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FORUMS Post Processing, Marketing & Presenting Photos The Business of Photography 
Thread started 13 Mar 2018 (Tuesday) 16:01
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Headshot pricing for local organization question

 
shaunmcfd
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Mar 13, 2018 16:01 |  #1

I'll try to make this quick and hopefully make sense at the same time.

I am a REALTOR and my local association executive called me today and asked me if I wanted to set up for a day to take headshots for the members. My first thought was absolutely but then she told me last year the guy that did it charged $10 for 1 print (I'm assuming 5x7 or close) and the money was donated to the state organization they were raising money for. I told her there was no way he drove here and did all these headshots, printed a photo, and then donated the money he did charge leaving him with a loss. She said that he would up charge if they wanted an edited headshot sent through email for them to use. I'm trying to figure out how to make this work for everyone involved without taking a bath in losses as I am a REALTOR and serve on various committees. My first thought is to just say no and let them get someone else but then I wouldn't even have the chance to have someone pay for a headshot with me as they will just get it from him. I have a photography business and offer headshots and hate to think someone else would be coming in to do them so much cheaper but I also hate the fact that I won't be making anything near what I would if I did them outside of this event.

Anyone ever run into this type of situation? What's your opinion?


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PhotosGuy
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Mar 13, 2018 17:09 |  #2

shaunmcfd wrote in post #18584798 (external link)
My first thought was absolutely but then she told me last year the guy that did it charged $10 for 1 print (I'm assuming 5x7 or close) and the money was donated to the state organization they were raising money for.

That guy has now become a $10 photographer!
I don't know what to suggest for you because you sell real estate, but agree that you should be paid for your time. Except... you belong to the association & might get some payback in other ways, so maybe "free" would be profitable.
So maybe you can get some clues in this: Photography Rates


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Alveric
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Mar 13, 2018 18:26 |  #3

What a rip off. I'd say no. Let them find slave labour elsewhere.


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Dan ­ Marchant
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Mar 14, 2018 00:13 |  #4

1. So why aren't they using the $10 guy again? There are two possible answers.
i. His work wasn't good enough (you get what you pay for).
ii. He is no longer doing it because he made no money.

shaunmcfd wrote in post #18584798 (external link)
I have a photography business and offer headshots and hate to think someone else would be coming in to do them so much cheaper but I also hate the fact that I won't be making anything near what I would if I did them outside of this event.

So how much money are you willing to lose just to make yourself feel good?

This is not a professional gig. It is volunteer work. You either want to support this cause or you don't. If you do then accept the loss and try to use the fact that you support it as a marketing tool.
i. See if the local paper will do a piece about you doing the shoots with all proceeds going to a good cause.
ii. Make sure that you have a good up sell option available at the event, with the option to take payment there and then. If you let people walk away and "think about it" you will never sell anything more.

If you don't feel passionate about this cause then decline the gig.


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Headshot pricing for local organization question
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