Celebrity Camera Ads - Arrrrgh [Archive] - Canon Digital Photography Forums

Nevilleblack

19th of January 2009 (Mon), 15:08

photocrazy12

19th of January 2009 (Mon), 15:12

Well Canon has used Jackie Chan, if you're happy with that. :D

KyleB

19th of January 2009 (Mon), 15:12

Advertising has never made me mad, but I gotta agree with the Ashton Kutcher / Nikon crap.

Ack. Thankfully its for Nikon, and not Canon.

5Dmaniac

19th of January 2009 (Mon), 15:13

They must be doing something righ though, given the huge number of cameras both of them sell. I do agree with you though -the adds are annoying.

ryant35

19th of January 2009 (Mon), 15:19

If Ashton Kutcher can take good pictures with that Nikon I guess I'll need to go and get one...

jgoodstein

19th of January 2009 (Mon), 15:32

well the right answer is they aren't trying to appeal to you. They are trying to get the college age girl/guy who likes photos and probably has enough to cash to buy the " kit" that their idol/celebrity has in order to get good photo's at there parties. Then they buy it put it on the little green box and voila 10 zillion 20 something Ansel Adams/ Kutchers in the world.

The answer is cause if they got a real photographer no one would know who he is. and the fact that we are all talking about it has given them the branding that they desired.

ironchef31

19th of January 2009 (Mon), 15:34

Don't forget Maria Sharapova.

ChromeThunder

19th of January 2009 (Mon), 15:53

Let us not forget the days of Andre Agasi (sp?) doing ads for Canon Rebel cameras 18-20 years ago. This is not a particularly new phenomenon.

Perry Ge

19th of January 2009 (Mon), 18:59

What's worse, avril is on the front page of canon.ca, next to a tagline that says 'shoot like a star' :lol:

Don't forget Maria Sharapova.

At least she's hot.

Nevilleblack

19th of January 2009 (Mon), 19:07

Hot for teenaged white trash.

Perry Ge

19th of January 2009 (Mon), 19:12

Hot for teenaged white trash.

Sharapova isn't teenage.....

narlus

19th of January 2009 (Mon), 19:21

Sharapova isn't teenage.....

maybe the reference is towards perceived audience. :D

JeffreyG

19th of January 2009 (Mon), 19:37

Sharapova isn't teenage.....

I think he/she was talking about Avril what's=her-name.

alt4852

19th of January 2009 (Mon), 20:14

Oh but wait. I open up my magazine and theres an even bigger douche 'Ashton Kutcher' ..

hahahahaha, you just made my night. :D

Photon Phil

19th of January 2009 (Mon), 20:20

Ashton....argh. With his D90, meh. Now if it had been a D3...I'd be switching.

I say again, bring back Andre, those were the days.

DennisW1

19th of January 2009 (Mon), 20:20

Im not sure that this really belongs in this section but I need to vent after opening up a National Geographic mag.
Im getting sick of seeing Canon ads on TV with Avril Lavigne saying its her style or whatever. I hate her with a passion. Always have. Why would Canon get HER to do ads for their cameras and lenses. One ad has her sporting a Rebel around taking shots of eveything pink and shes acting all wannabe punk. UGH! lol Makes me want to sell my camera for a Nikon just to stick it to Canon for their celebrity marketing.
Oh but wait. I open up my magazine and theres an even bigger douche 'Ashton Kutcher' sitting around a buttload of Nikon gear, boxes stacked on top of each other and Kutcher sitting in a chair holding a very nice camera.
So what audience are they trying to market here? Why not get some actual famous photogs or at the least a decent celeb like steven spielberg or somthing... or at least make the kiddy celebs hold point and shoots.
Anyways, I had to vent. :lol:
(feels much better)

Celebrity endorsements always sell things. Canon (and Nikon) are looking to attract the audience that wouldn't normally buy something like a Digital Rebel on D-40 kit by showing them that it's so cool that even (insert name of famous celebrity holding product here) uses it, and or course the next subtle hook is to plant the suggestion in your mind that if you buy one of those you'll be as cool as your favorite celebrity.
And let's face it, those ads aren't geared toward even the casual amateurs and beyond, they are aimed strictly at the snapshooters that don't know an f-stop from a bus stop.
And if I have to look at someone, I'll take the hot teenage trailer trashy bimbo over Ashton any day!!

ryant35

19th of January 2009 (Mon), 20:25

Avril is Canadian, do they have trailers in Canada? Or is it too cold...

Nevilleblack

19th of January 2009 (Mon), 20:28

Avril is Canadian, do they have trailers in Canada? Or is it too cold...
Igloo trash.

(Its not much colder than some of the US btw. In fact west Canada is warmer than east US by far.)

FeXL

22nd of January 2009 (Thu), 00:59

Can't stand Avril Lavigne.

Having her promote Canon is an insult.

She should be promoting Winblows or something else useless...

