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FORUMS Photography Talk by Genre Architecture, Real-Estate & Buildings Talk
Thread started 01 Jun 2016 (Wednesday) 11:51
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Real Estate photography

 
amydoodle
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Northeast Tennessee
Jun 01, 2016 11:51 |  #1

Hello. Not sure if this is the right area to post this question, but curious if there may be a market for photographers for upcoming real estate for sale. Having put my home briefly up for sale last year, it made me think. My realtor, and I'm sure MANY do nowadays, used his cell phone for pics and in my opinion, were below standard to really make a statement about the house. There was not much put into snapping away with the cell phone and adding them to the listing. Is there a market to put myself out there for X amount of $$ to come do professional images of houses or any real estate being put up for sale? You know, pictures are worth a thousand words and I think play a big part in things that are sold. Anybody out there do this? If so, how do I figure up how much to charge? Looking for any input, good or bad..........what's your thoughts?? :)
Amy


Canon 60D, Canon 17-55 IS, Canon 50 1.8II, Canon 70-300 IS, 430 EX, 2 AB800's

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PhotosGuy
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Post has been edited over 1 year ago by PhotosGuy.
Jun 01, 2016 12:33 |  #2

For people interested in doing this for a living

Photography For Real Estate (external link)

I'm moving your thread to Architecture, Real-Estate & Buildings Talk.


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steve126a
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Michigan
Jun 01, 2016 12:34 |  #3

The real estate photography side is very much a volume business, unless you are shooting multi-million dollar homes. Most realtors that I know are notoriously stingy. That's the reason why they are shooting the photos themselves, on their cell phones - because they don't want to shell out the $100-$200 for professional photos. The realtors know that the photos make a difference, but depending on the market, and your area it might not matter. Right now, my area is in a seller's market and homes in desireable areas are not staying on the market for more than a week - so the photos don't even matter.

Photos make more of a difference in smaller homes or homes where the realtor is really trying to command a premium price.

The other thing that I have found is that realtors want their photos back ASAP. Generally next day, sometimes even same day.

To really be profitable in real estate, you need to keep your prices fairly reasonable and be able to streamline your workflow for maximum efficiency. Spending 2-3 hours in an average home, setting up lights, shooting, and then another hour on editing simply isn't worth it for $100-$150 per property.


Canon EOS 5D Mark III | Canon EOS 6D | Canon 85mm ƒ/1.8 | Canon 100mm ƒ/2.8 Macro | Canon 24-70L ƒ/2.8 II | Canon 17-40L ƒ/4 | Canon 70-200LII ƒ/2.8 | Canon 135L ƒ/2| 2 Canon 580EX II's | Canon 430EX II

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amydoodle
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Jun 01, 2016 14:08 as a reply to PhotosGuy's post |  #4

Thank you!!


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cccc
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Sacramento, CA
Jun 02, 2016 09:10 |  #5

I've been timing myself recently... looking at when I fire my first shot and last shots... and I take about 40 minutes to photograph a normal home. I could simplify my process and take half the time, but I don't like the results, and I don't think I could charge my $225 average fee.




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amydoodle
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Jun 04, 2016 22:53 as a reply to cccc's post |  #6

I had figured it shouldn't take any longer than an hour, just a ballpark time I had in my head. How do you do the images, burn onto a CD and give to realtor or how? I really think this is something I'd love to get into and just looking at all options and things I can think of before plunging. Which lens to you tend to use most? Thanks!


Canon 60D, Canon 17-55 IS, Canon 50 1.8II, Canon 70-300 IS, 430 EX, 2 AB800's

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cccc
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Jun 05, 2016 00:50 as a reply to amydoodle's post |  #7

I use Dropbox to deliver the files to clients. For a 60D, I would use one of Canon's ultrawide lenses (10-18mm or 10-22mm)




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amydoodle
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Jun 09, 2016 09:43 as a reply to cccc's post |  #8

Awesome thank you! That's the lens I was looking into. :) I haven't used Dropbox but know others that have.


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longbeachgary
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Joined Aug 2003
Jun 09, 2016 09:57 |  #9

We use a photographer for all of our listings. He does not use off camera lighting - just an on camera flash. We send one of our assistants with him to move things around, water down the walk-way, straighten up anything that needs to be straightened. He delivers two sets of files through drop-box - one set is for the MLS which uses smaller files and the other set is for flyers and other print media. Our guy makes a good living as he keeps his prices down and gets the files back to us the next day. Prices are $150 for photos and an additional $150 if he puts together a virtual tour.

Remember that these photos are not for Architectuarl (sp) Digest.


