Approve the Cookies
This website uses cookies to improve your user experience. By using this site, you agree to our use of cookies. Read More.
OK
Index  •   • New posts  •   • RTAT  •   • 'Best of'  •   • Gallery  •   • Gear  •   • Reviews
New posts  •   • RTAT  •   • 'Best of'  •   • Gallery  •   • Gear  •   • Reviews
Register to forums    Log in

 
FORUMS Canon Cameras, Lenses & Accessories Canon Accessories
Thread started 02 May 2012 (Wednesday) 07:22
Prev/next
sponsored links
(this ad will go away when you log in as registered member)

Benro & Induro: Fact or Fiction?

 
Mark-B
Goldmember
Mark-B's Avatar
2,243 posts
Joined Jul 2007
Louisiana
May 02, 2012 07:22 |  #1

I own a Benro tripod and I have been shopping for Induro tripods. While researching Induro, I found many posts on different forums stating that Induro products are manufactured by Benro and just branded with a different name.

When trying to find lower prices on Ebay, I noticed that Benro tripods are available from Chinese sellers at heavily discounted prices and Induro tripods are not.

MAC Group it the US distributor of Benro, Induro, and other popular brands of photography gear. I contacted them through their Twitter account and asked about the availability of Benro vs. Induro on EBay.

I was told that Benro & Induro are separate companies, Benro does not manufacture Induro, and the only thing they have in common is that they are distributed by the MAC Group.

Can anyone point me to some factual information showing that Benro and Induro products are manufactured by the same company?


Mark-B
msbphoto.comexternal link

LOG IN TO REPLY
sponsored links
(this ad will go away when you log in as registered member)
peter_n
Goldmember
peter_n's Avatar
2,316 posts
Joined Apr 2010
Boston, MA
May 02, 2012 18:51 |  #2

Good question. Benro is just a brand name but they were made by a company called Yilee. We loosely say that Induros are made by Benro but really they're both just brands made by a manufacturing company with a different name. Benro came first so maybe that's how the loose language got started.

Benro tripods were originally manufactured by a company called Yicheng Hardware, that company changed it's name to Yilee Precision Machinery in 2003. Here's the source for that info: About Benroexternal link. The company was renamed yet again in 2007 to Zhongshan Benro Precision Industrial.

A quick Google using the search string induro manufacturing plant? produced this text content from an Induro document:

"Induro is manufactured in a new, state-of-the-art facility by Yilee, Zhuhai, China. Yilee developed and pioneered their own brand under the Benro name, which has become the #1 best selling professional tripod in Asian markets. They have been awarded with the Best Brand, Highest Quality, Best Reputation and Photographer’s Choice Awards 2005 in China." Here's the link to the full documentexternal link.

The Benro and Induro brands may be incorporated and so therefore are separate companies. I think Induro emerged around 2006 and so it's also entirely possible that the two tripod brands are manufactured in different factories. The About Benro link above shows a new factory built in 2006 in Zhongshan City and Yilee changed their name a year later to reflect their location and dominant brand name.

I guess it's murky, but here's one post that shows a connection in 2006external link and here's anotherexternal link. Six years later maybe there's less of a connection but it wouldn't surprise me that the two brands are still manufactured by companies and/or factories that are related to each other. I think what you're hearing is tricky marketing-speak, Induro has the brand markup but really there's precious little difference apart from the design. Product differentiation maybe? ;)


~Peter

LOG IN TO REPLY
irukandji112
Member
irukandji112's Avatar
83 posts
Joined Dec 2010
Gainesville, FL
May 02, 2012 19:00 |  #3

Induro is manufactured in China (http://www.luminous-landscape.com ...cessories/indiro413​.shtmlexternal link), I have a feeling probably by Benro, but I have no proof.
I have the AT313 and really like the tripod. It is affordable, sturdy, yes a little heavy for some but it doesn't bother me. The only complaint I have toward the tripod is a it doesn't come with the short column (which is completely subjective) though I purchased one anyways.

Best of luck


7D | BG-E7| 10-22 | nifty | 70-200 2.8L IS II | 2xIII | Induro AT313 | Induro BHL3 | Timbuk2 Snoop external link

LOG IN TO REPLY
Mark-B
THREAD ­ STARTER
Goldmember
Mark-B's Avatar
2,243 posts
Joined Jul 2007
Louisiana
May 02, 2012 19:15 |  #4

Great information, Peter. Thanks.


Mark-B
msbphoto.comexternal link

LOG IN TO REPLY
silvrg35
Member
190 posts
Joined Feb 2011
Chicago, IL
May 02, 2012 20:58 |  #5

I have lost a Benro ballhead knob and MAC Group sent me an Induro knob that is identical.




LOG IN TO REPLY
Mark-B
THREAD ­ STARTER
Goldmember
Mark-B's Avatar
2,243 posts
Joined Jul 2007
Louisiana
May 02, 2012 22:08 |  #6

silvrg35 wrote in post #14369907external link
I have lost a Benro ballhead knob and MAC Group sent me an Induro knob that is identical.