Karl Johnston

22nd of January 2009 (Thu), 03:08

If a stupid ad makes you want to sell your camera, then go for it ...cause you know everyone gives a damn who canon's marketing team uses to campaign their ads...but whatever, to each their own, personally who gives? Everyone in the world uses cameras..but to sell your canon for a nikon would be just retarded..cause then you gotta deal with Ashton Kutcher from nikon :D ...I love avril lavigne, I can't stand kutcher. Everytime I see him on tv I wanna punch him in the face through my TV. Ruined three good TVs doing that.

I think canon is targeting people who care about things like being manipulated by celebs in ads. I label these people "Idiots"

The world is full of them, so they must be attempting global conquest.

Then again every mass manufacturer (mcdonalds and beyonce, covergirl and queen latifah, tyra banks and proactiv, etc) out there uses celebs in ads to manipulate who you go with and why...and judging by this:
UGH! lol Makes me want to sell my camera for a Nikon just to stick it to Canon for their celebrity marketing.

It looks like canon's marketing strategy is workin in reverse, and now you want a nikon !

Maybe they're the same company using a double-duo marketing strategy (pepsi/coca cola is one singular entity that "competes" with itself to build brand loyalty).

Conspiracy conspiracy conspiracy...

sry407

22nd of January 2009 (Thu), 04:02

Anyone remember the SNL skit from the 80's when they had Stevie Wonder doing a camera commercial? Now THAT is advertising!

Nevilleblack

22nd of January 2009 (Thu), 08:27

Hahah! Now thats gold!
You know what else is gold?
Dogs. Everybody loves dogs.
Lets have Canon use a golden retriever who speaks and plays soccer!!

ajbalazic

22nd of January 2009 (Thu), 11:12

Shoot like a star!!!

sadler21

22nd of January 2009 (Thu), 12:03

Hahah! Now thats gold!
You know what else is gold?
Dogs. Everybody loves dogs.
Lets have Canon use a golden retriever who speaks and plays soccer!!
Which is why Canon has Maria Sharapova... and her dog!

_aravena

23rd of January 2009 (Fri), 23:35

At least she's hot.

Agreed!!! So is Avril if you can get pass the poserness she excerpts.

EDIT: Oh it's Canada doing it. Well she is Canadian. Too bad for ya'll. :p

http://img217.imageshack.us/img217/4613/avrilcql7.jpg

photoguy6405

24th of January 2009 (Sat), 00:01

So what audience are they trying to market here? Why not get some actual famous photogs or at the least a decent celeb like steven spielberg or somthing...

The message? If an idiot like Ashton Kutcher can shoot... you can too.

daleftw

24th of January 2009 (Sat), 05:21

I think canon is targeting people who care about things like being manipulated by celebs in ads. I label these people "Idiots
Ehh, it's the Rebel series. Celebrities exude credibility to their target market. Do I remember someone writing in an article that Rebel cameras and EF-S lenses are targetted towards females and younger people? Well bam, and the marketing strategy is done! I do wonder though, gee as if they can do photography, they mostly appear in front of the cameras.

Personally I think ditzy actresses/singers need to be holding one of those credit card sized point and shoots, you know, to say how well it fits into their tiny designer bag with their pooch.

FOX2PRO

24th of January 2009 (Sat), 13:36

Ehh. The ads annoy me. Not because of the celebrities, but because they act like an SLR is all you need to take good shots. If people actually knew how much work is necessary to take good shots...

ajbalazic

24th of January 2009 (Sat), 15:28

Agreed!!! So is Avril if you can get pass the poserness she excerpts.

EDIT: Oh it's Canada doing it. Well she is Canadian. Too bad for ya'll. :p

At least they didn't use Celine Dion!

ajbalazic

24th of January 2009 (Sat), 15:35

dima1109

24th of January 2009 (Sat), 16:50

It's funny what getting celebrities to promote DSLRs does to the perceived affordability. If they are going after the mass market of casual shooters, it's detrimental to use celebs with more money than an average neighborhood combined to promote affordable cameras like XSi or D60.

I think the only camera commercial I like is the XSi football commercial.

speedypalomino

24th of January 2009 (Sat), 18:20

meh,,,, I'll never see an ad with a 40D hangin on a hook,, in a parlor full of dairy cows,, so I look at it ,,as it doesnt apply to me.... pussbag ashton,, and that canadian tramp,,, IRRELEVANT !!!

thebrewer

24th of January 2009 (Sat), 19:09

google seach

http://www.motionbox.com/videos/a791dab81f14ed2e

ryant35

24th of January 2009 (Sat), 20:13

google seach

http://www.motionbox.com/videos/a791dab81f14ed2e

I haven't seen that in years, that was great.

