How much to charge?

[KSG Photography]

Right, I've been asked by a local company - family owned, town-centre, long-established card and flower shop - if I will shoot a local calendar for them. They apparently did one themselves last year and it was okay, but they see a demand to have professional shots done. Now, I have quite a few shots already built up over the years but will obviously have to take some new ones. The only question is this:
How much should I charge?
It's not a hugely affluent area (East Ayrshire, West of Scotland), although there is some money around.
I will get a credit at the bottom of each page - as they are members of the local traders/ shop owners association/ chamber of commerce etc. there's a good chance of some work on the back of this through WOM referrals etc.
It will hopefully be a regular (okay, once per year. lol) thing.
Granted i will have to get some new shots, but I'd be taking them anyway for stock use, so I reckoned somewhere in the region of £150 - £200 as an introductory offer on the understanding that if the demand is there for more, then the fee would alter accordingly as more shots would require to be taken?
Sorry if this sounds a stupid request, but as it's not my usual area of work, I thought I'd ask around for some advice.
I've got a meeting with them in a few days so any feedback would be really appreciated.
Thank

Kev

[jimmywires]

say kev hope you don't mind...let me piggy back on this thread. I just got a call from a parent he would like to buy some jpegs of this son playing baseball to put on a flyer to hand out. I'm thankful he called me he did buy prints last year so he has all the info he needs. I'm just wondering how do you come up with a formula to price out jpegs for commercial use.
as for your shoot i think your on the right page. how many pics are they wanting i know more then 12..lol

[KSG Photography]

Piggy back away, Jimmy. I guess, if they're looking to hand out fliers, depending on what they're for, I'd consider a reasonable fee as long as the photo had my (c) details on and/ or a footnote detailing the photographers contact details. Again, there could be a nice wee spin-off for you. What do they intend using the fliers for?

[jimmywires]

i should ask what they're for....i'm just trying to put myself in there place. what would i pay for three pics of my son to post in a flyer? k I'll get back at ya

[Simon Turkin]

i should ask what they're for....i'm just trying to put myself in there place. what would i pay for three pics of my son to post in a flyer? k I'll get back at ya


well the local people sell there prints way over price.... heres the linkhttp://newsphoto.com/usa1_detail.php/164689/Sports/girlsvarsitybasketballGarden_CityNew_Hyde_Park
just follow it to the drop down..
It depends as you said they already bought from you so id go for a third or half of what the prints where thats just me though

[jmwtyr]

For what its worth I ran into the same thing years ago when I started doing wedding videos. If I were you my basic approach would be to consider how much someone else would be charging and how much will I get out of it in terms of exposure and referrals and come in a little lower than the others. Shop around if you must. Sometimes it’s well worth it to give some to get some. I started my video pricing low to get jobs, honed my craft and I let my work speak for itself. Within a year I had people calling me up and booking me demo unseen because they had seen someone else’s work I had crafted and they didn’t even care how much I charged (which was quite a bit from my initial fees). That’s WOM in action! Some clients even changed their initial wedding dates to get me when I was open. There are also a great deal of professionals who say to never lower your fees because if you do it once you will be stuck with it forever. Tough decision, but if it’s a new type of job for you and the potential referrals through a COC will more than make up for it I would come in as competitive as possible to make sure I got the job.
If you take pride in your work and give quality results you would be proud to sign your name too then I truly believe you will benefit from the experience and exposure (no pun intended!). You need to be critical of your work while still having confidence in it and yourself. That kind of positivity will come through and make your customer feel good about you and the job as well. Good luck and I hope it works out for you!