Was it an older ball head? I saw this post on Goolge+ where the person got ball heads with no brand name on them, but they came in an Induro box. These ball heads look exactly like my Benro ball head, but they do not look like the current generation of Induro ball heads.

https://plus.google.co​m ...6765112/posts/gyVPd​74N9Swexternal link


Mark-B
msbphoto.comexternal link

LOG IN TO REPLY
silvrg35
Member
190 posts
Joined Feb 2011
Chicago, IL
May 03, 2012 01:10 |  #7

Mark-B wrote in post #14370283external link
Was it an older ball head? I saw this post on Goolge+ where the person got ball heads with no brand name on them, but they came in an Induro box. These ball heads look exactly like my Benro ball head, but they do not look like the current generation of Induro ball heads.

https://plus.google.co​m ...6765112/posts/gyVPd​74N9Swexternal link

Not sure if it is the current ballhead, but it's the Benro B1.

http://www.bhphotovide​o.com ...uble_Action_Ballhea​d.htmlexternal link




LOG IN TO REPLY
MajesticMomentsPhoto
Senior Member
MajesticMomentsPhoto's Avatar
Joined Jun 2007
Northern NJ
May 24, 2012 03:57 |  #8

They are made by the same plant in China. The parts are identical, for example my Induro ct414 uses a benro ecl4 short column which is identical and same part number as the induro.

Induro is the brand marketed in the us, benro overseas.


:cool:Lots of Bodies & Glass....:cool:

LOG IN TO REPLY
Mark-B
THREAD ­ STARTER
Goldmember
Mark-B's Avatar
2,243 posts
Joined Jul 2007
Louisiana
May 24, 2012 08:32 |  #9

MajesticMomentsPhoto wrote in post #14477367external link
They are made by the same plant in China. The parts are identical, for example my Induro ct414 uses a benro ecl4 short column whichis identical and same part number as the induro.

Induro is the brand marketed in the us, benro overseas.

Yes, I followed the articles linked by Peter and saw this was the case. I also bought an Induro with the optional short center column. The Induro has the identical "Made in China" sticker on the leg as my Benro, and the short center column is identical to my Benro.

The spider, center column lock, and leg locks are different (improved?). There is foam on all three legs instead of just one.

Last word from the MAC Group was "Induro gear is designed and engineered in the US. Worldwide distribution by MAC Group". During all the messages we exchanged on Twitter, they never would come out and say that the tripods were manufactured in China. They definitely want to give the impression that these are US products.

I also bought one of the Induro BHL low profile ball heads. This seems to be an excellent product so far. It is styled similarly to the RRS BH-55 and there are no comparable head manufactured under the Benro brand.


Mark-B
msbphoto.comexternal link

LOG IN TO REPLY
Wilt
Wilt is an old fart who has extensive experience with many brands and many formats of cameras, and extensive lighting knowledge of both studio lighting and speedlights
Wilt's Avatar
35,902 posts
Gallery: 1 photo
Joined Aug 2005
Belmont, CA
May 24, 2012 10:04 |  #10

It is quite common that a company makes products for a second company, where the products are specified by that second company and marketed by that second company under their brand name. Meanwhile the first company specifies and markets goods under their own brand name as well. Some notable examples:

  • Kenwood appliances made to Sears specifications by the Maytag company
  • Caltar lenses made for Calumet by the Rodenstock company and by the Schneider company

So for Benro and Induro to both be made by the same manufacturer, with largely the same parts, with two different brand names is not at all unprecedented.

You need to give me OK to edit your image and repost!
Canon dSLR system, Olympus OM 35mm system, Bronica ETRSi 645 system, Horseman LS 4x5 system, Metz flashes, Dynalite studio lighting, and too many accessories to mention
Keep POTN alive and well with member support http://photography-on-the.net/forum/donate.p​hp

LOG IN TO REPLY
sponsored links
(this ad will go away when you log in as registered member)

7,753 views & 0 likes for this thread
Benro & Induro: Fact or Fiction?
FORUMS Canon Cameras, Lenses & Accessories Canon Accessories


Not a member yet? Click here to register to the forums.
Registered members get all the features: search, following threads, own gear list and ratings, likes, more forums, private messaging, thread follow, notifications, own gallery, settings, view hosted photos, own reviews and more...


AAA

Send feedback to staff    •   Jump to forum...    •   Rules    •   Index    •   New posts    •   RTAT    •   'Best of'    •   Gallery    •   Gear    •   Reviews    •   Polls

COOKIES DISCLAIMER: This website uses cookies to improve your user experience. By using this site, you agree to our use of cookies. Privacy policy and cookie usage info.

POWERED BY AMASS 1.4version 1.4
made in Finland
by Pekka Saarinen
for photography-on-the.net
Spent 0.00123 for 6 database queries.
PAGE COMPLETED IN 0.02s
Latest registered member is rubensmarco
768 guests, 504 members online
Simultaneous users record so far is 6106, that happened on Jun 09, 2016