Reworked...reorganized to elmination some of the rambling that some have mentioned.
My name is Jerrad Johnson, a local photographer serving Rapid City, SD, and the surrounding area. I opened Ideal Portraits in ’14. I’m happy with my work only when it has lasting value. That is what drives me, and that’s good news for you!
I consider my portrait style to be traditional; I’ve been told that my models appear “living.” And I take that as a compliment! You can learn a little about my personality from my portfolio. Similarly, your friends should see your personality in your portraits! You’re unique, and I encourage you to let that shine in your pictures!
You are my main subject; I want to show you in your best light. When we work together, I’ll focus on your posture, gaze, and your smile! Browse my galleries. Although I remove blemishes that you do not opt to keep, I try to keep your skin’s texture. I want you to appear real, not like a porcelain doll. For your photo session, choose outfits that best describe your personality, and choose props are important to you and show your likes or dislikes, your goals or achievements. Find poses you like and want to try. Or just tell me what personality you want to portray – playful, serious, happy, professional. I’ll help you achieve it.
If you have a suggestion or an idea, please share. This is your shoot more than it’s my shoot! Your pictures represent your life...they’ll go into your picture album to share with your children and grandchildren. Don't get too stressed about all of this though. If you come to me with nothing more specific than a desire for portraits, you'll get my creativity and quality work! This is what I do, and you can let me worry about the details.
Lose this, it adds no particular value, or it makes you sound like a beginner or equipment nerd:
I won’t forget about the other details. My picture edits are mild –
I’m also technically minded, and I use that to help create life-likeness in my pictures by understanding and using some of the best gear in the market.
But, I’m still learning.And I hope I’ll never stop learning! But,
Thank you! I'm in between two shoots right now, so I haven't been able to read through this, but I very much appreciate you doing this!