glumpy wrote in post #15397816
You can only build a business 3 ways.
You can sell more often ( to the same people)
You can sell a higher value
You can sell to more people.
Pick which one or more applys to you. If there are none, Game over and you need to change your circumstance.
I think you need to be doing volume certainly rather than weddings. Weddings have a longer lead time, 1 year is pretty standard here so you'd be lucky to get a lot done in the next 12 months.
For portrait you might do better. I'd look at some sort of living social type deal but don't fall for the trap of pricing the session at $2.99 with a disk of images. Make it $99 with 2x 8x10's or something so you have a shot at up selling. I did one of these offers a few years back and averaged pretty much a $500 sale every time.
The thing is you say you are in a small town. That's going to be tough to suddenly do 6 times the turnover in 1 year from a standing start. Whatever you do, you are looking at a numbers game to get the required number of clients through.
It's pretty easy, you know what your average sale should be, Divide $50K by that and see if the required number of clients is practical and doable. If not, have a rethink.
I wouldn't put much in the horses. I did that for 3 years and spoke to people all over the world whom were doing the same thing and not once did I come across anyone that was making more than tiddly winks money. on a GOOD weekend ( which there weren't a lot of) I could do over a grand. Most days not. others seemed the same.
IMHO and experience of my own and from others, they DON"T spend much money on pics at all. There also don't seem to be the numbers at the events to make it worthwhile on the average spend they do make.
From what I saw, it's pretty much the same the world over.
There are a lot of things wrong with horse work.
The saturation of clients on an hourly basis is terrible, it's easy for them to take their own pics, While the price to play is high, it's high enough that a lot of them don't wan't/ can't spend much more, the situations aren't very unique and if you can't do onsite Viewing and ordering, forget it because the impulse buy is about 90% of the sales you will make.
If you have to do it, forget about shooting adults and go for the youngest kids you can find. Shots of people flying horses over 1.8m jumps look great but the one's you'll make money off is the 4yo kid being led round a flag pole on a tiny pony.
MY suggestion to ramp your profits up is doing social and kids events. You need volume for this. I don't know where you are, what size your town is or how far to a decent population so this may not be practical for you. Without some population to work from however, you're pretty much screwed anyway with the increase you want in the time frame you specify.