Advertising Photography

[Ryan W]

This is the assignment title, so I came up with the follow ... What du think?

1.
http://rtwphotography.files.wordpress.com/2009/01/img-33.jpg

2.
http://rtwphotography.files.wordpress.com/2009/01/img-42.jpg

3.
http://rtwphotography.files.wordpress.com/2009/01/img-71.jpg

4.
http://rtwphotography.files.wordpress.com/2009/01/img-101.jpg

5.
http://rtwphotography.files.wordpress.com/2009/01/img-8.jpg

6.
http://rtwphotography.files.wordpress.com/2009/01/img-181.jpg

8.
http://rtwphotography.files.wordpress.com/2009/01/img-38.jpg

9.
http://rtwphotography.files.wordpress.com/2009/01/img-421.jpg

[sally_tomato]

the cups & jewelry is fantastic! great work. i love #4.
the food i am not too sure about. at first glance it does not look appetizing. hopefully you will get a proper critique from a food photog. thanks for sharing -- alex.

[MagicallyDelicious]

Great images. Could see these in adverts!

I agree with sally though...The cakes should be bright and make you want to devour them! and they just look a bit subdued and depressed!!

[demar727]

awesome stuff man

how do you make everything all black? i tried that before and the fabric shows..


did you use a flash? or straight up light?

[TekHouse]

I think the food shots would work if you took it a little further with the colorization. I was thinking that the overall coffee coloring kind of suits..maybe take that route?

[Ryan W]

Hi guys! Thanks for the wonderful comments, this is my first time at this kind of work and I love it! I was going for a look where I felt that the coffee and cake would looks as though they could be in the same advert (I could do a coffee shop board or something) but I can definately see where you're comming from.

With regards to the background, I used several sheets of cards (3 for the bottom, then 2 vertical) and then just used the burn tool in photoshop at 100%. I use the same technique to get white but obviously with the dodge tool.
I used a light tent to get these (I borrowed off a friend) and a 200W studio strobe each side, I moved them up and down with every shot so I'm not sure what it was exactly for each shot.

One thing I leant was how hard it was to get the required DOF - even at f/18 it was difficult :s ...!

I'll do a couple of edits and see how they look and post them :)

I'm happy to answer any more questions :D

[D4VE]

Very nice look to them all, what processing did you do on number 2?

[Ryan W]

Hi, I can't quite remember. It's a mix of TRActions, Prob - super old skool, vignnett + blur and Boutwells Magic glasses. Oh, and some Cinamon Toast (my fave!)

Here's the edits, tell me what you think :)

http://i342.photobucket.com/albums/o430/rtwphotography/IMG-4_EDIT-1.jpg

http://i342.photobucket.com/albums/o430/rtwphotography/IMG-3_EDIT.jpg

http://i342.photobucket.com/albums/o430/rtwphotography/IMG-2_EDIT.jpg

http://i342.photobucket.com/albums/o430/rtwphotography/IMG-1_EDIT.jpg

http://i342.photobucket.com/albums/o430/rtwphotography/IMG-15.jpg

[Bobster]

last one

[MagicallyDelicious]

awesome stuff man

how do you make everything all black? i tried that before and the fabric shows..


did you use a flash? or straight up light?

I have found the best thing to use for this type of thing is Black Fleece.
Any detail is easily erased with curves and a little bit of cloning.

[MagicallyDelicious]

Out of those 2nd edits Id defo go for th last one too!
The brightness makes it look more edible!

[TheJackyl]

While I'm new to photography, I have more experience with graphic design.

From the latest edits I agree that the last one appears the most appetizing, however I believe it would look even tastier if the plate had some color to it. Maybe a soft blue or green. The white on white and soft focus towards the rear blends the food and the plate.

[Mark1]

None of the food ones work for me. Pastries are a very tuff subject anyway. I might find a different food.

The coffee ones are perfect. I can definatley see them as an ad in a magazine. Or in a menu.

The jewelry are good, but the blacks are too deep. To a point where they are distracting. I would have shot both at more of a higher perspective. You just cant tell what shape the earrings really are.

[Ryan W]

I definately take on what you've said :D That's what I need! thanks :D