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View Full Version : Here's The Scenereo - What Would You Do?


710 Studio
30th of March 2010 (Tue), 11:13
I was hired to photograph children for a preschool class. Excited for the opportunity, I took the gig.

The correspondence leading up to the shoot should have raised some flags. The class coordinator wanted 4 poses, per child (the typical school photog in this area does one pose for grade-school children), 2 different backgrounds (the hired photog for K-6 children only shoots a white background), and wanted me to waive any sitting fees that I usually charge for portraiture and to put together specially priced packages, much lower than my typical studio prices. Since this preschool class consists of lower-income families, I figured I could put together some sort of special pricing.

While discussing backgrounds, I recommended solid-colored backgrounds, as scenics may be too busy and distracting. However, the coordinators voted on the 2 backgrounds - both scenics.

The coordinator told me that all of my trouble would be well worth it, as parents typically go crazy over purchasing these photos.

Well... got the call, today, that the orders were in. Only 7 parents purchased prints - making my "well worth the trouble" only $35 (they all purchased the smallest package). The reason why only 7 parents ordered? Because the rest of the parents found the scenic backgrounds to be, "too busy and distracting". Sound familiar?

Total cost to comply with their wishes (not including what I WOULD have got for sitting fees and my normally priced prints): $170. Total profit: around $20.

How would you handle this? Would you just swallow your pride and fill the orders and move on? Would you bill the school for the losses you sustained because of their requests, promising it would be "worth your while"?

This is the first time I've been screwed by a client in my 5 years of portraiture, so any words of wisdom will be appreciated. So far, the wisdom I've gained is "live and learn". But, if there is something better, I'd love to hear it.

JoYork
30th of March 2010 (Tue), 19:02
I think all you can do is learn the lesson, to be honest. You agreed with the school (against your better judgement) to use the scenic backgrounds. You should have stuck to your guns - after all, they're wanting your knowledge and expertise. You also agreed to waive the sitting fees.

I'm sorry but I can't add anything other than live and learn. :(

710 Studio
30th of March 2010 (Tue), 19:16
I think all you can do is learn the lesson, to be honest. You agreed with the school (against your better judgement) to use the scenic backgrounds. You should have stuck to your guns - after all, they're wanting your knowledge and expertise. You also agreed to waive the sitting fees.

I'm sorry but I can't add anything other than live and learn. :(
And I think "live and learn" just may be the lesson. The whole ordeal started with a teacher who knew the right things to say to tug at the ol' heartstrings - low-income families that cannot afford the typical school photographer, so it would be in your best interest to come up with packages that are low-cost... the total of everything the families will buy will definitely make it worth your while. Once I agreed to the job, I suggested some backgrounds, but they demanded a list of backgrounds from which they would vote on. Who "they" consists of, I don't know. Because, "they" voted on the scenic backgrounds, only to find out that most of the parents sided with me - that the backgrounds are too distracting.

Lesson learned - do NOT compromise your business standards for a sob story, because regardless of how hard you work to make these people happy, it just can't be done.

Lived. Learned!

WAD
31st of March 2010 (Wed), 13:49
Wow... That sucks man. Thanks for passing on the story for others to learn from too.

suecassidy
31st of March 2010 (Wed), 14:08
They may say that they didn't buy because of the "too busy" backgrounds, but I wouldn't necessarily believe that. For low income families, pics might really be a luxury and they all have digital cameras or camera phones anyway, and think that might be good enough. Those 7 families who bought minimum packages are probably scanning them as we speak....no good deed goes unpunished. Perhaps you will just have to consider this your "charitable act" for the year and politely decline the daycare's next invitation. Bringing the issue up will not get you more orders, it will just cause some bad blood and they will bad mouth you. Great lesson for others to learn though. Kind of reminds me of shooting low budget weddings when I was starting out, long ago. Did two of those and said, NEVER, NEVER, NEVER again, but fortunately, it gave me enough street cred to bump up my game to book the profitable ones. Sorry this happened to you.

710 Studio
31st of March 2010 (Wed), 17:39
WAD - If anything, I hope that others can learn from my misstep. There were certainly red flags, but I chose to ignore them. Those red flags bit me where it hurts the most - in the bank account! So, if I can teach by this ordeal, at least something good came of it!

SUECASSIDY - I went to the school to pick up the orders, today. What really got me is the fact that even the teacher did not order a photo (her daughter is in the A.M. class). But, for those who DID order some photos, they will get what any of my clients get - really nice prints. Who knows, maybe if I can impress the handful with the quality of product they get from me, word of mouth will do its thing. I can honestly say that this is the first time I have ever LOST money on a shoot. But, from lessons learned, hopefully it will be the last time!

Felixor
1st of April 2010 (Thu), 12:17
I would have just not done the gig if they didn't want to follow my advice. After all you're the professional, not them.

710 Studio
1st of April 2010 (Thu), 17:58
I would have just not done the gig if they didn't want to follow my advice. After all you're the professional, not them.
Yes and no. If you are static and inflexible in all aspects of your business, you will fail, miserably. You have to listen to your customer, just as your customer should trust your judgment. I advised the client that the backgrounds they wanted would be a poor choice, but they insisted that it was, indeed, what they wanted. So, I produced what they wanted - just to have them more or less tell me that I was right, all along. In this case, I listened to my client and lost money in the deal. However, I can honestly say that this is the first time I have EVER lost money by listening to my clients' wishes. If I was inflexible, I would lose far more than what I would gain.

Andrushka
1st of April 2010 (Thu), 18:46
sorry for the sucky situation ... good lesson for the rest of us!

710 Studio
1st of April 2010 (Thu), 19:38
sorry for the sucky situation ... good lesson for the rest of us!
I guess every business owner runs into a bad situation every now and then. I've only been in business for 2 years. I guess going two years without losing money on an assignment is decent. In that amount of time, my brother has owned 2 business, both now bankrupt. So, bad situation, but a good lesson for all (especially me!!!). A lesson, also, that as bad as this situation is, I guess it could be a lot worse.