senior ad - cc

[Cinbika]

what are your thought on this ad for graduating seniors.

[jgrussell]

Why in the world would you give away your copyright (and it's one word, not two)?

[Tommy]

Why in the world would you give away your copyright (and it's one word, not two)?

This was also my first thought...

[Paul J McCain]

I simply hate Comic Sans.

And use a real bullet, not an asterisk. And don't center-justify bulleted lists.

If you're going to capitalize the first P in your URL, capitalize the second one, too.

The first three photos are good but the last one on the right looks a little washed out?

Other than that, looks pretty good. I like the color.

[dryfire]

Another vote against comic sans; It's an abused font.

[mai_lin]

Don't give away your copyright - offer web resolution watermarked files for them to post on their facebook/myspace/blog but don't just give away the copyright.

Use a more professional looking font like Times - I can understand wanting to look relaxed or contemporary but looking professional should come first.


Jen D.

[XTshooter]

I think if you're selling photography, you may consider making the actual photos a bit more prominent. I'm not sure what the finished size is, but the images will help draw attention to your ad. I like the background color as well!

[partsman]

I'd make the font in the body of the ad consistent with the font you used for your website, and as suggested above use real bullets lined up from top to bottom-not indexed in.

[photoguy6405]

I'm not as anti-give-the-copyright as many others, but at the same time I would not advertise it. If you're willing to give it away that's your choice, but I'd not make it automatic and make the customer ask.

I think the comic sans font looks fine in this particular advertisement.

There's too much blank space at the top with no balancing blank space at the bottom. I'd tighten it up a bit.

I like the background color.

[MandaSue78]

I agree....I would raise it up more so that there is equal space on top and bottom....

[dryfire]

Do most high school seniors even know what copyright is? Do they care? I'm sure they'd be happier getting a high res digital copy and license to do what they wish, not necessarily full ownership (they'd probably do what they want even if you tell them not to).

That said, I think most applications of copyright law are archaic and draconian (RIAA anyone?).

[garymercer]

I like the background and the Senior text up the left hand side.

Make the photos more prominent.
Remove the oval at the top with the "Call today... text"
Centralise everything.
Then put your "Call today..." underneath the pictures, but just use plain text.
Lose the bullet points altogether (I'm sure this information can be given when they call you)

Just my 2cents worth.

[Pmolan]

Off topic. I think you should claim http://www.prominancephoto.com/ and forward it to the correct one. Its probably only a couple of bux a year. Just because I misspelled it at first.

[Picture North Carolina]

I'm going to take an opposing view here. This is not meant specific to any reply here, but rather generically - something I have observed many times thru the years.

In advertising, opinions of marketing pieces are often myopic; i.e., "I" don't like that. But that's not what advertising is intended to achieve. Advertising is about the target audience, what they like, what they respond to.

The target audience here is young, techno-savvy - they're edgy, perhaps even leaning toward extreme. The piece should cater to them.

If not Comic Sans, perhaps something else but certainly not a stodgy, old Times Roman or Helvetica or a similar boring font. The entire piece should be a little edgy.

If you want an accurate opinion, get one from the target demographic.

And no, you should not give copyrights away, and yes, "copyright" is one word (an you should be embarrassed about the later ;) )

Good luck.

[Paul J McCain]

I'm going to take an opposing view here. This is not meant specific to any reply here, but rather generically - something I have observed many times thru the years.

In advertising, opinions of marketing pieces are often myopic; i.e., "I" don't like that. But that's not what advertising is intended to achieve. Advertising is about the target audience, what they like, what they respond to.

The target audience here is young, techno-savvy - they're edgy, perhaps even leaning toward extreme. The piece should cater to them.

If not Comic Sans, perhaps something else but certainly not a stodgy, old Times Roman or Helvetica or a similar boring font. The entire piece should be a little edgy.

If you want an accurate opinion, get one from the target demographic.

And no, you should not give copyrights away, and yes, "copyright" is one word (an you should be embarrassed about the later ;) )

Good luck.

Well, considering I'm 18 myself... ;) And you also have to keep in mind, a lot of the time parents pick the place. The seniors aren't going to be the ones "calling today" to make their appointment.

[Tixeon]

Cinbika; check out the link below for some great examples & samples. The "Gallery" section has some just for Seniors. Also what CannedHeat said above.......tw

http://www.blossom-publishing.com/

[AustinRoepke]

2010 seniors... wow, I really am close to graduation :( (Class of 2009 here)

[Picture North Carolina]

Well, considering I'm 18 myself... ;) And you also have to keep in mind, a lot of the time parents pick the place. The seniors aren't going to be the ones "calling today" to make their appointment.

Actually, it's the media the ad is placed in that is more important. If in a traditional newspaper, the reader demographics aren't going to be the seniors and the ad should be designed for a more "mature" crowd.

On the other hand, if the ad is placed in a media of younger demographics, such as some sort of school-related publication, then the ad should target that younger demographic. Yes, the parents pay, but it is the student who initially reads the ad, it is the student who responds to it, then brings it to the attention of the parents.

So again, the ad should be designed for the target audience.

[snyderman]

If you want REAL critique, run your ad by a bunch of 16-17 year olds. They are your target audience ... and their parents.

Honestly, it looks a little 'bland' to me and not something my HS Soph would gravitate toward. HS kids have a much 'rougher' edge to perceptions these days. Most don't dig 'nice and pretty.'

dave

[Twitch1977]

If you've given away your copyrights did you get permission to use those photos in the ad? :P

Kurt

[Cinbika]

Thank you everyone for everything.
I never thought of checking with teens around here.