brett201 wrote in post #14384715
Is there a reason, one I am possibly not seeing, for NOT creating a code to direct prospects to a home page?
If you direct them to a landing page, you can use the analytics to have a better idea how well the QR codes are working. If you advertise anywhere you should have a separate page for each advertisement. That way you can guage what works, and what doesn't.
You'll see this in different magazines and tv advertisements at times. "Go to www.widget.com/tvoffer" or "Go to www.widget.com/magazine".
It really depends on what you want to do. If you want to get stats of how well it's working, create a landing page. If you want to jsut get people to your website and don't care about stats, then just push them to your main page.
OH, ONE BIG THING TO REMEMBER!!! These people are most likely coming from phones. How well does your website render on a phone? Think that through. Does your website require flash? Whoops, there goes the iPhone market. Does your website have a set height and width? Whoops, Blackberry's don't handle that very well.
And to toot my own horn a bit, I had the idea of putting together a site that would create QR codes for you and allow you to change where they point to whenever you wanted. Also, it would track how many people used your QR code. Maybe I should go ahead with the website, but market it specifically to photographers... hmmm....