2 Canon 1DX, Canon 1D Mark iii, 20 F2.8, 28 F2.8, 50 F1.4, 85 F1.8, 100 F2.0, 100L Macro, 135L F2, 200L F2.8, 300L F4, 400L 5.6, 10-22 3.5.4.5, 17-40 F4, 24-70 F2.8L, 70-200 F2.8L, 70-200 F4 IS, 70-300L 4-5.6, 100-400L version ii and the 2nd 3rd party lens I've ever owned - Sigma 150-600 f5-6.3 Sport.

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Scott ­ Spellman
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Royal Oak MI
Jun 09, 2016 10:20 |  #10

I shoot 70+ houses a year for 5 realtors. My pricing goes from $150 for houses under $500K, $250 for houses under $1M, and $400 for houses over $1M. Travel from than 10 Miles, drone, and dusk shots are extra. I deliver images within 24 hrs by email or Dropbox. This is solid part time income for the spring and summer. While I work for myself and freelance, there are larger companies who offer RE Photos as a service in my market too.




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cccc
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Jun 09, 2016 12:25 as a reply to longbeachgary's post |  #11

He is making an absolute killing on those Virtual Tours...




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longbeachgary
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Joined Aug 2003
Jun 09, 2016 13:51 |  #12

cccc wrote in post #18034173 (external link)
He is making an absolute killing on those Virtual Tours...

He does pretty well. We give him about 60-70 listings per year but only 1/2 to 3/4 or those get virtual tours. I bet he spends a good hour on the virtual tour selecting photos, editing and doing the voice-over.


2 Canon 1DX, Canon 1D Mark iii, 20 F2.8, 28 F2.8, 50 F1.4, 85 F1.8, 100 F2.0, 100L Macro, 135L F2, 200L F2.8, 300L F4, 400L 5.6, 10-22 3.5.4.5, 17-40 F4, 24-70 F2.8L, 70-200 F2.8L, 70-200 F4 IS, 70-300L 4-5.6, 100-400L version ii and the 2nd 3rd party lens I've ever owned - Sigma 150-600 f5-6.3 Sport.

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digirebelva
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Appomattox, Virginia
Jun 09, 2016 21:28 |  #13

if you havent shot re before, i would not recommended just jumping straight into it. Practice on your home and your friends homes and get comfortable doing it before you approach a realtor.


EOS 6d, 7dMKII, Tokina 11-16, Tokina 16-28, Sigma 70-200mm F/2.8, Sigma 17-50 F/2.8, Canon 24-70mm F/2.8L, Canon 70-200 F/2.8L, Mixed Speedlites and other stuff.

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amydoodle
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Jun 10, 2016 08:00 |  #14

Awesome thank you all for such wonderful info!!


Canon 60D, Canon 17-55 IS, Canon 50 1.8II, Canon 70-300 IS, 430 EX, 2 AB800's

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LoneRider
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Marysville, WA.
Jun 29, 2016 06:22 |  #15

I have a good friend who is a RE agent and started shooting listings for him last year. It took me about 8-10 shoots to get comfortable and settle in on a method.

Lots of time can be saved in post by taking a little longer on leveling the camera and getting the lighting right whether ambient or flash. My niche is houses in the $250K-$850K range in the greater Seattle area. Most of my jobs entail an hour of drive time or less (round trip) 60-90 minutes at the location and another 60-90 minutes post processing with PhotoShop CC. My fees range $150-$200 in most cases with additional charges for excess travel time, particularly large houses, virtual staging, and high angle shots.

I am now working with 6-8 agents pretty regularly, having done 30 listings so far this year. I post each shoot as an album on Flickr and also provide a link to Dropbox for a zip file of the photos, one set 2400x1800 resolution. Usually 15-25 shots per property and while I promise next day delivery, in most cases I deliver the edited shots the same day.

Pricing seems to vary widely by market and while agents can certainly be tight, if you work with good agents they realize their time is better spent doing things that make them money and paying you for freeing up their time makes sense. Frequently I will shoot a seller's house while the agent is finishing the listing paperwork/contract etc.

I started with my 6D and 16-35mm F4L along with a Samyang 14mm. Recently have switched to my 7D2 and Sigma 8-16mm. I have 3 Yongnuo 600RT flashes, rarely need to use all three but regularly use one off camera and occasionally need a second. Time is money - I can shoot everything with the Sigma lense and am not spending time swapping lenses like I did with the 6D. The 14mm Samyang needed barrel distortion corrected in every shot. Sigma doesn't suffer from distortion so less editing time in post.

Many will merge or layer multiple ambient light shots so as not to bother with flash. I find that by balancing ambient and flash 95% of the time I can get the shot with a single capture, again saving time in post.

I am keeping pretty good records, and seem to be grossing in the $47/hr range. Not getting rich, but it is reimbursing me for all the gear I've bought over the years and making it easier to get approval for more as the need/want arises. Doing much more business than I ever expected to, so much in fact that I went "legit" and run it as a Schedule C sole proprietorship side business.


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