Price to sell image to private jet company

[dellplain]

I was contacted by a company (with 'ultra-high net worth clients) looking to purchase one of my photos royalty-free to use in their brochure. The brochure will have a run of 2,000 copies and a max of two years, in the UK only. I am having a hard time determining a price to quote as I took the shot in 2004 during a vacation with my Canon S30.

I really would like to sell it to them but I am in that precious space of not wanting to low-ball myself but also not wanting to scare off the client.

Any and all advice is greatly appreciated!

Brian

[wcameron]

I would give them a price for a one-time use in their brochure, say a few hundred pounds. If they want it 'royalty free' or 'all rights' then tell them it will cost 20 times as much because you need to calculate in the future earning potential that the image would have generated. Don't give away all rights without making a substantial premium for that lost income potential.

[leeds_lad]

Always remind the client, that they're not actually 'buying' the photograph - but they're buying your permission to use it for a specified purpose. If this company has 'high-end' customers, then they'll have a marketing budget to suit.

As 'wcameron' said, quote them a price for a one-time licence for using your photo in their brochure, and explain to them if they want it 'royalty-free' then they have to buy the image outright..... and then begin negotiating!!

Paul

[hypertech]

free trip on a jet?

[jbimages]

'Royalty free' doesn't mean they buy the photo, they buy the rights to use it for all uses within a specified time period. Royalty free licences usually use the file size to determine price.
Your S30 makes a 2048 x 1536 pixel image at max size. Assuming you used that, a royalty free image licence typically costs somewhere between $US190.00 (1134 x 1707) and $US245.00 (2267 x 3414)

A rights managed licence for a image used inside a brochure at 1/4 page image size with a print run of up to 2500 for up to 2 years in the UK only in the airline industry can bring in $US505.00. At 1/8 page the cost drops to $US455.00. If it goes on the cover, then is worth $US680.00

These prices are from the online calculator at alamy (http://www.alamy.com). Other stock sites have similar calculators.

[DDCSD]

Ask them what their budget is. The first to name a price loses the race...