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View Full Version : I hate to do this... A what-to-charge-thread


BCDH
21st of August 2009 (Fri), 01:49
Well, after about an hour of searching and a dozen keywords, I'm out of ideas, and still haven't come up with a thread asking a similar question.

I recently became aware that a mountain bike clothing company (www.jettmtb.com) saw one of my photos (of a sponsored rider) and is looking to contact me. I'm assuming they're looking to purchase at least that one photo, or *crossing my fingers* want to hire me for a shoot of their gear. I'm completely new to the business side of photography, so here are my questions:

In case they want to use my photo on their website or in their ads, what is a ballpark range to charge? I'm assuming photos for commercial type things generally are "worth" more than shots for individuals. They're certainly not a HUGE company, and are local, but they are a company nonetheless, so I don't want to under-quote them, nor do I want to scare them away.

I'm also looking for ballpark figures for a photoshoot, if that becomes a possibility. I was thinking about a flat rate for the shoot, then charge for individual photos. Perhaps that's too complicated and it's easier to come up with a one-time fee?

I appreciate the help!

ssim
21st of August 2009 (Fri), 06:21
Have you researched your local competition to see what they are charging for shooting rates. A good place to start.

Photo use rates can vary and as you stated if they want to use it in an ad it changes the complexity of it. There are many resources available and the following links have been fairly popular amongst those that are looking for guidance.

2010 Photographers Market (http://www.amazon.com/Photographers-Market-Editors-Writers-Digest/dp/1582975841/ref=sr_1_1?ie=UTF8&s=books&qid=1250849595&sr=8-1)

ASMP Professional Business Practices in Photography (http://www.amazon.com/ASMP-Professional-Business-Practices-Photography/dp/1581154976/ref=sr_1_3?ie=UTF8&s=books&qid=1250849595&sr=8-3)

Photography Pricing: Complete Guide to Assignment and Stock Pricing (http://www.amazon.com/Pricing-Photography-Complete-Assignment-Prices/dp/1581152078/ref=sr_1_4?ie=UTF8&s=books&qid=1250849595&sr=8-4)

I did a simple search on Photographers Marketplace at Amazon.com and you will get plenty of reasonably priced resources.