Follow up survey letters

[dpp]

Hi all

Was wondering if anyone can help with my dreadful English.

I am trying to construct a follow up letter to customers asking them what they thought of my service, products, photos etc with regard to their wedding.
I was to get them to put something in there that I can use on my website as commendation comments.

Have any of you guys got a template letter I can take a look at just to give me some ideas.

Thks

[IndyJeff]

My suggestion.....scrap the idea of a follow up letter. All your doing is sending them a letter telling them, "here is a chance to bit*h about what I did and the prices I charge".

If you did a good job, they will say nothing. If you did a great job, they will send you a letter. If they were not satisfied, they will let you know why.

Follow up letters are the brainstorm of marketing guys. Sounds great until you see that given a chance to complain, people will find something to complain about.

[dpp]

Point taken, remember this is England though, we dont complain about anything, too nervous to and its not terribly English.

[PhotosGuy]

If you PM your letter to me, I'll proofread it for you.

[robertwgross]

If you mail out a followup letter, don't raise any old issues. There is an old principle of sales: "Don't ask the question if you can't afford the answer."

Instead, mail out a followup letter with some positive step toward the future, like the offer of a new photo service, or expanded hours, or new equipment that will help you get even better results.

---Bob Gross---

[donlavange]

If you mail out a followup letter, don't raise any old issues. There is an old principle of sales: "Don't ask the question if you can't afford the answer."

Instead, mail out a followup letter with some positive step toward the future, like the offer of a new photo service, or expanded hours, or new equipment that will help you get even better results.

---Bob Gross---

And don't forget to ask for referrals!

[Jon, The Elder]

All GOOD advice. I do sometimes send out a 'thank you for the order' letter, and include a new promotional idea or service available. The basic idea is to not let them forget you and your services.

DON'T DISCOUNT !!!