I am a fan of Sigma lenses' rendering and would be all over this lens... if it came out. Which brings me to my point: what's with the hype? Where does it say that it IS coming out? Did I miss an official announcement? Or is it just a rumor flare-up? If I missed it, could someone post a reliable link please?

EDIT: I stand corrected. It IS coming.
http://www.sigma-photo.co.jp/english/ne​w/

Just noticing that the new Sigma has an inner focus design so the lens doesn't extend while zooming, as opposed to the 24-70 2.8 ii

fplstudio wrote in post #18289146
Just noticing that the new Sigma has an inner focus design so the lens doesn't extend while zooming, as opposed to the 24-70 2.8 ii

hmmmm that's very cool.

Phoenixkh wrote in post #18289148
hmmmm that's very cool.

Yes it is... we still don't have a date or price, right?

fplstudio wrote in post #18289146
Just noticing that the new Sigma has an inner focus design so the lens doesn't extend while zooming, as opposed to the 24-70 2.8 ii

the videos I have seen of it so far definitely show it extending - it is a short lens

OK... I guess we'll have to wait and see. I haven't heard a release date yet. B&H just says "coming soon" the last time I checked.

I sold my Nikkor 24-70G ED 2 years ago and went for primes in that range. But primes are bit inconvenient for certain events so I was thinking of getting another 24-70 and Sigma 24-70 A comes at a good time. However, I was expecting 24-70 1.8 (would be great for wedding events ) and not 2.8. From reading the interview of Sigma CEO, he stated that the company objective is to bring out different products to the market and they have machines to manufacture large aspherical element so I don't know why they did not go to f1.8 or even 2.0. Sigma 24-35 A f2.0 and 18-35 1.8 DC A were big hits. Unless it is exceptional sharp with creamy bokeh at wide open, I do not see how Sigma is going to compete with Tamron 24-70 2.8 which has excellent VC and great optics & good price. Does anyone else have the same or different view?

https://www.dpreview.c​om ...eptional-lens-performance

wallstreetoneil wrote in post #18289151
the videos I have seen of it so far definitely show it extending - it is a short lens

The official page here https://www.sigmaphoto​.com/24-70mm-f28-dg-os-hsm-a

reports IF design "this lens moves the inner focus groups without changing the lens' physical length"

fplstudio wrote in post #18289259
The official page here https://www.sigmaphoto​.com/24-70mm-f28-dg-os-hsm-a

reports IF design "this lens moves the inner focus groups without changing the lens' physical length"

It definitely extends. Look at Loks video from CP+ with the Sigma rep showing it extend as it zooms.

https://www.youtube.co​m/shared?ci=yQf1Z_i978​U

wallstreetoneil wrote in post #18289334
It definitely extends. Look at Loks video from CP+ with the Sigma rep showing it extend as it zooms.

https://www.youtube.co​m/shared?ci=yQf1Z_i978​U

Nice video, it definitely extends. That 14mm is so sexy

Erm, I can't play the video with sound right now at work so it may have been mentioned verbally but I'm not seeing any sign of a stabiliser on that 24-70.

The name on the side of the lens doesn't have 'OS' in it and there's no sign of an on/off switch for it on the side.

The 24-70 does have internal FOCUS, not zooming, so it will extend when zooming but not when focusing. This means petal hoods will work without the petals coming in and out of view.

-Joe

Vertigo1 wrote in post #18289574
Erm, I can't play the video with sound right now at work so it may have been mentioned verbally but I'm not seeing any sign of a stabiliser on that 24-70.

The name on the side of the lens doesn't have 'OS' in it and there's no sign of an on/off switch for it on the side.

Stabilisation confirmed by rep at about 1m in to vid.

what about the release date and price?!?! I'm in need of a 24-70 ASAP! lol

I had the Tamron 24-70 2.8 VC and I found the IQ & OS great!!! Almost the same like the 24-70 II but with VC.
Eventually I sold it as I couldn't get used to the backward zooming, this would be made like this for filmmakers.

The Sigma 24-70 OS Art has no price available yet, but It will definitely be expensive.
I'd rather keep my Canon 24-70 2.8L MKI, a standardzoom is just for casual (boring) maistream work, so not woth all that money
And if you shoot for customers, they don't notice a tad sharper anyway