pricing problems....hmmm

[no1photo]

Ok here is the problem. I am a retired headshot photographer and my daughter has taken over the business and doing very well with headshots. She has standard headshot packages that are basically creative fees, and an online gallery to allow the client to select their images. Most clients buy the CD for $30 of all the images. Her session fees, which are posted on her website, are 1 look is $200 and 2 looks are $235, so she counts on making her money on the session fee, knowing that the client is not going to order prints, since they generally pick one or two for mass production. This is keeping inline with the competition's prices and practices. Generally it is understood among models and actors that the CD is either included or available for a price with a session.
Now she is starting to get clients that want her to do individual and on location family portraits and want packages and wall portraits. This is a whole different type of photography and pricing than her headshots. The portrait clients are asking for the CD as well, and we are saying they cannot purchase the CD, only prints and packages from the online gallery. Then they point out the headshot packages allow the purchase of the CD.......hmmmmmm, how do we handle that.
Ideally we need to come up with a way to be fair with her clients, and allow the "portrait "clients, PORTRAIT packages that she can make her money on. Now normally a portrait photographer would have a lower session fee expecting that they will make their money on the print orders. How would you guys handle this. Only thing I can come up with is to include a basic package with her session and up her rate.The bottom line is to make both types of clients happy with e pricing structure. Anyone else have this type of predicament, and how did you solve it? I know one way is to remove pricing all together from the website. From my experience of shooting headshots and portfolios professionally for 25 years, clients are more likely to contact you if they know up front your prices for your headshots and portfolio shoots. I guess it just brings up the often asked question of should you post your prices on your website, or handle each client on a case by case basis for pricing.......help us out with your thoughts.

Thanks

[tim]

One idea is to give portrait customers two options for prices. $1000 for your time and the CD, or $200 for your time with prints available.

[JacobPhoto]

have a headshot price and a portrait price. If anyone argues the difference in pricing, explain that there's a difference in the way the photos are shot as well as the way the photos are licensed. When shooting headshots, you are only shooting waist up or torso up, and aren't focused on the arm / body posting where as portraits require much more attention to detail due to the full-body nature of them.

[no1photo]

Time costs also come into play when we discuss it with clients. A typical headshot session with makeup artist is 2 hours, A portrait session, with travel time is usually over 3 hours.
I like the idea of "Session plus the CD is $1000" and that is a realistic option. However I personally feel like, in my experience I like to have complete control over the final product in a image that will be linked to my name. And she probably needs to stress that to her portrait clients. In a headshot I know the reproductions houses she refers clients to know how she likes her prints to look and professionally reproduce them.
I think that may be the way to approach it actually with portrait clients, and have 2 seperate price structures......

[sspellman]

Without changing pricing, you can keep the pricing on seperate pages/section so that most clients will not see both. You can also charge a location fee for travel outside the studio which will primarily be for your family clients. In my experience, posted pricing for family portraits does weed out many time wasters. You can also have different websites for the different types of clients.

-Scott