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Thread started 24 Feb 2017 (Friday) 21:24
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Nikon plans to concentrate on medium and high-end DSLR and mirrorless cameras and lenses

 
DarthVader
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Feb 24, 2017 21:24 |  #1

Several Japanese news outlets published an article based on an interview with Nikon executives. Here are the key points from a Google translation (if you have a better translation, please post it in the comments section):


•The Nikon camera business is undergoing a major restructuring.
•This is a quote: "bringing in multiple mirrorless cameras at an early stage" - to me this means announcing multiple mirrorless cameras soon.
•Nikon is taking an aggressive approach to rebuild their camera business.
•Nikon has no plans for closing domestic or overseas manufacturing plants at the present time.
•In the future Nikon will concentrate their resources on medium and high-end DSLR cameras and lenses as well as mirrorless cameras.
•Nikon will have fewer models in the future.
•Nikon still wants to develop a high-end compact camera.

http://nikonrumors.com …-and-lenses.aspx/#respond (external link)


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Dlee13
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Feb 26, 2017 17:29 |  #2

The part I find interesting is that they will have fewer models in the future. Personally I feel they have way too many FF bodies and they are all so high spec they undercut each other which I'm sure hurts their sales. They'll probably start making a clear distinction between bodies like Canon does.


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Tom ­ Reichner
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Post edited over 1 year ago by Tom Reichner.
     
Feb 26, 2017 21:46 |  #3

.

DarthVader wrote in post #18284357 (external link)
Nikon will concentrate their resources on medium and high-end DSLR cameras and lenses as well as mirrorless cameras.

.
Well, of course they will!

There isn't a market of any other kinds of cameras anymore........at least not a mainstream market. .There is really nothing else for them to do. .Been that way for several years now.

.


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smythie
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Feb 27, 2017 02:25 |  #4

Dlee13 wrote in post #18286005 (external link)
The part I find interesting is that they will have fewer models in the future. Personally I feel they have way too many FF bodies and they are all so high spec they undercut each other which I'm sure hurts their sales. They'll probably start making a clear distinction between bodies like Canon does.

there are some clear differences though. The D610 is a bare bones D7100 type body with a FX sensor

The D750 adds pro level AF (arguably as good or better than that in the D4s)

The D810 is their resolution monster which happens to have near-pro level AF and build.

The D5 is their fast, quick response, high ISO, large body and toughest build camera compromising on resolution for its speed and sensitivity.


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iazybandit
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Post edited over 1 year ago by iazybandit. (2 edits in all)
     
Feb 28, 2017 09:51 |  #5

Dlee13 wrote in post #18286005 (external link)
The part I find interesting is that they will have fewer models in the future. Personally I feel they have way too many FF bodies and they are all so high spec they undercut each other which I'm sure hurts their sales. They'll probably start making a clear distinction between bodies like Canon does.

smythie wrote in post #18286370 (external link)
there are some clear differences though. The D610 is a bare bones D7100 type body with a FX sensor

The D750 adds pro level AF (arguably as good or better than that in the D4s)

The D810 is their resolution monster which happens to have near-pro level AF and build.

The D5 is their fast, quick response, high ISO, large body and toughest build camera compromising on resolution for its speed and sensitivity.

D610 = 6D
D750 = 5D Mark IV
D810 = 5Ds
D5 = 1D X Mark II

The amount is cameras is on par with how many Canon has which is all fine but the way I read it, is that they probably won't be releasing an "upgrade" after 6 months or so. Look at the Canon cameras especially the full frame. Its 4-5 years before they release a new one. With Nikon, you buy a new camera and within a few months, there is a new one. You just killed off your own camera just for a name change.

When I bought my D7000 at release...within a few months, the D7100 was out. My D7000 still had that brand new smell and theres a new "upgrade" already. This was one of the things that I didn't like about Nikon. It's a page out of Apple's marketing book.

Hopefully, what I think it means is better for Nikon. Offer different cameras but give them a longer lifespan.


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smythie
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Post edited over 1 year ago by smythie.
     
Mar 01, 2017 00:45 as a reply to  @ iazybandit's post |  #6

How old is the D810 now? Or the D610?

And there was a decent gap between the release of the D7000 and D7100 - September 2010 and Feb 2013


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iazybandit
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Post edited over 1 year ago by iazybandit.
     
Mar 01, 2017 08:04 |  #7

smythie wrote in post #18288513 (external link)
How old is the D810 now? Or the D610?

And there was a decent gap between the release of the D7000 and D7100 - September 2010 and Feb 2013

Maybe I'm thinking of the "upgraded" versions when they add an "s" to the model name. But maybe 6 months is a little exaggerated but they are definitely released fairly quick or at least to me.


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Post edited over 1 year ago by Wilt. (11 edits in all)
     
Mar 01, 2017 09:58 |  #8

1KIND wrote in post #18287759 (external link)
D610 = 6D
D750 = 5D Mark IV
D810 = 5Ds
D5 = 1D X Mark II

1KIND wrote in post #18288707 (external link)
Maybe I'm thinking of the "upgraded" versions when they add an "s" to the model name. But maybe 6 months is a little exaggerated but they are definitely released fairly quick or at least to me.

Perceptions we have are colored?!...close familiarity vs. passing familiarity...
Nikon

  • D600 = Sep 2012 to Oct 2013...13 months, D610 = Oct 2013 current ...>40 months
  • D700 = Jul 2008 to Jun 2014...47 months, D750 = Jun 2014... > 32 months
  • D800 = Sep 2012 to Jun 2014. 21 months, D810 = Jun 2014 ...>32 months
  • D3S = Oct 2009 to Jan 2012...28 months, D4 = Jan 2012 to Feb 2014 ...25 months, D4S = Feb 2014 to Jan 2016...23 months, D5 = Jan 2016 current...>13 months


Canon
  • 6d = Sept 2012 current...>53 months
  • 5DII = Sep 2008 to Mar 2012...42 months, 5DIII = Mar 2012 to Aug 2016...53 months, 5DIV = Aug 2016 current...>6 months
  • 5DS = Feb 2015 current ...>13 months
  • 1DsIII = Aug 2007 to Oct 2011...46 months, 1DX(I) = Oct 2011 to Feb 2016... 52 months, 1DX-II current ...>13 months



Nikon does have lots of other models, the quantity & frequency of which now frustrate my multidecades Nikon using associates due to confusion caused by all the churning.
  • D3n00 (Aug 2016, Jan 2014, Aug 2010, Jul 2009)
  • D5n00 (Nov 2016, Jan 2015, Oct 2013, Nov 2012, Apr 2011)
  • D7n00n (Mar 2015, Feb 2013, Sep 2010)
  • D5n0 (Jan 2015)
  • D3n0 (Jul 2009)


But so does Canon (although not quite as many), which we have overlooked in comparing range of models...
  • the Tn or two, of the year
  • the every-third year 60D-70D-80D
  • the 7D = Sep 2009 - Sep 2014...60 months, 7DII = Sep 2014 current ...>29 months

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Nikon plans to concentrate on medium and high-end DSLR and mirrorless cameras and lenses
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