Canon Destroys Nikon in DSLR Marketshare for 2010

[CameraMan]

http://www.canonrumors.com/2011/04/c...r-marketshare/

[WARAT]

Interesting..

[Sirrith]

Its.. been like this for a while now?

[shoturtle]

canon gets them early into their system with excellent entry level camera with the rebels. Easy migration to the more advance bodies down the road. Nikon does not offer as many entry level options, and rode the d5000 wagon way to long before a upgrade with the d5100. So you have the option or the t1i, t2i, and t3i over the past 3 years, nikon had nada.

[mpix345]

Originally Posted by shoturtle

canon gets them early into their system with excellent entry level camera with the rebels. Easy migration to the more advance bodies down the road. Nikon does not offer as many entry level options, and rode the d5000 wagon way to long before a upgrade with the d5100. So you have the option or the t1i, t2i, and t3i over the past 3 years, nikon had nada.

Yep. Canon frustrates existing users a bit who can't see the need to upgrade when new model comes out, but the real goal is to keep having options that are competitive and can bring in new users.

[LatinLegacy]

Canon does seem to push out a lot more entry level DSLR's than Nikon does so that can be the deciding factor. Every store I walk into, I see at least 4 different modesl of Rebel DSLR's being sold compared to Nikons D3100 & D5000. The D5100's are just starting to pop up in the smaller chains. I don't see many stores displaying the D3000's anymore although they still do carry them. Here in NYC, I see a TON of people with rebel's every single day. A lot being tourist. Most of the Nikons I see are usually the D40 & D60.

[shoturtle]

It is about price and options, the newer canon models have price options from 600 to 900 dollars with the t3 t1i t2i and t3i. Then added in the xs and xsi for under 600' that gives the consumer allot ot options to fit the budget. This is the market that generate the bulk of the dslr profits and the largest part of the dslr market. Canon pays allot of attention to this segment.

[Gaarryy]

Lots of the younger guys I know that are into filming/video love the rebel series. they can do HD video, and they are cheap enough that they can get 2 or three

[CameraMan]

I think video is where Nikon is losing out although I don't use video on my 5DM2 it is kind of neat to have that option if I ever needed it. I have a video camera but I hardly use it anymore. I get more use with still photo cameras.

[MrWho]

"destroys"

It would do well for them to go back and actually read at least the title of the original article. Gotta love sensationalism!

The article is actually discussing the gains of Sony and Samsung in marketshare due to mirror-less technologies while Canon and Nikon stayed pretty much right where they were the previous year.

Originally Posted by shoturtle

canon gets them early into their system with excellent entry level camera with the rebels. Easy migration to the more advance bodies down the road. Nikon does not offer as many entry level options, and rode the d5000 wagon way to long before a upgrade with the d5100. So you have the option or the t1i, t2i, and t3i over the past 3 years, nikon had nada.

Canon refused to update anything significant in the T1i so they released the T2i to add what could have been implemented in the T1i. They then realize what they could have added in the T2i, the make minor tweaks and add it to the T3i. Canon releases entry level models as often as they do P&S models just to tweak small operational facets that could have been released in previous models while not just Nikon but other manufacturers take time to put out a meaningful overhaul of the previous model when an update is released. Canon holds entry level market share by saturation alone.

[Indecent Exposure]

Originally Posted by MrWho

The article is actually discussing the gains of Sony and Samsung in marketshare due to mirror-less technologies while Canon and Nikon stayed pretty much right where they were the previous year.

According to other numbers (I thought it was IDC vis a vis Bloomberg) Nikon had the largest market gain of any of the 4 companies showing growth. Canon made no gains last year as their sale numbers are flat compared to the previous year, despite dominating an entirely new market for still cameras, video.

In a market that showed 10% growth last year, Nikon and Sony captured more of the new market than any other company. Canon was unable to get a larger piece of a larger pie, even with included sales to videographers.

[S P]

Thom Hogan, who is a widely known and respected Nikon reviewer/analyst in the Nikon world, predicted a year or so ago that Nikon's DSLR marketshare might drop to something like 30% or less because they've been concentrating so heavily on their pro level gear which is lower volume, but actually higher margin. There hasn't been any shortage of pros switching over from Canon systems to Nikon D700, D3's, and the D3s over the past 1-2 years over on the Nikon boards and elsewhere. In fact I think I'm just about the only person on the Internets who switched from Nikon to Canon last year. So I believe the numbers, but the real story is what's behind the numbers. Very strong sales of higher margin Nikon pro gear from lots of pros switching or starting new Nikon systems, but weaker consumer/amateur type sales.

