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Thread started 07 Jan 2018 (Sunday) 09:21
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Canon Admits to Slow Innovation, Pledges to Focus on 'Cutting Edge' Technology

 
John ­ from ­ PA
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Jan 07, 2018 09:21 |  #1

Interesting, see https://fstoppers.com …ng-edge-technology-211086 (external link).




  
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MDJAK
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Post edited 4 months ago by MDJAK.
     
Jan 08, 2018 05:54 |  #2

Didn’t have time to view link. Appreciate you posting it. But really, they needn’t admit it. It’s quite evident. They are sitting on their heels while Sony kicks their butt. And the Nikon D850 does the same. Their lenses are still the best though and most reasonably priced and ubiquitous on the used market at even greater bargains. But that’s because people are and have fled photography to cell phones, and have fled Canon and Nikon to Sony, etc.

I did. But Sony just wasn’t for me and I’m now waiting for a D850. Hope that isn’t a mistake. We shall see.




  
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Bassat
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Post edited 4 months ago by Bassat.
     
Jan 08, 2018 06:15 |  #3

Not everyone wants/needs cutting edge technology. I still get good results from my 5 year old 6D and way older Elan 7NE. Considering a Pentax 645. I used my Yashica FX2 (1976?) until the shutter broke in about 2005.


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Left ­ Handed ­ Brisket
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Jan 08, 2018 07:41 |  #4

If they are talking about it now, the realization and efforts to adjust have been in place for some time.

And honestly, had they not put that stupid old sensor in the 6DII, and given the 5D IV better video features, this is almost a non issue.


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05Xrunner
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Jan 08, 2018 07:59 |  #5

not holding my breath


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TeamSpeed
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Post edited 4 months ago by TeamSpeed. (5 edits in all)
     
Jan 08, 2018 09:59 |  #6

Left Handed Brisket wrote in post #18536183 (external link)
If they are talking about it now, the realization and efforts to adjust have been in place for some time.

And honestly, had they not put that stupid old sensor in the 6DII, and given the 5D IV better video features, this is almost a non issue.

I don't think so, this is one of the few quotes taken from the interview.

Our primary management goal this year is to raise our antennas high toward cutting-edge technology. It is on this point where we lag behind other companies. We will open up a research and development center in the U.S.'s Silicon Valley, where we will actively adopt new technology.

So, it seems they are just starting to address this.

Quite frankly there just isn't alot of substance in that article or the interview to really know what is going on. :( Also, the article doesn't seem to cover DSLR or MILC, but rather cameras, generically, and security cameras and other cameras for other markets more specifically. I cannot see too much here that really matters to the photographer directly. I doubt we see too much forward movement in the DSLR and MILC offerings for a couple of years.


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FarmerTed1971
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Jan 08, 2018 10:13 |  #7

Does this mean full-frame mirrorless in 2018 finally?


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Charlie
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Post edited 4 months ago by Charlie.
     
Jan 08, 2018 10:17 |  #8

MDJAK wrote in post #18536147 (external link)
Didn’t have time to view link. Appreciate you posting it. But really, they needn’t admit it. It’s quite evident. They are sitting on their heels while Sony kicks their butt. And the Nikon D850 does the same. Their lenses are still the best though and most reasonably priced and ubiquitous on the used market at even greater bargains. But that’s because people are and have fled photography to cell phones, and have fled Canon and Nikon to Sony, etc.

I did. But Sony just wasn’t for me and I’m now waiting for a D850. Hope that isn’t a mistake. We shall see.

The "reasonably priced" aspect can only last so long as budget lens makers start making their presence in the mirrorless world. King of budget lens maker, samyang, has already started making AF E-mount lenses.

on top of that, as market share grows, so does demand for cheapo lenses, and it's happening already. I can witness the transformation in a few short years.

on topic, good for them, I hope Canon pushes the envelope to keep Sony honest. They need real direct competition, I was at an amusement park yesterday, and it was littered with sony Alphas, rivaling Canikon. Being from California, there tends to be a bunch of early adopters, but I'm seeing this more and where where I shoot as well (seascapes).


