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Thread started 07 Jan 2013 (Monday) 13:57
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Canon's Powershot N is like a hardware Instagram

 
rick_reno
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Jan 07, 2013 13:57 |  #1

http://www.nbcnews.com ...dware-instagram-1B7852549external link
(photos at the URL)

Canon has announced a unique and slightly strange camera called the Powershot N, which forgoes almost every normal camera control. Instead, it has just a zoom, a bunch of filters, and the ability to connect to your smartphone or the Internet.

The idea was almost certainly borne out of the fact that point-and-shoot cameras are being replaced at a prodigious rate by smartphones. People want simple operation and portability, but also connectivity. And the N takes what people like about smartphone cameras and expands it — although it is still a point-and-shoot at heart.

Operation is simple: There are only three buttons (power, image playback, and one to connect over WiFi), while zoom and shutter release are integrated into the lens. The tilting touchscreen lets you compose shots from many angles, and you can take a picture by nudging either the bottom or top of the lens ring.

With an 8x zoom and ordinary 2/3-inch sensor, the N has shooting capabilities beyond those of a smartphone's, and about on par with a point-and-shoot. But the picture-taking process is streamlined and takes its cues from Instagram and other apps.

Users can choose between normal and creative mode. In creative mode, when you take a picture, the N does all kinds of work in the backend, bracketing exposures, applying filters, even zooming and rotating the images to highlight faces. You can choose from a set of these and then upload the one you like best (or return to the original if none suits your fancy).

The Powershot N will be available in April for $300. That puts it in competition with some fairly capable high-end point-and-shoots, whose features it perhaps cannot match. But Canon clearly hopes that the interesting form factor and ease of connectivity will set it apart.




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Kiwikat
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Jan 07, 2013 18:04 |  #2

This is so uninteresting... -_-zZ

Not sure what Canon is thinking with this one. People don't want to carry around a small point and shoot-like thing. People want to carry their phones.


"Would you really want to be the Canon rep responsible for dealing with POTN?" -FlyingPhotog
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Osiriz
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Jan 07, 2013 18:21 |  #3

Kiwikat wrote in post #15458293external link
This is so uninteresting... -_-zZ

Not sure what Canon is thinking with this one. People don't want to carry around a small point and shoot-like thing. People want to carry their phones.

Agreed.

This is just Canon's desperate attempt to save what's left of their dying P&S market, just like Samsung tries to save it with their Android-based Galaxy camaera.. But mark my words, no matter what they do, the P&S market is going to die. The smartphones will take over completely.

But the death of the P&S makes me happy, because from now on, Canon (and the others) can focus more on the DSLR market, and mirrorless devolopment.

Its all good. :)




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Viva-photography
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Jan 07, 2013 22:35 |  #4

Working in a camera store has proved to me that there is actually a large market for this.
I think the marketing team on this nailed it to their target market.
To the professional photographer who's been in the game for a while, this camera seems ridiculous and gimmicky. To the newer generation, this camera is actually quite marketable.

Social media is a BIG deal to young people in the digital age. Nowadays if I have a photo taken of me, I am not surprised to have it show up on some social media platform within a few days. It's a feeling that is very unique to this generation of digital natives. And a camera designed to excel in this area?
I say its a great move in Canon's step for producing a mass-appeal-market camera. It's an excellent business step.

Also, being able to connect it to wifi/a smartphone?
ABSOLUTELY GENIUS for this market.


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Sirrith
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Jan 07, 2013 22:37 |  #5

It seems fun, I'd consider buying one just for kicks.


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vaflower
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Jan 07, 2013 22:40 |  #6

Most ordinary folks buy P&S. In their eyes, anyone with even the most basic Rebel is already a serious hobbyist.


Fuji XE-1, Zeiss ikon, Hasselblad; I love shooting film as a conceptual idea :)

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krb
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Jan 07, 2013 22:43 |  #7

Osiriz wrote in post #15458353external link
Its all good. :)

No, it isn't. DSLRs will be much more expensive because R&D costs will have to be covered by just those cameras rather than spreading the costs over the much larger Powershot market.


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nonick
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Jan 07, 2013 23:06 |  #8

$300 for this thing???


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Mark0159
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Jan 08, 2013 02:41 |  #9

Osiriz wrote in post #15458353external link
Agreed.

This is just Canon's desperate attempt to save what's left of their dying P&S market, just like Samsung tries to save it with their Android-based Galaxy camaera.. But mark my words, no matter what they do, the P&S market is going to die. The smartphones will take over completely.

But the death of the P&S makes me happy, because from now on, Canon (and the others) can focus more on the DSLR market, and mirrorless devolopment.

Its all good. :)

I think you will find that P&S will still be around in some form. it's hard to know what the future holds. There are limitations to a camera phone. How many phones have a zoom range on them? Even the most famous camera phone of all time doesn't have that. Your stuck with the focal length that comes with the phone. P&S will develop to what you see here. Canon is testing the waters and I am sure if they could make it look like instragram they would. But there may be plenty of people seeing this camera and thinking that it's perfect for them. Who knows.

More products are good for the market. We want camera to keep making cameras that we like. If they become small then the price of dslr will go up.


Mark
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Canon EOS 6D | Canon EF 24-105mm f/4L IS USM, EF 17-40mm f/4L USM, EF 50mm f/1.4 USM, EF 100mm f/2.8 Macro USM | Tamron SP 35mm F1.8 Di VC USD | Canon Speedlite 550EX -|- Film | Canon EOS 3 | Olympus OM2 | Zuiko 35mm f2

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FlyingPhotog
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Jan 08, 2013 02:47 |  #10

What's the latest stats on pics going to social media? About a billion a month?

Yeah, I'd try to catch a chunk of that action by any means necessary.

I agree with the comment above about this appealing to the "Instagram" crowd. dSLR users are getting more serious about quality (lots of hobbyists with 5D3s) so why wouldn't the "snapshot" crowd care as well? Give 'em nearly a cellphone interface, instant upload but still be able to do a proper 8x10 and I think it's a winner.


Jay
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"If you aren't getting extraordinary images from today's dSLRs, regardless of brand, it's not the camera!" - Bill Fortney, Nikon Corp.

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tkbslc
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Jan 08, 2013 03:00 |  #11

You know, fair point, but why'd they have to make it impossible to hold? I feel like you could still do a web-connected camera that has time-tested ergonomics. Why not a standard ELPH body with wifi and apps. Problem solved.


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Neilyb
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Jan 08, 2013 03:32 |  #12

Where is the flash?


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tkbslc
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Jan 08, 2013 03:34 |  #13

Neilyb wrote in post #15460143external link
Where is the flash?

It's got an LED light like a phone! :lol:

(seriously)


Taylor
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FlyingPhotog
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Jan 08, 2013 03:36 |  #14

If it's really instant on / shoot, then it's actually faster than my iPhone which needs to be unlocked, have the password entered, find the camera, hit the icon, tap to focus and then "click"


Jay
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Canon ­ Guy
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Jan 08, 2013 09:29 |  #15

If I'm going to be carrying around a second device for photography purposes, then it might as well be a "real" portable point and shoot like something from the xxxHS series or Sxxx series.


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Canon's Powershot N is like a hardware Instagram
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