_aravena

24th of January 2009 (Sat), 21:02

google seach

http://www.motionbox.com/videos/a791dab81f14ed2e

Wow...that's awesome!!! :lol: :lol: :lol:

daleftw

25th of January 2009 (Sun), 01:20

It's interesting how Canon has changed the way it uses celebrity's to market the product. Andre Agassi (who was the first I remember to market the Rebel) never held the camera - he was simply the poster boy. Now they've got the celebs using the camera. I wonder why the change...
Well obviously they just used a metaphor to liken the camera to a tennis great. Whereas, what "celebrity" skill could possibly be used as a metaphor to sell a camera? I can't think of any, the only thing I can think of is that the celebrities have credibility to the target market (as lame as that sounds, girls are probably falling over themselves to buy Nikon now), and lots of teenage emo kids will also be purchasing the Rebels. :lol:

dngrCharlie

25th of January 2009 (Sun), 10:52

Can't say I'm a big fan of Avril's music, however, she does write her own songs and everytime I've seen her live on TV it's really been live - not lip-synced. I even saw her sing before some MTV show a long time ago and the vocals were painfully out of tune. That's not good but at least she's really singing.

So, while I'm not a fan, at least she's not a Britteny Spears who just lip syncs songs someone else wrote.

Rrdstarr

26th of January 2009 (Mon), 16:00

Avril is Canadian, do they have trailers in Canada? Or is it too cold...

You must not have seen "Trailer Park Boys"? I am sure someone would share a link to them for you! You will laugh your Arse off!bw!

hawkeye60

26th of January 2009 (Mon), 16:09

Why would anyone above the age of 13 buy anything based on the say so of a paid celebrity endorsement?

papucla10

26th of January 2009 (Mon), 23:03

Let us not forget the days of Andre Agasi (sp?) doing ads for Canon Rebel cameras 18-20 years ago. This is not a particularly new phenomenon.

I bought my first canon camera because of Agassi, :lol:.

daleftw

27th of January 2009 (Tue), 05:52

Why would anyone above the age of 13 buy anything based on the say so of a paid celebrity endorsement?
Which is why this thread is here. If it was Photography For Kids forums or some ****, then yeah, there'd be a thread like "how can I convince my parents to buy this Canon Rebel because Avril Lavigne has it in the ad and shes sooooooOOOOO cool"

Collin85

27th of January 2009 (Tue), 06:11

So what audience are they trying to market here? Why not get some actual famous photogs or at the least a decent celeb like steven spielberg or somthing... or at least make the kiddy celebs hold point and shoots.
Anyways, I had to vent. :lol:
(feels much better)

People who own P&S cameras, obviously. If this celebrity is using it, it must be a cool camera right? Actual famous photogs - that's not effective marketing. ;)

Anyway, why do you care? I wouldn't give a damn if they got Papa Smurf along with Dr. Phil and Xena the Princess Warrior to pose with Canon's latest and greatest.

dngrCharlie

27th of January 2009 (Tue), 21:06

You must not have seen "Trailer Park Boys"? I am sure someone would share a link to them for you! You will laugh your Arse off!bw!
Trailer Park Boys is classic. Very funny stuff.

jgoodstein

28th of January 2009 (Wed), 14:01

People who own P&S cameras, obviously. If this celebrity is using it, it must be a cool camera right? Actual famous photogs - that's not effective marketing. ;)

Anyway, why do you care? I wouldn't give a damn if they got Papa Smurf along with Dr. Phil and Xena the Princess Warrior to pose with Canon's latest and greatest.

Papa Smurf may be able to sway my purchase, he oversaw all those smurfs including the one that took pictures with a bare bulb.. on second thought

+1

Karl Johnston

29th of January 2009 (Thu), 04:13

Ehh, it's the Rebel series. Celebrities exude credibility to their target market. Do I remember someone writing in an article that Rebel cameras and EF-S lenses are targetted towards females and younger people? .

That person also falls within my "uniformed/living under a rock idiot" category IMHO..if they're insisting young adults and females are weaker they need to get out and about. Lot of the young teenagers I'm seeing from 15-18 are doping creatine and roids, the kids today aren't going to have trouble carrying around a 10 lb box and lens attatchment. Females are statistically stronger than males, too, just less bulky.

A girl I know is trying to go for the olympics for skiing and man she looks slender, but DAMN she benches double what I do (400) - *serious* core strength/upper body.

froggyted

29th of January 2009 (Thu), 07:15

And let's face it, those ads aren't geared toward even the casual amateurs and beyond, they are aimed strictly at the snapshooters that don't know an f-stop from a bus stop.

Ha ha ha, i love it! Not that i'm much more advanced than that myself at the moment. :) Mind you, although i'm no teenager, judging by the pictures posted here Avril would make me want to buy a Canon if i didn't already own one. Only joking, i'm sure.....

winkles

29th of January 2009 (Thu), 07:53

Its marketing. If it doesnt work they will try someone different next time. Im sure there are plenty of well paid marketing types who know what works and haven chosen the adverts for a reason.

As for avril, well I would do buy a camera if she told me to; she is lovely :) We dont get her adverts in the UK I wish we did!

Not going to be a music etlist and denounce her becuase she is mainstream - I enjoyed one or two of her songs and disliked the rest. I dont hate her because she appeals to a certain market.

