Issues with allowing digital downloads for young clients

[silver516]

If I am uploading sorority/college related events on Smugmug, how do you think allowing digital downloads will affect print sales? Social networking will obviously play a large role here. If allowing digital downloads could be beneficial for me, how should I price the downloads comparatively to the prices of my prints? Is it possible that I should focus more on digital downloads than prints considering the target audience? Are the kids still buying prints these days? This is an 18-24 year old crowd I'm dealing with here...mainly upper class sorority girls. I'm just exploring different pricing strategies, not even sure where to start with the prints, but now that we know the demographic, could anyone help me out?
Thanks!

[aroundlsu]

I price mine same as 8x10s $20. I sell a lot of digitals. I am going to add a package that includes a 5x7 and a digital and see how that goes on my next gig.

[Ham1]

If I am uploading sorority/college related events on Smugmug, how do you think allowing digital downloads will affect print sales? Social networking will obviously play a large role here. If allowing digital downloads could be beneficial for me, how should I price the downloads comparatively to the prices of my prints? Is it possible that I should focus more on digital downloads than prints considering the target audience? Are the kids still buying prints these days? This is an 18-24 year old crowd I'm dealing with here...mainly upper class sorority girls. I'm just exploring different pricing strategies, not even sure where to start with the prints, but now that we know the demographic, could anyone help me out?
Thanks!

That age group very rarely buys prints period. Not that they want everything free, but why do they want a hard copy when they have facebook, myspace and twitter etc.

We highly recommend that you are upfront with this age group and boldly tell them on your site that you have priced your digital files for personal use license and then they can use them on all their sites.

You can choose to sell 1 mpx, 4 mpx or your Original File.

Here is more info: http://www.smugmug.com/help/sell-digital-downloads

[silver516]

Setting the download and 8x10 as the same seems like it would be a good strategy.. has anyone else had similar luck?

[silver516]

Also... how about maybe offering a master CD? For the sorority to buy as whole? If I charged say $100 for a master copy, will this kill all download sales? Or perhaps compensate more than what downloads could bring me?

[aroundlsu]

Keep it simple. Too many options will actually decrease sales as people won't be able to decide what they want. I don't see a sorority being organized enough to pay $100 for a CD of everything. However, individuals paying $20 one at a time is easy and works for me.