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FORUMS Photography Talk by Genre Motorsports Talk 
Thread started 27 May 2017 (Saturday) 00:28
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How do you use social media? What do you do in the offseason? Which social media?

 
grphx
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Location: Oklahoma
     
May 27, 2017 00:28 |  #1

TLDR: Which social media platforms do you use, what do you post and when in relation to your events you shoot.

For me, I mainly shoot supermoto(think dirt bikes on street tires, that race on gokart tracks with usually a small dirt section) and the race season is from March-October, one race per month. I'm trying to find more gigs to go to (paid or not) so I have quite a bit of downtime in the offseason and a few weeks before each race.

A week before the race, on my facebook page I usually post highlights from the track that I've taken in the past and try to hype up the event. I usually tag each racer that I post(has 1-3 racers in one photo) to drive engagement and also tag the racing org and the track(if they have a facebook page). I think the tagging helps get engagement because the person I tag sees the post(if they liked my page, which they usually have) and also the racer's friends see it if they comment/like.
The day of the race I go out and shoot. I try to post a picture of the track with all the people there at the start as I "check in". If I get a really good shot throughout the races, I'll copy it to my phone, use a program to apply my watermark and post it to my page throughout the day. That process I've gotten down to about 3 minutes done between a race. Usually gets racers that saw it posted online to approach me and ask if I got any good ones of them and sometimes gets me a sale.
After the race I'll go thru and sort photos, and if I find another good shot, I'll post it on facebook, tag the racer/race organization/track. Once I start to get a backlog of pictures(I try to limit to one post every 2 hours) I'll start to schedule the posts out. I'll find a few photos the night after the race and I'll schedule those out to be posted throughout the week.


Canon 50D, 6D
Canon 70-200mm f/2.8, Tamron 17-50mm f/2.8
www.jarcophoto.com (external link)

  
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Dan ­ Marchant
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Location: Where I'm from is unimportant, it's where I'm going that counts.
     
Jun 01, 2017 23:08 |  #2

I am still sorting my social media but plan to do the same thing you do pre event - post images from previous ones. I shoot field sports not motor sports. I post a few key action shots and tag the players in them but I also have a "social media possible" keyword that I apply to any images that might be suitable. These get pulled into a Lightroom Smart Collection which for later/off season use.

When reviewing these I not only look for a few key action shots for off season posting, I also look to compile sets of images that fit an (often light hearted) theme. One example is the World Levitation Rugby Championships - shots of the players running where all or most of their feet aren't touching the ground. I can add to these collections over time and post a group of images either en-mass or over a week.

I post to Instagram in groups of 3, 6 or 9 so that it fits the grid system. I won't necessarily post 3 at once but over the course of a few days it will be 3, 6 or 9 images from a game. When I post images from the archives I often post them as B&W or with a slightly retro PP style so that they stand out from the regular images.


Dan Marchant
Website/blog: danmarchant.com (external link)
Instagram: @dan_marchant (external link)
Gear Canon 5DIII + Fuji X-T2 + lenses + a plastic widget I found in the camera box.

  
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How do you use social media? What do you do in the offseason? Which social media?
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