Collin85

29th of January 2009 (Thu), 08:02

Females are statistically stronger than males

Link? :confused:

Either way, this whole mumbo-jumbo talk on strength isn't too relevant, though. The person simply stated that the Rebel line targets younger/female audiences.. which is probably true. It doesn't mean he/she necessarily thinks women are weaklings.

Similarly, I'll assert that the xxD line targets semi-professionals and enthusiasts, rather than full-professionals. Does that mean I think the xxDs aren't meant to be used professionally? Of course not. I'm just making observations based on how Canon markets their cameras.

daleftw

30th of January 2009 (Fri), 04:19

That person also falls within my "uniformed/living under a rock idiot" category IMHO..if they're insisting young adults and females are weaker they need to get out and about. Lot of the young teenagers I'm seeing from 15-18 are doping creatine and roids, the kids today aren't going to have trouble carrying around a 10 lb box and lens attatchment. Females are statistically stronger than males, too, just less bulky.

A girl I know is trying to go for the olympics for skiing and man she looks slender, but DAMN she benches double what I do (400) - *serious* core strength/upper body.
Yeah ok mate, I wouldn't have a hard time believing a female athlete is stronger than the average man. I don't have any problems carrying around a heavy camera, but it is certainly more noticeable to carry than a 400D with a kit lens. Not to mention, you could safely say the average person buying a camera isn't an athlete or gym junkie. Marketing this segment is about targetting the broadest market to make the most money. And hey, those kids that are going hard out on supplements to get maddd biceps probably can't afford the heavy cameras anyway.

Most people have used cameras before, but not large heavy cameras. Most people these days probably think camera = credit card sized compact. Hell people seem to think mobile phones are adequate enough. Stepping up to a 450D with a kit lens will be heavier in comparison.

Floriantrojer.com

30th of January 2009 (Fri), 11:20

I don't give a toss about that punk girl, but Ashton really annoys me.

Look, take your Rebel and a Kit lens and go get into the wedding business! GARRRRRR!!!

sadler21

30th of January 2009 (Fri), 12:15

I don't give a toss about that punk girl, but Ashton really annoys me.

Look, take your Rebel and a Kit lens and go get into the wedding business! GARRRRRR!!!
Was wrong with that? :D

j/k.

sickboy11

30th of January 2009 (Fri), 12:25

Try being a camera salesman. Trust me, I've probably gone a little more crazy over this then most. Just ask my girlfriend. Ha! Before Christmas I literally would get this at least 5x a day- "Like, do you have the Ashton Kutcher camera?" When teenaged girls started coming in asking for the camera in droves, I really didn't know what they were talking about because I don't watch much tv. Then it just got out of hand. Nikon, I f'ing hate you for putting that d-bag in your ads. It truly made me want to smash your cameras. Especially the way overhyped, touch screen, S60. BUT, your little marketing scheme worked.

Those old Aggasi Rebel ads were great. He was the "bad boy" of tennis so the Rebel series suited him well. Especially when he was still rocking the long flowing locks. Hahaha

Trainboy

30th of January 2009 (Fri), 12:38

Avril is hot, but-

Psychobiker

30th of January 2009 (Fri), 13:16

Avril Lavigne? Evokes a 100-400 like reaction to most :o

Vascilli

31st of January 2009 (Sat), 03:38

Avril is hot, but-
Everyone knows popup flashes are how pros do it. :D Especially when it turns into a pseudo-strobe light when AFing.

I think it's those "ears" on her hoodie that do it over for me. The flash just makes me laugh.

nastytrucker

1st of February 2009 (Sun), 17:22

It worked in the wrong way for Nikon. I was debating a Nikon D90, and since I saw a commercial with Ashton Kutcher and he is such a douche, I got a 50D instead.....

Nevilleblack

1st of February 2009 (Sun), 17:27

...the Rebel line targets younger/female audiences.. which is probably true.

Awesome. I feel so manly now. :oops:
Well I am planning on upgrading to a 5d mkII this season and I have the xti at the moment.
I was considering selling it for a few bucks, but after seeing Avril holding it, I think Im gonna use it for toilet paper.

g3org3y

1st of February 2009 (Sun), 18:25

Everyone knows popup flashes are how pros do it. :D Especially when it turns into a pseudo-strobe light when AFing.

I think it's those "ears" on her hoodie that do it over for me. The flash just makes me laugh.

Maybe she was using it for fill in flash when shooting a back-lit subject.

Don't take the advertising to heart. When it comes down to it, it's all about ££. DSLRs are more affordable than ever...

...Incidentally, they I haven't seen a Canon TV advert in the UK for years.

I remember the old 'If anyone can, Canon can' tag line...

Kelcey

1st of February 2009 (Sun), 19:19

I never really see any of the Avril ads, mostly the football one. I watch it on Youtube just to wash Avril's image from my eyes :cry:

I guess they use big name celebrities because some people see that they have great talent in acting or singing or whatever they do and think, "Oh they must be AWESOME photographers, too!" So since that person can't sing or act they decide to get the camera the celebs promote so that they can be just like them.

