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FORUMS Post Processing, Marketing & Presenting Photos The Business of Photography
Thread started 14 Jul 2015 (Tuesday) 19:32
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The uber of photography?

 
GESWhoPhoto
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Joined Sep 2017
St. Augustine, FL; USA
Sep 20, 2017 08:59 |  #31

Sounds super interesting!


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jefzor
Senior Member
Joined Jul 2013
Sep 28, 2017 14:13 |  #32

They should pivot to copywriting for big corporations, because they really are brilliant at explaining stuff.

banquetbear wrote in post #18399079 (external link)
...I can't help check back on these guys every few months to see how the "Uber of photography" are going. So they are on their (by my calculation) their third major "pivot" now. They started out as a print company: that could "deliver prints to your client faster and more efficiently than ever before!" Then they figured out that "print was dead", so they pivoted to creating a photographers marketplace. To quote from their blog:

"In the world of tech startups, “Fail Fast” means that if you decide to pivot, it’s best to do it quickly. It’s like ripping off a band-aid. And that’s exactly what we did. We dismantled our shop, shut down the app, reorganized our workforce, and began to build a completely different product within days."

Yep: they completely changed their business in a matter of days, because thats the best way to do it apparently. But then:

"Shortly after our marketplace launch, we realized that the photography industry is not an environment where a marketplace will easily sprout and blossom."

So they pivoted again. Because the money was fast running out, they had to shed staff, the CEO had to take over the blog! Oh the humanity.

And here is the new pivot:

http://blog.picr.com/p​icr-product-reveal-picr/ (external link)

And I'll be quite frank: its an interesting idea. I've long wanted to integrate the various services I use to run my business at the moment. So fundamentally this isn't a bad idea.

But I don't have the confidence in the ability of PICR to pull this off. They haven't exhibited sound financial and strategic judgement in the past. I think they will run out of money before they get past beta-testing. They haven't had a product since they started: this company has virtually had zero revenue for a couple of years. Any single one of the features they are offering is extraordinarily complex to do at scale. I'm still with Photoshelter to do my hosting even though they haven't adapted their platform as much as I would have liked recently: and I'm still with them because they are stable financially, and they are unlikely to go out of business. I can't imagine that PICR has built a stable hosting/proofing/distr​ibution platform AND a lead capturing CRM AND a booking system AND a project management system AND automated emails AND a full client portal in the time that they have had with the budget that they had. Any one of those things would take significant investment in order to get things done properly. But do them all? At the same time? There is a reason why these services aren't generally integrated at the moment. Its because most working photographers have very different needs and workflows, and can pick and choose what they need in the current marketplace that will do whatever specialised task they need it to do. Any integrated service will have to be inherently "generic": forcing customers to follow the integrated workflow rather than the other way around. That's a pretty big flaw.

So I fully expect to check back in six month time and they will either be still in beta, will have pivoted again, or will be out of business. And for the life of me I can't figure out which of the three is most likely.


www.jefpauwels.beexternal link

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banquetbear
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Joined Apr 2010
Wellington, New Zealand
Sep 30, 2017 19:46 |  #33

jefzor wrote in post #18462292 (external link)
They should pivot to copywriting for big corporations, because they really are brilliant at explaining stuff.

...dammit! You made me dive back in to read the latest few blog posts.

http://blog.picr.com ...2-features-youve-waiting/ (external link)

PICR wrote:
I’ll be honest, our Beta launch didn’t go as well as we planned.

DOH!

Even though we nearly doubled our monthly user goal in only 36 hours, Picr was still missing two major features: CRM and Lead Management.

BWA HA HA HA!

I barely know what to say at this point. These guys are unbelievable. When I suggested earlier that "I can't imagine that PICR has built a stable hosting/proofing/distr​ibution platform AND a lead capturing CRM AND a booking system AND a project management system AND automated emails AND a full client portal in the time that they have had with the budget that they had" it turns out that there was nothing wrong with my imagination, they had simply built and launched their beta without all of the features that they implied they were going to have.

So lets go back and read an earlier blog post, titled "Will Picr Meet Your Expectations?"

Picr is a Beta product.

We don’t want to assume that everyone is familiar with the implications of being a Beta user. One must treat Beta products differently from fully-launched products because, by definition, they are early stage products which are not ready for mass scaling.

A Beta product is in a validation phase, as central features are being developed and pest control is running around chasing bugs. Invariably, the experience will not be perfect; there will be kinks and missing features. As we have written before, using a Beta product is not for everyone.

Beta products are for early adopters, those individuals who are technology enthusiasts, the dreamers, and risk-takers, who are willing to gladly undergo inconveniences to experience and be a part of something new and revolutionary.

If you are an individual who is easily upset by product blemishes or functional mishaps, then you might have a difficult time with Picr Beta. Even though we are daily identifying ways to make Picr more intuitive, we’re sure you’ll run into unpolished situations.

So lets kinda lay out what happened here. Picr launched a beta version of the product. But it appears they weren't as clear as they should have been at launch that this was a beta launch. So they had to write a blog to explain to their customers what a beta product is. People who can tolerate a buggy product are characterized as early adopters, technology enthusiasts, dreamers and risk takers. People who cannot are characterized as "easily upset."

These guys are comedy gold.


www.bigmark.co.nzexternal link

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DreDaze
happy with myself for not saying anything stupid
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Joined Mar 2006
S.F. Bay Area
Sep 30, 2017 20:43 |  #34

it might just be me, but i find the description of their facebook group to be pretty strange:
https://www.facebook.c​om ...68797603150514/?ref​=br_rs (external link)


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The uber of photography?
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