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CyberDyneSystems
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Post edited 4 months ago by CyberDyneSystems.
     
Jan 08, 2018 10:18 |  #9

It would not take a new facility in Silicon Valley for Canon to enable putting one of their EXISTING TECH current sensors in the 6DII,. that decision had NOTHING to do with lagging behind in tech, It was a stubborn choice not to even use what they already have.


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CyberDyneSystems
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Post edited 4 months ago by CyberDyneSystems.
     
Jan 08, 2018 10:20 |  #10

FarmerTed1971 wrote in post #18536259 (external link)
Does this mean full-frame mirrorless in 2018 finally?


My guess would be they might have designs, let alone broken ground, on their new Silicon Valley facility in which they can further think about what they should be doing to stay competitive,.... so no,. maybe 2022?


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FarmerTed1971
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Jan 08, 2018 10:22 as a reply to  @ CyberDyneSystems's post |  #11

2022? Nikon will have theirs out in 2018/19. Canon better get with it.


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mikeinctown
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Jan 09, 2018 06:22 |  #12

Bassat wrote in post #18536152 (external link)
Not everyone wants/needs cutting edge technology. I still get good results from my 5 year old 6D and way older Elan 7NE. Considering a Pentax 645. I used my Yashica FX2 (1976?) until the shutter broke in about 2005.

Good is very subjective and heavily dependent on conditions. But a 6D is far from being an antique considering the low light focusing capability.


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Post edited 4 months ago by TeamSpeed. (12 edits in all)
     
Jan 09, 2018 06:37 |  #13

The consideration of how leading edge or how old of tech something might be is also subjective.

The 6D being Canon's first entry level FF offering from almost 6 years ago muddy the water as well when performing this assessment. It is hard to tell what was purposely eliminated from the 6D when compared to other bodies and what things were excluded due to technology capabilities and costs at that time.

It is safe to say that 6D is indeed "old" in technology years however. We have had something like perhaps 10 (or more) different Canon DSLR models with a mix of new functions/features released in the era of the 6D before the 6D2 came along. The 6D2 has some of these, but lacks others, already "aging" it a bit prematurely.

I also read nothing into this article or interview that means we, the DSLR and MILC market, are going to benefit much of anything. There are many kinds of "cameras", from scanning devices, security, medical, etc. They explicitly called out one segment and didn't mention all the others. So I am hesitant to take from this article that Canon has heard our complaints about the slow pace of changes, and instead just incorporating a mishmash of features and function on new releases. It is clear Sony is moving forward with various technology, Nikon has to in order to survive, and Canon is concentrating on other market segments to increase revenue.

I definitely have seen the largest swing of members over to Sony, Nikon, Fuji, etc in the last year than any prior year across 3 photo boards, so there is some sort of conclusion one can draw from that. Not that it matters to me, I really don't want to switch to Sony, I definitely am not switching to Nikon, so I will just be happy with the 5D4 and 7D2 for now as they do what I need them to do, and will wait this out. :)


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Left ­ Handed ­ Brisket
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Jan 09, 2018 08:46 as a reply to  @ TeamSpeed's post |  #14

Likewise, the swing back to Canon has become much more common.

These things are never as simple as they appear when first assessed. I shot with a Nikon D750 for a year and never once considered it over my "old" 6D. The most interesting developments outside of Canon is sony mirrorless eye/subject tracking.

Canon's color rendering is still top notch and a huge benefit for many professionals who can be more profitable through less post work, and for amateurs who don't have the experience, tools and knowledge to tweak color in post.


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Jan 09, 2018 08:49 |  #15

It's just more F-stopper click-bait. Lately they seem to have a lot of these articles are filler to keep the ad traffic up. There's zero real information in this "interview." Taking a single sentence and basically twisting it to mean however you want it to be received for reaction purposes.

Anyone that's objective can see the obvious path that Canon is on, compared to the competition. There's more to it than the overall simplified categories that are mentioned here, briefly.

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Canon Admits to Slow Innovation, Pledges to Focus on 'Cutting Edge' Technology
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