...bleh :mad:

Nevilleblack

1st of February 2009 (Sun), 19:29

Before Christmas I literally would get this at least 5x a day- "Like, do you have the Ashton Kutcher camera?" When teenaged girls started coming in asking for the camera in droves

LOL For real? WTF
So that does work... WOW thats crazy.
Ill never look at Nikon the same way. They should change their name to Icon.

Photon Phil

8th of February 2009 (Sun), 21:04

They're both turning into "sell outs"...Canon and Nikon that is.

That's why Ken Rockwell has been doing so much Lecia stuff lately.

No Averil in those comercials.

What's next? Some "Super Happy Fun Time Show" from Canon HQ? Aparently quality and expertise scares away consumers. Instead the message is... "Hi, I was born yesterday and now I'm doing weddings!" That sells?

Photon Phil

8th of February 2009 (Sun), 21:09

It's interesting how Canon has changed the way it uses celebrity's to market the product. Andre Agassi (who was the first I remember to market the Rebel) never held the camera - he was simply the poster boy. Now they've got the celebs using the camera. I wonder why the change...

Those were the good old days. When you as an advertiser would at least try to equate the skills of the endorser to the skills of the product.

Now it appears we want to be lied to. Ashton's bodygaurd would happily put an early end to you with your D40 if you approached him.

-

froggyted

9th of February 2009 (Mon), 06:30

Can you really blame these manufacturers though? As somebody pointed out earlier in the thread, a lot of photography novices are settling for what their mobile phones can do. This must have affected sales somewhat, so you can't really blame the manufacturers for trying to win back some of this market with some of their lower-end products. If Canon's overall market share suffered a massive slump, do you suppose they would be in a position to continue producing their higher-end cameras, which i should imagine sell in much smaller numbers?

Gordeez

9th of February 2009 (Mon), 09:16

1 boink for Avril In my book.

smallpotatoes

9th of February 2009 (Mon), 11:20

It's interesting how Canon has changed the way it uses celebrity's to market the product. Andre Agassi (who was the first I remember to market the Rebel) never held the camera - he was simply the poster boy. Now they've got the celebs using the camera. I wonder why the change...

I don't remember for sure in the print ads, but I do remember him using the camera in the commercials.

I got my 1st SLR, a Minolta XG1 a couple of years before Agassi started doing commercials for Canon. And I remember kind of wishing I had a Canon because of Agassi. Hey, I was a young teenage girl. I thought he was much hotter than Bruce Jenner*. :o

Thanks for the trip down memory lane with the SNL skit!

Jaci

*Bruce Jenner was the "face" of Minolta back then.

Zeabrid

16th of February 2009 (Mon), 01:22

I honestly can not even begin to guess the number of people I've had come in to me asking for the "Ashton Kutcher" camera.

I'd say probably 10 a day, for 3 months.

stephen_g

16th of February 2009 (Mon), 03:06

Hmm... I can't recal ever seeing a camera ad, except for in a bus shelter for a point and shoot, and even then, it's just a picture of the camera itself.

Nevilleblack

16th of February 2009 (Mon), 07:51

I honestly can not even begin to guess the number of people I've had come in to me asking for the "Ashton Kutcher" camera.

I'd say probably 10 a day, for 3 months.

What camera is it? Is it similar to the XSi?
Id double the price as soon as they ask. Tell them because Ashton uses it, its the best camera ever designed in Hollywood and by buying it, it gets you that much closer to his heart and soul.

Omlyn

16th of February 2009 (Mon), 09:41

The use of celebs is to make you watch the commercial and not change channel.

Michael Bottoms

16th of February 2009 (Mon), 09:46

Man... who cares who advertises the cameras... If you don't like the ads, ignore them. Obviously these companies feel they work or they wouldn't be spending the money on them. Seems like a pretty unimportant thing to be worried about...

Aweitzel

16th of February 2009 (Mon), 11:01

It must be Doing something,great, good, bad, evil what have you. 4 weeks and we are still talking about it.

smallpotatoes

16th of February 2009 (Mon), 13:30

I found some old ads for Minolta with Bruce Jenner. So it's been going on for a long time! :lol:

The ads are about half way down.

http://www.rokkorfiles.com/XG%20Series.htm

Jaci

DeepSIx

16th of February 2009 (Mon), 14:12

Most of the people on this forum would view photography as art and probably buy equipement to match. The reality though is that Canon probably sells 1-2k SD1000 point and shoot cameras for every 5D MKII.

They are mass market products and use a mass marketing approach like Milley Sirus (SP?) or someone similar who the target audience will respond to. It is not selling out, it is mearly effectively marketing a product line. That is why you don't see some celebrity running around snapping pictures with a 1Ds MKIII during a superbowl commercial.

philmar

18th of February 2009 (Wed), 12:21

what? Andre Agassi isn't the "Rebel" any more?

