work and I even got one of their products as a gift - and it works.
http://www.motorpix.co.uk/misc/cgl.jpg
I often get assignments, but this one was a bit unusual. I had to travel to Silverstone race circuit at two day's notice to do a product shoot, related to motorsport, that was to go into a magazine where I was already getting 8 of my racing pictures.
Shoots like this need planning in advance. You can't just turn up with a trunk full of camera gear and ask what they want. A very key point was the in-car shots that had to show the product in detail and where the lighting was going to be tricky. There would be static and moving external shots, again with a mixture of lighting. The driver happened to wear a very white (almost silver) race suit which would give issues against a black interior of the car. I had one chance to get it right and the deadline for finished images was the morning after the shoot.
My approach is to always list the shots I want in my notebook before I even pack the gear to go, and then decide on what equipment will be needed to do the job. I work out how a difficult shot is best taken, such as use of bracketing or multiple flashes. My main rule is to keep it as simple as possible, concentrate on the end-result and try not to get too clever as it is bound to go wrong. Working in a very busy pit lane and pit garage adds to the complications and that also needs to be taken into account pre-shoot.
The requirements were to show the driver in the car using the device, a close up of it ready to go, a shot of the driver outside and with the car, plus a general shot of the car. I decided that simple flash shots would work the best and took a set of lenses to cover the the WA for the interiors up to a longer lens for any on-track shots. I always pack two of everything because if it can break it will, especially if you are a long way from home.
All shots were taken hand-held because of the space and safety limitations in the pit lane. For the interior shots I used flash bracketing and merged for highlight and shadow in post-processing. I used fill flash for all the external static shots as light levels were shifting almost by the minute. The shot of the moving Merc was done with my 1D and no flash. Images (8 in total) were loaded on my media website for the magazine to download 2 hours after getting back home from the shoot (a 300 mile round trip).
I believe in planning, it saves time, gets the results and keeps the client happy. I am pleased to say the manufacturer also used my work and I even got one of their products as a gift - and it works.
http://www.motorpix.co.uk/misc/cgl.jpg