Royal Free vs Rights Managed.

[chrisvl]

How do you decide which license to use for which images?
I know there is no clear cut answer but there must be some method to the madness.

[klynam]

When I was an art director at an ad agency, we paid generous day rates but required full rights release for every image taken. Most of that was very specific to our projects and wouldn't have made good stock photography. So the photogs really had no reason NOT to give us full rights to the images. On the other hand, they were free to use the work for self-promotion.

Don't know if this helps...just a perspective...

[thesupe87]

I just stick to RF, personally. It's a lot easier to manage.