Nevilleblack

18th of February 2009 (Wed), 14:13

The only celeb that canon should use is James Dean for the 'Rebel'.
Thats it. ;)

badgerW

20th of February 2009 (Fri), 23:25

It's funny, I'm pretty sure the whole reason why it's called the "Rebel" is because of those ads with Agassi. And here we are, 20 years later, still stuck with the same dumb name....

In any case, I always thought that the ads with Agassi at least made sense. In my mind it was making a connection with sports photography -- if you wanted to capture high-speed sports like tennis, you needed a Canon Rebel SLR. That was always the connection in my mind at least. In that respect, I guess I wouldn't mind any sports star as a camera promoter, as opposed to a pop star or actor.

Nevilleblack

21st of February 2009 (Sat), 07:11

Capture the douche in you!

daclozer

11th of May 2009 (Mon), 18:13

I honestly can not even begin to guess the number of people I've had come in to me asking for the "Ashton Kutcher" camera.

I'd say probably 10 a day, for 3 months.

Proof positive that the ads are working. I think some people are forgetting that Canon and Noink are profit driven companies, fighting fro every custoemr in this recession. They will do and should do everything they can to reach every audience they can...

slitherjef

12th of May 2009 (Tue), 17:39

Now they just need a formula 1 driver to sell fast L glass...
Fast car + Fast glass, I think the ads would write them selfs :rolleyes:

gas1120

16th of May 2009 (Sat), 19:40

Now they just need a formula 1 driver to sell fast L glass...
Fast car + Fast glass, I think the ads would write them selfs :rolleyes:

Actually, to a non-photographer, "fast" glass doesn't make sense

But i dig the F1 driver idea, too bad F1 doesn't get enough audience in US to get an effective ad out of it

gordonfraser

21st of May 2009 (Thu), 07:00

I am amazed that people are actually affected by marketing campaigns.

Does anyone actually look at the specs of a camera, or do they go on who's holding it, or how good it looks in an advert?

To get annoyed because some chick is holding the same camera that you saved up for is just stupid. And to think that you can "stick it to Canon" by selling your Canon gear is just hilarious.

Who really cares about adverts anyway. The camera Avril is holding is the same camera I have (450D) and I didn't bat an eyelid when I saw it. I know for a fact that it wont affect my photography, and I know for a fact that it wont persuade me to sell my camera.

Stop being so shallow. Would you change your brand of milk if some "douche" suddenly appeared in their marketing campaign? No. You are getting upset because the thing that you think is niche is being marketed to the general population and cheapened by celebrity endorsement. This is the world we live in unfortunately.

I don't want to seem like a grumpy guy, but when I read that people want to sell their gear JUST because some pop star is holding the same brand of camera, it seems a bit silly. It's like being embarrassed to be seen with something that Ashton Kutcher happened to hold in some advert. It's a camera for crying out loud!

"Hey! You have the same camera Avril has"

"Eh....no...it's the....one up from that..."

Psychobiker

21st of May 2009 (Thu), 07:48

Who's complaining about Avril Lavigne :o:o:o

photoguy6405

21st of May 2009 (Thu), 11:46

Marketing has strange affects on many people.

When a car make and model is approved and used by NASCAR, sales for that make and model skyrocket. It's a HUGE boon to the automaker. Never mind that the car on the race track bears absolutely no resemblance to what these people are buying off the dealer lot. Makes no sense to me, but it's true.

McDonald's sales jumped when they started their "I'm lovin' it" campaign a few years ago. Baffles me. The slogan does nothing to tell me why I should want to go there, but apparently it speaks to many other people.

Paul Li

22nd of May 2009 (Fri), 10:15

At least Avril Lavigne was marketing a point and shoot.

timescapes.org

22nd of May 2009 (Fri), 10:53

Why not use an awesome cinematographer/photographer like Roger Deakins to sell cameras?

ryant35

22nd of May 2009 (Fri), 11:08

Why not use an awesome cinematographer/photographer like Roger Deakins to sell cameras?

Because your average soccer mom who wants a camera that can acually catch their kids doesn't know who Roger Deakins is.

I wasn't looking into Canon because of a commercial, and I can't image most of the members of this site did the same. Most photographers I find are technical people, and we do our own research (even if it's asking here when Google is faster & easier... you know who you are)

photoguy6405

22nd of May 2009 (Fri), 11:26

Why not use an awesome cinematographer/photographer like Roger Deakins to sell cameras?
Who?

ryant35

22nd of May 2009 (Fri), 11:34

Who?

+1^^

Rainyday

22nd of May 2009 (Fri), 21:02

The discussion here sparked my curiosity and I went to YouTube and watched the Nikon ads with Aston Kutcher. After seeing those ads, you couldn't pay me to use a Nikon. I know the product and the celebrity aren't really linked but he just looks like a total clown in those ads.

Nikon used a run a brilliant series where they gave cameras to people in small towns. That was a brilliant ad campaign!