With that in mind, the numbers suggest that Canon has really been kicking Nikon's butt in the consumer territory, and based on the product offerings I don't find that surprising either. Nikon's consumer level bodies are really a tough sell. They have almost no controls on the bodies making them slower to operate, their video capabilities are flat out inferior to Canon, and there are so many lenses in the Nikon system that are NOT compatible with those lower end Nikon bodies which makes your upgrade options quite limited. I know of more than a few people who started out with those lower end Nikon bodies, and upon realizing how screwed they were as far as upgrade options and how much they'd have to pay to get lenses that would actually AF on their bodies simply sold the kit off and switched to Canon instead. Nikon's lens prices are also typically considerably higher than the equivalent Canon glass. Anybody whose been to a zoo or any other highly touristy / bring-a-camera area typically reports seeing way more amateur level Canon bodies than Nikon. Canon's sales are also way stronger in Asia than Nikon too. Very cost prohibitive for Nikon to setup sales offices in smaller or emerging Asian countries when they really just sell cameras. Canon sells a whole ton of stuff so can justify being more aggressive based on being able to sell other Canon office products and gear.

So overall not too surprising. It also suggests that Nikon pro level bodies are really kicking butt and outselling the Canon pro level bodies at the moment, but tough to know for sure without raw numbers to look at. Timing is up in the air due to the Japanese earthquake, but Nikon had been due to release a D4, D800, and a D400 all within the next year or so, presumably around the same time Canon might finally get around to releasing a 1Ds4, a 5D3, and maybe a 1D5 not too long after that. So will be interesting to see how things might shift around in the next year. 2011 marketshare numbers are going to be irrelevant though, due to production issues. Nikon has especially been hit hard here because their Sendai plant which was damaged produces all of their full-frame pro bodies. Won't be able to get a good marketshare comparison that's really relevant again until 2012 I'd say, by which time all the 'new' stuff from both Canon and Nikon should be out.

[Indecent Exposure]

Originally Posted by S P

...I know of more than a few people who started out with those lower end Nikon bodies, and upon realizing how screwed they were as far as upgrade options and how much they'd have to pay to get lenses that would actually AF on their bodies simply sold the kit off and switched to Canon instead...

I see what you did there.

[shoturtle]

now what is wrong with the the a marketing plan based on options. You had nothing new from nikon from the entry level in 3 years. So are the market suppose to wait for the companies to give them features when the companies decide. Or should the companies keep coming out with camera, though not a huge step up, but still new features the market wants.

I think waiting on the companies not the best route. Canon at least listen to a degree and gives the market what they ask for.

And the d5100 like the rebels reuse existing parts for their older camera. D5100 uses the same AF, same processor. It is like the t1i to t2i. The d5100 is not a major step forward either. 1080p, newer sensor, no new AF system, or really much performance upgrades. There is a huge gap between the d5100 to the d7000. The totally left the d90 segment out to dry, and said go get a much more expensive camera.

Nikon did gain, not at the cost of canon but at the cost of olympus, who has not given a clear direction on where they will go with their dslr's.

And the market grew 10% and canon capture the same percentage of the bigger market. So it was not flat, it did grow.

Originally Posted by MrWho

"destroys"

It would do well for them to go back and actually read at least the title of the original article. Gotta love sensationalism!

The article is actually discussing the gains of Sony and Samsung in marketshare due to mirror-less technologies while Canon and Nikon stayed pretty much right where they were the previous year.



Canon refused to update anything significant in the T1i so they released the T2i to add what could have been implemented in the T1i. They then realize what they could have added in the T2i, the make minor tweaks and add it to the T3i. Canon releases entry level models as often as they do P&S models just to tweak small operational facets that could have been released in previous models while not just Nikon but other manufacturers take time to put out a meaningful overhaul of the previous model when an update is released. Canon holds entry level market share by saturation alone.

[shoturtle]

Originally Posted by Indecent Exposure

I see what you did there.

even the new af-s 50mm 1.8 they are releasing is 270 dollar, 2x the cost of their af 50 1.8. It is better then before as the option was the af-s 50 1.4 at 450 dollars.