SouthernHomePhotos wrote in post #18368860
***It's important to note that my pricing also is in regards to my type of work, Run & Gun. I don't do a lot of off camera lighting, I don't do a lot of extra work because my clients aren't looking for that.
They want good photos for a good price for minimum hassle.
You're totally right here. It's hard to admit sometimes that 90% of real estate photography actually should be run and gun. Generally speaking if you're spending more than an hour in a house and you're charging less than $200, you're doing it wrong. Of course, there's exceptions, very large houses, architecturally interesting houses, very expensive houses, etc. But, for all those examples you should also be charging more.
Most realtors would request a quicker turnaround over 100% perfect white balance in every photo. There's a bunch of other examples like that. They don't need perfect photos, they need good photos, as soon as possible.
Just yesterday I got an email from a large homebuilder that I work with. The on-site realtor wasn't getting much traffic coming in, he had taken iPhone photos and knew they weren't cutting it. When this is what you have to beat, it's not difficult (BTW, this was the best photo of his out of the bunch he had on MLS):
My photo of the same kitchen (it ain't perfect! but I think it's acceptable):
I did 5 houses for him yesterday at $125/house. They were all within 100 yards of each other. Total time on site was ~2.5 hours, plus another ~2 hours at home processing the photos. The tiring part was that 4 of them had the same floor plan, just the details changed. Sometimes I get Déjà vu when I have days like that...
$125/house is a bit low for general real estate photography, but I charge that to the two large homebuilders I work with for two reasons.
- The houses are unstaged and totally empty, you could not imagine how much quicker this makes taking photos.
- I almost always do more than one house in a neighborhood. Sometimes as many as 10 houses and they're all right next to each other.