My all time favorite is the Canon football ad, featuring the beautiful piano music. I would give my right arm to have that music on my iPod.

photoguy6405

22nd of May 2009 (Fri), 21:17

The discussion here sparked my curiosity and I went to YouTube and watched the Nikon ads with Aston Kutcher. After seeing those ads, you couldn't pay me to use a Nikon. I know the product and the celebrity aren't really linked but he just looks like a total clown in those ads.

I doubt Ashton thinks of them this way, but maybe they come across to customers as, "Hey look... even that loser can do cool stuff with those cameras.". :lol:

Nevilleblack

24th of May 2009 (Sun), 16:38

At least Leica hasnt picked up any lame celebrities.
Though I think after this picture of Victoria Beckham, they should use her.
http://leicarumors.com/wp-content/uploads/2009/04/posh-spice-leica.jpg

Paul Li

24th of May 2009 (Sun), 19:48

ryant35

24th of May 2009 (Sun), 19:52

I have it on mine.

So you know where to send your right arm. :)

thebishopp

24th of May 2009 (Sun), 21:08

Are my eyes deceiving me or is the lens cap still on!? LOL. "David, honey, I think there must be something wrong with this camera thingy, all the pictures keep turning out black...".

At least Leica hasnt picked up any lame celebrities.
Though I think after this picture of Victoria Beckham, they should use her.
http://leicarumors.com/wp-content/uploads/2009/04/posh-spice-leica.jpg

Rainyday

25th of May 2009 (Mon), 10:47

I have it on mine.
May I ask where you got it?

Thanks.

And I was kidding about the right arm. I'd rather give my right eye. :lol:

DMPhoto

15th of June 2009 (Mon), 19:23

Ashton is perfect for the ad - always chimping after he takes a shot - his mentality isn't much more than that of a chimp, and his acting and social skills are about equal, so there you go, couldn't ask for anyone better!

Dan

blackmatch456

22nd of June 2009 (Mon), 02:10

Marketing scheme.

That Avril commercial prob. sold them another 50-100k units.

Trainboy

22nd of June 2009 (Mon), 02:56

Yesterday after waiting many worrysome months, it finally happened...
"I want the Avril Lavigne camera"
Ideal response: Punch her in the face and tell her to buy a camera based on what she needs instead of who's marketing it.
My actual response: "What colour?"

CJinAustin

7th of July 2009 (Tue), 16:44

friz

7th of July 2009 (Tue), 23:33

I hate to break it to you all, but SLR's are geek toys, and yes, I consider myself a geek. Using these Icons of popularity is an attempt to increase their market, and it's working. My sporto brother and his sporto wife have been carrying around a D60.

10megapixel

9th of July 2009 (Thu), 16:14

I open up my magazine and theres an even bigger douche 'Ashton Kutcher'

http://i72.photobucket.com/albums/i199/laserbug/c7497d3322d218a01d3d6967082a3ec5-2.jpg

http://i72.photobucket.com/albums/i199/laserbug/c7497d3322d218a01d3d6967082a3ec5-1.jpg

:)

RyanQ

9th of July 2009 (Thu), 20:40

don't hate.

i guess i too want to be the model instead.

AmandaMarie

10th of July 2009 (Fri), 20:25

Avril Lavigne embarasses me. When I go on vacation, I'm hesitant to tell people I'm from Canada. I don't want to be equated with such a massive dbag. Ugh.

charlesu

11th of July 2009 (Sat), 22:00

I loved the Canon AE-1 Program ads back in the 70s. Celebrities claiming it was so easy that even they could do it. The best was Stevie Wonder.

OK so that was a SNL spoof but it was great.

ryant35

11th of July 2009 (Sat), 23:37

Avril Lavigne embarasses me. When I go on vacation, I'm hesitant to tell people I'm from Canada. I don't want to be equated with such a massive dbag. Ugh.

Really? I thought you would have been embarrassed by Tom Green...

Jaymz

12th of July 2009 (Sun), 12:43

I've never met her so I don't know if I like her or not; I don't listen to 13 year old girl type music so I'm not familiar with her songs...

She's kinda cute though.

That's all I got to say about that.

+1 (Although I have heard a few of her songs)

I have seen/heard her music associated with the punk genre.

When I think of punk the first thing that comes to mind is the Ramones, Johnny Rotten (Sex Pistols)...etc. Never once have I associated Avril with punk.

Nevilleblack

16th of July 2009 (Thu), 11:32

LOL
Just thought Id post this here in case nobody has seen it yet.
Id say this TOPs all Canon commercials by far.

http://www.youtube.com/watch?v=NiYd092FRM8&feature=player_embedded

gary88

18th of July 2009 (Sat), 16:58

LOL
Just thought Id post this here in case nobody has seen it yet.
Id say this TOPs all Canon commercials by far.

http://www.youtube.com/watch?v=NiYd092FRM8&feature=player_embedded

All of a sudden those celebrity ads don't seem so bad :p

S-Man

21st of July 2009 (Tue), 16:02

I wonder if this ad is endorsed/approved by the actual band KISS?
I also wonder if that is what Canon named the camera after?

photoguy6405

25th of July 2009 (Sat), 12:45

I wonder if this ad is endorsed/approved by the actual band KISS?
Endorsed? Probably not. Approved... as in the band was paid royalties... I'd bet so.

