Pricing Help

[JCAC75]

No I don't have fotoquote yet, but hopefully can afford it after this!! :)

I have a guy that wants an image to print maximum (2500) 12"x36" prints/posters. Some potentially a bit smaller.

What should I charge him??

Cheers
JC

[tim]

What's the image of? How hard was it to get? Who's the customer? Where are the posters being used? Are they being sold or given away?

If you answer all those questions i'll probably still have no idea, but it might help someone else help you out.

[egordon99]

Did you TAKE the picture already? And he just wants physical prints made? I'd find a place that makes 12x36 and charge him double what it cost me (100% markup is common in retail sales)

If you need to go shoot the photo just for him, that's a whole 'nother ball game! And one we can't possibly answer without more information on what you need to shoot.

[egordon99]

If it's a "custom" shoot, you'd need to account for the following (at a minimum)
-Time doing the shoot/post-processing
-Travel time
-Wear/Tear on car for travel (just charge the IRS rates for mileage to cover this as well as gas)
-Wear/Tear on your equipment
-Other incidentals
-Taxes - Not sure how it works in Canada, but in the US if you're an independent contractor, you basically have to pay income tax on your net profit (after deducting applicable expenses) as well as 15% for "other stuff" (normally if you were a W2 employee, you'd only have to pay 7.5% and your employer picks up the other 7.5%)
-Some profit would be nice as well :lol:

[JCAC75]

Ok things have have changed.

He wants 12 images hi-res which he wants to make into a collage (which I was previously going to do and charge him). They have already been shot and the only other place he could get something similar would be Getty/Reuters/CP. He will be selling the collage in the end. I know he is going to lowball me because he thinks I need to get "my foot in the door".

For me selling 12 Hi-res images without significant compensation is a no. I lose control of those photos even with a License Agreement.

What would you do??

[tim]

He doesn't need the 12 high res files, he needs it make into a collage with a print ready file.

[JCAC75]

In my first post it was just 1 print ready file (a collage). He doesn't want this now.

In post #5 he wants the actual hi-res files. 12 of them. So he can create his own collage.

[tim]

What are the photos of? A local sports team? The NBA? Shoes?

[JCAC75]

Local football team.

[tim]

Think about how many he can sell, and how much for. Think about the risk he's taking, if any. Now think about your happy price, the price that you will look back at in 6 months and think "that was fair", without thinking either you or he got ripped off.

Unfortunately no-one can tell you how to price this.

[JCAC75]

Thanks for you time Tim!!

[Mike R]

Ok things have have changed.

He wants 12 images hi-res which he wants to make into a collage (which I was previously going to do and charge him). They have already been shot and the only other place he could get something similar would be Getty/Reuters/CP. He will be selling the collage in the end. I know he is going to lowball me because he thinks I need to get "my foot in the door".

For me selling 12 Hi-res images without significant compensation is a no. I lose control of those photos even with a License Agreement.

What would you do??

If it's a local football team, You may be his only option. Coming up with a price is more difficult than photography. Check out the book ASMP Professional Business Practices In Photography 6th ed. it may help you think about all that you need to consider when determining a price. Some of what they mention may not apply. For contracts and forms, get Business and Legal Forms for Photographers

[JCAC75]

If it's a local football team, You may be his only option. Coming up with a price is more difficult than photography. Check out the book ASMP Professional Business Practices In Photography 6th ed. it may help you think about all that you need to consider when determining a price. Some of what they mention may not apply. For contracts and forms, get Business and Legal Forms for Photographers

Thanx Mike. I will check those out!!

[symes]

I only release digital files for $150.00/image for family portraits. Anything, that is going to be reused for profit comes with a much steeper price tag...

You're right though, you really don't need your foot in the door to sell 12 images...

Cheers,