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View Full Version : BIG canon website prices Jump!


jamesb84
27th of July 2009 (Mon), 05:38
By the looks of things, Canon are planning another major price increase...

Canon UK's website now has some astronomical RRP's!

Take a look...

300mm L f/2.8 (http://www.canon.co.uk/For_Home/Product_Finder/Cameras/EF_Lenses/Fixed_Focal_Length/EF_300mm_f28LIS_USM/index.asp) is now £5299.99

400mm L f/2.8 (http://www.canon.co.uk/For_Home/Product_Finder/Cameras/EF_Lenses/Fixed_Focal_Length/EF_400mm_f28LIS_USM/index.asp) is now £9239.99

17-40 L f/4.0 (http://www.canon.co.uk/For_Home/Product_Finder/Cameras/EF_Lenses/Zoom_Lenses/EF_17-40mm_f-4L_USM/index.asp) is now £889.99

70-200 L IS f/4.0 (http://www.canon.co.uk/For_Home/Product_Finder/Cameras/EF_Lenses/Image_Stabilization_Lenses/EF_70-200mm_f4L_IS_USM/index.asp) is now £1369.99

70-200 L IS f/2.8 (http://www.canon.co.uk/For_Home/Product_Finder/Cameras/EF_Lenses/Image_Stabilization_Lenses/EF70_200mm_f2.8L_IS_USM/index.asp) is now £2239.99

Camerapricebuster hasnt shown any changes, but if the retailers/distributors follow these price increases, then we are all in for some hard cash outlays!

We will have to wait and see...though this could be a very bad thing for everyone who is an SLR aficionado, or a pro using their own equipment.

James.

kidfiji
27th of July 2009 (Mon), 05:45
Now's a good time to sell some gear too. :lol:

jamesb84
27th of July 2009 (Mon), 05:58
Now's a good time to sell some gear too. :lol:

Agreed...which is exactly what I'm doing! The secondhand market is where i'm heading...I own a beautiful 1D mkII with less than 6000 shutter actuations, and it cost me £600. Sure it might look a little beaten up, and it has the usual rub marks but it works, and who cares if it looks a little beaten up...plus it cost me an awful lot LESS than a new 1D mkIII

James.

airfrogusmc
27th of July 2009 (Mon), 09:07
Wow http://www.canon.co.uk/For_Home/Product_Finder/Cameras/EF_Lenses/Fixed_Focal_Length/EF_200mm_f-2_L_IS_USM/index.asp

jamesb84
27th of July 2009 (Mon), 09:52
Exactly...be afraid people...

adsayer
27th of July 2009 (Mon), 10:14
holy crap... I'll try and take to comfort in that SRP's are super duper inflated anyway but for comparison do we know what the previous SRP were? Google Cached?

jamesb84
27th of July 2009 (Mon), 10:18
holy crap... I'll try and take to comfort in that SRP's are super duper inflated anyway but for comparison do we know what the previous SRP were? Google Cached?

Er...not sure on that! But the 400mm was (from memory) £6729.99.

I've been looking at that page and drooling for about the last 3 months, so the price is etched in my mind!

That is a BIG increase. The worry is, that the retail prices (camera price buster) were fairly similar to the SRP's on the Canon site. Certainly less inflated than historically.

adsayer
27th of July 2009 (Mon), 10:22
that's a 27% jump :eek: :eek: :eek:

similar to the jump at the start of the year, aww man this sucks :mad:
any ideas what's causing it? exchange rate?

DarthSparky
27th of July 2009 (Mon), 10:34
They've used that excuse already, and the exchange rate has actually got marginally better recently....

heladepela
27th of July 2009 (Mon), 10:37
Hmm, interesting. I can't find the 24-105mm f4 IS (unless I'm blind...)

http://www.canon.co.uk/For_Home/Product_Finder/Cameras/EF_Lenses/Zoom_Lenses/index.asp

And why do they only show the NON-IS versions of the 70-200mm ? More for the rumour mill......

adsayer
27th of July 2009 (Mon), 10:38
Hmm, interesting. I can't find the 24-105mm f4 IS (unless I'm blind...)

http://www.canon.co.uk/For_Home/Product_Finder/Cameras/EF_Lenses/Zoom_Lenses/index.asp

And why do they only show the NON-IS versions of the 70-200mm ? More for the rumour mill......

because they go in the 'IS' section...


http://www.canon.co.uk/For_Home/Product_Finder/Cameras/EF_Lenses/Image_Stabilization_Lenses/index.asp

Immaculens
27th of July 2009 (Mon), 10:40
We're in a global recession, Canon must think we 'need' that stuff like bread and butter....

and of course for some - those items are their bread and butter...

heladepela
27th of July 2009 (Mon), 10:51
because they go in the 'IS' section...

