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Commercial use photos-what to charge?

FORUMS Post Processing, Marketing & Presenting Photos The Business of Photography
Thread started 18 May 2010 (Tuesday) 12:02   
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Julianne
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I recently did a photo shoot for a doctor's office. It was on the beach with ten staff members (all women), took me about an hour to shoot, plus about 5-6 hours pp. One or two of the photos will be used for ads in the paper, one will be used for a billboard. I have never done a commercial shoot, and have no idea what to charge to release the photos to them for their advertising purposes. Any ideas would be greatly appreciated!

Post #1, May 18, 2010 12:02:45


--Jul
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When all else fails, read the manual....

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psuphoto09
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http://asmp.org/links/​32external link but specifically http://asmp.org ...ials/licensing-guide.htmlexternal link since it is commercial use. Its not so much helpful with coming up with a number but what considerations you should put into coming up with the number. Make sure to look at how many people it will be viewed by etc.

POTN-How Much do I charge?

Hope this helped a bit.

Post #2, May 18, 2010 15:23:52


Laura
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sfaust
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This should have been worked out before the shoot, not after. It will be much harder to get the going rate for a commercial usage now that you have already shoot the project. If they are new to commercial photography, they may not understand how it all works, and that its done on a licensing model and not per print. They will probably feel like they are being taken advantage of since the usage will be much higher than prints would be. For example, one month on a billboard could be $300-$900 depending on the area, size of the billboard etc. 6 months could be double that.

Post #3, May 18, 2010 22:45:35


Stephen
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steveagle
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Agreed that you should of worked this out BEFORE the shoot was done. You will be hard pressed to get them to pay much for it now.

Post #4, May 19, 2010 01:17:40


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Karl ­ Johnston
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easy enough to get them to pay now or after but ideally before.

I recommend getting
www.fotoquote.comexternal link

fotoquote software will help u out

Post #5, May 19, 2010 01:20:40


Adventurous Photographer, Writerexternal link & Wedding Photographerexternal link

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Julianne
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sfaust wrote in post #10206809external link
This should have been worked out before the shoot, not after. that.

Yes, I totally agree, and I went ahead only because there was a time deadline, and I didn't know what to charge.....

They have had other photographers, lots of advertising, one billboard already, so they are familiar with commercial costs. I seem to be the only one who isn't... lol

Would $1200 be a reasonable fee? I also did some interior office photos for their website, and was going to charge $400 for those.

I will definitely work this out beforehand next time, and have learned a valuable lesson. Just need some help now!:oops: thanks!

Post #6, May 19, 2010 08:10:21


--Jul
Canon 40D, Canon Rebel XTI, , Canon EFS 18-55mm f/3.5 - 5.6 , Canon 75 - 300mm f/4 - 5.6 , Canon Zoom EF 70-200mm 1:2.8 L, Canon EF 50mm F/1.4, Canon 17-85mm, Canon 28-135mm, Canon 50mm, f/1.2L:cool:
When all else fails, read the manual....

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Julianne
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psuphoto09 wrote in post #10204391external link
http://asmp.org/links/​32external link but specifically http://asmp.org ...ials/licensing-guide.htmlexternal link since it is commercial use. Its not so much helpful with coming up with a number but what considerations you should put into coming up with the number. Make sure to look at how many people it will be viewed by etc.

POTN-How Much do I charge?

Hope this helped a bit.

thanks Laura, I found that website very helpful. One of the biggest dilemmas for me is figuring out the charge when it doesn't involve an hourly rate... i.e., how much time I spend actually taking and processing vs. how many times the work will be used and for how many purposes.

Post #7, May 20, 2010 09:12:47


--Jul
Canon 40D, Canon Rebel XTI, , Canon EFS 18-55mm f/3.5 - 5.6 , Canon 75 - 300mm f/4 - 5.6 , Canon Zoom EF 70-200mm 1:2.8 L, Canon EF 50mm F/1.4, Canon 17-85mm, Canon 28-135mm, Canon 50mm, f/1.2L:cool:
When all else fails, read the manual....

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