I have this lens preordered at my local shop and to me it fits in perfectly with the mirrorless mantra of form over function. Let me explain.
here is a quote from another post of mine:
benji25 wrote in post #18455166
I think this is the issue right here. To me everyone that uses a fuji seems to not be pixels peepers. Yes there are probably lenses and camera that out perform it if you look at 100% crop or at high ISO.
But everyone I know that uses Fuji uses it for 2 reasons: The form factor and the colors. Their lenses are sharp enough. The AF is good enough. The buffer and FPS are good enough. Yes you can look at other things that are bigger and more expensive but you only notice a difference if you specifically look for it and most times only if you compare side by side.
I think Fuji's marketing team nailed it. Just look at Zac Arias and his video on sensor size. Everyone I see on YouTube that uses Fuji and such all seem to be of the same style: they are sick of MP wars, pixel peeping and waiting 5 years between cameras. It is almost like they are concerned more about the emotion and art than the numbers and technology. In comes Fuji with very capable cameras in a fun form factor and good customer service to boot. A DOUBLING of the AF speed on a free firmware update? Like. Jesus. Fuji is nailing it right now.
If Canon/Nikon/Sony keep competing on pixel-peeping level differences they are going to continue to lose.
To me this describes the 80mm macro. It saves you from having to have a portrait lens and a macro lens thus simplifying your kit. Will it be the best portrait lens? Probably not. Will it be the best macro lens? Also probably not. But will it be the best lens for people trying to keep simple kits and that only care about "good enough"? Yes it will be the perfect lens (assuming it performs of course).