Found that section a little after I posted my "complaint". Still strange that the EF-S 17-55mm f2.8 IS is not in the IS section. Same for the 100-400mm f4.5-5.6 IS. Oh well..

jamesb84
27th of July 2009 (Mon), 11:13
We're in a global recession, Canon must think we 'need' that stuff like bread and butter....

and of course for some - those items are their bread and butter...

Perhaps this all a plan from Canon to "lead us not into temptation".

Of course, those of us who rely on using Canon for our livelihoods may be more tempted to jack it all in. Unfortunately, Mr Canon wants to retain the same profit when less people are buying, therefore hikes the prices to keep up the same income!

Damn you capitalism!

brandon9585
27th of July 2009 (Mon), 11:31
Not just the UK. Canon's RRP prices on the US site are way higher than what stores have right now too.

Tom W
27th of July 2009 (Mon), 11:57
We're in a global recession,......

For some reason, I keep thinking of the Weimar Republic, circa 1923....

http://upload.wikimedia.org/wikipedia/commons/thumb/6/60/Billionmarks.jpg/800px-Billionmarks.jpg

Colin Morey
27th of July 2009 (Mon), 13:18
B

70-200 L IS f/2.8 (http://www.canon.co.uk/For_Home/Product_Finder/Cameras/EF_Lenses/Image_Stabilization_Lenses/EF70_200mm_f2.8L_IS_USM/index.asp) is now £2239.99



Ouch, this doesn't bode well for the initial costs of a new body come Christmas...:(

J_TULLAR
27th of July 2009 (Mon), 13:38
I noticed the US prices went up as well :( ... I wanted to pick up a 24-70L damn you canon.

District_History_Fan
29th of July 2009 (Wed), 18:33
With the economy in a shambles, I'm thankful for the lenses I currently have. I'm going to shoot with them and love them dearly. ;)

HMetal
29th of July 2009 (Wed), 19:05
Glad I bought my L glass years ago. The only one I'm trying to pick up cheaper now is the nifty fifty f/1.4. It's still pricey for a small prime IMHO.

GCGuy
30th of July 2009 (Thu), 15:35
Is it just me, or did the 40D disappear from the body lineup? Kind of nice for me if I want to sell a lens or two, the pricing on the 24-105 now is $400 more than I paid for mine new a year and a half ago.

jamesb84
31st of July 2009 (Fri), 09:10
Is it just me, or did the 40D disappear from the body lineup? Kind of nice for me if I want to sell a lens or two, the pricing on the 24-105 now is $400 more than I paid for mine new a year and a half ago.

That's what i'd hoped actually, but no-one wants a 300mm at the moment! Guess theres a point where people cant/dont want to spend above! :(

sebr
31st of July 2009 (Fri), 17:53
This is crazy! The first increase earlier this year was already steep. How sure are you this will happen? I am just wondering because I was expecing some more stir in the lens forum, but I have not seen anything.
I am planning to get a 135L towards the end of the year but I may need to rethink my timing.

zaathrus
1st of August 2009 (Sat), 05:18
Hmmm. Soon to be costing [dr evil]one trillion dollars[dr evil] for one lens.

I may just have to bite the bullet myself.

Why is my wallet now crying and shivering in the corner?

Madweasel
2nd of August 2009 (Sun), 06:48
Not just the UK. Canon's RRP prices on the US site are way higher than what stores have right now too.
This has always been the case - the SRPs are way above what is charged.

adsayer
2nd of August 2009 (Sun), 07:52
I think the concern will be that if Canon bump up their SRP on the lenses then the liklihood that their wholesale cost will be increasing too - thus we get shafted

nightcat
2nd of August 2009 (Sun), 08:23
How can they actually have the audacity to raise their prices twice in the same recession? So much for caring about your customers! This could end up working against them as they may just drive everyone to buy used rather than new.