I also wonder if that is what Canon named the camera after?
Seriously doubt it, LOL!

I'm thinking more like Keep It Simple, Stupid, or Keep it Simple and Small, or something along those lines. I'd guess the KISS band thing was just thought up by a marketing guy after the fact.

Aweitzel

29th of July 2009 (Wed), 12:25

If it was named after the band, one if not all there faces would be on it. OR it would have the paint scheme of there stage characters Its not easy to find much that the band endorses without them putting there name or face on it.

Lani Kai

4th of August 2009 (Tue), 20:46

I used to work at a camera shop and people would come in saying "do you have the camera Ashton Kutcher has?"
Oh, how I wanted to punch them for that.

mouz59

6th of August 2009 (Thu), 10:45

Let's not all forget that Eric Clapton shoots with an M8...
http://www.dkpw.co.uk/wp/wp-content/uploads/2009/05/eric.jpg

PS, that Ashton Kutcher "he's the douche" ad was epic on so many levels.... i dig it! ;)

Nevilleblack

6th of August 2009 (Thu), 16:14

Leica is a great camera but they sell theyre such celeb cameras. Its beyond annoying...

S-Man

6th of August 2009 (Thu), 19:29

Am I missing something, or is the lens cap on that Leica? Can you use the camera in some way with the cap on?

Lani Kai

6th of August 2009 (Thu), 23:01

You can try out the rangefinder, I suppose.

Photon Phil

6th of August 2009 (Thu), 23:26

About Clapton: (music begins..) He don't like...he don't like.....he don't liiike.......black frames.

Photon Phil

6th of August 2009 (Thu), 23:28

Seamaster007

9th of August 2009 (Sun), 16:10

http://i72.photobucket.com/albums/i199/laserbug/c7497d3322d218a01d3d6967082a3ec5-2.jpg

http://i72.photobucket.com/albums/i199/laserbug/c7497d3322d218a01d3d6967082a3ec5-1.jpg

:)
I was watching the tele with the fam the other day, and this assclown came on tv, and even my mom, who never insults anyone, called him a douche...
And she has never heard of him before.

Jason C

9th of August 2009 (Sun), 16:54

Ehh. The ads annoy me. Not because of the celebrities, but because they act like an SLR is all you need to take good shots. If people actually knew how much work is necessary to take good shots...Precisely, and this is what irks me.

A recent Canon print ad for The T1i has no celebrities, but a woman framing a composition one handed with the T1i's Live view of a boy running towards the camera, a man in the distance readying to throw a football. Lighting is perfect, and father and son are both in focus despite there FOV positions. So, it's a heavily stopped down shot with moving subjects. So the woman in the add is going to take the perfect picture (per the add), but in reality is going to get a fuzzy mess of colors...THEN post up here at POTN asking why here T1i doen't take good in focus pictures...

Sorry, I do apologize for my rant, but this type of advertisement does get on my bad side.

Also, perhaps this add was for the video function and I only chose to veiw said add as a "you to can take great pictures" advert for a dslr...silly me.

Otherwise, advertisement using celebs has no sway on me personally. Heck, If Canon hired Andy Dick to promote the 50L, I'd still buy one...;)

Thanks for the soapbox.

Jason C

Jason C

9th of August 2009 (Sun), 17:25

And since we are on the topic of celebrities and photography...

http://www.leonardnimoyphotography.com/

Nevilleblack

10th of August 2009 (Mon), 12:55

Wow... What doesn't he do?
My personal favorite is this - http://www.leonardnimoyphotography.com/images/2/identity/60Moser.jpg
...what a weird guy

Aweitzel

10th of August 2009 (Mon), 13:14

Precisely, and this is what irks me.

A recent Canon print ad for The T1i has no celebrities, but a woman framing a composition one handed with the T1i's Live view of a boy running towards the camera, a man in the distance readying to throw a football. Lighting is perfect, and father and son are both in focus despite there FOV positions. So, it's a heavily stopped down shot with moving subjects. So the woman in the add is going to take the perfect picture (per the add), but in reality is going to get a fuzzy mess of colors...THEN post up here at POTN asking why here T1i doen't take good in focus pictures...

Sorry, I do apologize for my rant, but this type of advertisement does get on my bad side.

Also, perhaps this add was for the video function and I only chose to veiw said add as a "you to can take great pictures" advert for a dslr...silly me.

Otherwise, advertisement using celebs has no sway on me personally. Heck, If Canon hired Andy Dick to promote the 50L, I'd still buy one...;)

Thanks for the soapbox.

Jason C

I believe they used the same add for other rebels as well.