Architecture Pricing for Medium size biz

[daikatana]

Hey guys

I've searched high and lows but can only find pricing for high end work.

My dilemma is I have to quote a med size business who wants about 3 shots of his one storey building plus 2 shots of the office floor. He also state unlimited usage rights.

I was thinking:

$300 (2 hours. $175/hr)
$60 travel time
$220 to download, process and send
$500 for unlimited usage

Any opinions would be great

[Karl Johnston]

Quick question: What's the budget? They say you shouldn't ask this, but I do it anyway and everyone I know does it .. because sometimes you just need to try to make adjustments otherwise you lose the client.

[daikatana]

Quick question: What's the budget? They say you shouldn't ask this, but I do it anyway and everyone I know does it .. because sometimes you just need to try to make adjustments otherwise you lose the client.

Hey Karl,

I wouldn't know what their budget is. Basically after researching I think I might go with what I had. It kinda sucks most of the info I have found on the net focused the pricing more on high end architecture.

[rammy]

I had an RFQ from a corporate owner for something similar - 10 shots, outside and inside and in the blue hour and I quoted £275 and they didn't go for it. Too much for them. The building was very nice BTW, in the centre of London.

[daikatana]

I had an RFQ from a corporate owner for something similar - 10 shots, outside and inside and in the blue hour and I quoted £275 and they didn't go for it. Too much for them. The building was very nice BTW, in the centre of London.

Geez really? What a bunch of tight arse. You think if they can afford the rent based in their locale they can at least afford 275 pounds.

[rammy]

That's what I thought. I asked them afterwards what their budget was and they didn't disclose. I just left it at that.

[Karl Johnston]

Now that I took a look at your quotes, I think they're just fine. If you feel the client won't go for it...try this...lower the license to about $349 but limit it on a time basis, unlimited usage in all forms of media with no power to sell, themselves, copyright retained to yourself.

349 looks a lot less than 500, when in fact its just $151 cheaper.
Limit the time to a 12 month contract for their rights to use them.

Try:
$299
$59
$219
$349
-------
1226
-------
opposed to $1279
without the .99 trick.
It looks far cheaper and you only cut down on about 50 bucks from your original price.

I've done this, recently, with a woman that said 11x14 was too much of a size for her in a print. I told her I would cut down a size specially for her (8.5x11) which was just 3 and a bit inches smaller than the 11x14" and it would be 60% off. 8.5x11 sounds bigger, and it sounds a TON cheaper. She said she was so happy she would buy two (80$). Now it costs me .75 cents to make an 8.5x11 print, and 1.05 to make an 11x14. I still have an 11x14 but I sold 80$ more worth in prints and still kept the 100$ one.

Profit: 178.20 (if someone comes along and buys the other 100$ print)
Expense: $1.80
Revenue: $80

It sounds like hustling but it isn't, it's just meeting the needs of your client and being tactful with how you price your work.

[S-Man]

His title should read "Klever Karl"...