Madweasel
2nd of August 2009 (Sun), 12:19
This is not a second increase - the SRPs were at this level months ago.

jamesb84
2nd of August 2009 (Sun), 14:03
This is not a second increase - the SRPs were at this level months ago.

No, they werent. I've been looking at the 400mm lens for months, and the SRP was around £6000 as opposed to the £9000 that's there now. And yes, the concern is that wholesale prices will go up along with the increased SRP...I guess we'll have to wait and see.

tdodd
2nd of August 2009 (Sun), 16:24
I have no interest in overinflated SRPs. The only price that matters to me is the market price. It is quite useful to be able to refer back to price histories like those maintained by www.camerapricebuster.co.uk. e.g.

http://www.camerapricebuster.co.uk/graphs/Canon_EF_400mm_f2.8L_IS_USM_graph.png

As a UK citizen I do also scan prices from Hong Kong to see if there is a deal to be had. As things stand at the moment, I ain't buying. Knowing that a lens was available for £xxxx a few months ago is a massive disincentive to pay 1.5X £xxxx today. That's not how I shop. With four bodies, nine lenses and two flash guns already, I can afford to wait for prices to right themselves. If they don't, no big deal. I'm in no hurry.

Madweasel
2nd of August 2009 (Sun), 16:39
No, they werent. I've been looking at the 400mm lens for months, and the SRP was around £6000 as opposed to the £9000 that's there now. And yes, the concern is that wholesale prices will go up along with the increased SRP...I guess we'll have to wait and see.
The prices quoted in the original post are those from Canon's March 2009 price list. As we are now in August 2009 I believe it is true to say they have been at that level "for months".

jamesb84
4th of August 2009 (Tue), 03:19
The prices quoted in the original post are those from Canon's March 2009 price list. As we are now in August 2009 I believe it is true to say they have been at that level "for months".

I'm not aware of the 400mm f/2.8 ever being at £9239.00 not least for the fact that I have been looking at buying that lens new for a good few months, and in selling my secondhand lenses, I usually refer to the SRP to determine a decent price for my equipment.

I dont recall ever seeing the 400 that high.

Madweasel
4th of August 2009 (Tue), 15:37
In that case your use of the SRP is in error. You are right that the lenses are never sold at those prices, but I am right that the SRPs are unchanged since March.

jamesb84
5th of August 2009 (Wed), 09:23
In that case your use of the SRP is in error. You are right that the lenses are never sold at those prices, but I am right that the SRPs are unchanged since March.

OK, fine. You believe what you see...i'll believe what I see.

jiggling_john
19th of August 2009 (Wed), 03:40
What amazes me is people thinking canon have done this in some attempt to screw people for all they have. I doubt that any company that wants to stay in business would have a marketing strategy along the lines of "I know, why don't we DOUBLE our prices! We'll be sure to make DOUBLE the money!" and then everyone else going "Yeahhh... Why didn't anyone think of that before?!"

Seriously, their prices are set way up front based on economic projections. What happened this year? Oh yeah, the whole world of economics rapidly downloaded some brownware and everything rapidly went to pot. So we're left with way high prices.

The upshot, wait a year or so and gear will return to a sensible price, and people in america, stop complaining as you're now only paying what the uk used to :-p

jwkramer
19th of August 2009 (Wed), 07:24
400mm L f/2.8 (http://www.canon.co.uk/For_Home/Product_Finder/Cameras/EF_Lenses/Fixed_Focal_Length/EF_400mm_f28LIS_USM/index.asp) is now £9239.99

That;s GOT to be a mistake... that's over $15k. B&H is selling tha lens right now for under $7k. I can't believe they are going to DOUBLE the price. Canon's USA site lists the lens for $7999.

If that's true, grab 'em quick guys!!!

-Jim

Madweasel
19th of August 2009 (Wed), 12:41
It's the Suggested Retail Price, which no dealer ever uses. Plus prices in UK are substantially higher than in US, so you can't compare them that way. There has only been one price increase and it's already in place. These SRPs are published in Canon's price list dated March 2009.

Karl Johnston
20th of August 2009 (Thu), 22:43
Sweet! My equipment is profiting me now ! :D..incredible ! I don't have to worry about depreciation value and the amount of cash I'll save may pay for repairs for this year..