Are you the John from FM discussing the LA back in '08 and '09?
Also, do you have a picture of the 7D icon on the camera you speak of? I can't visualize it. Never mind I think I got it. Also what does KISS stand for?
One thing I noticed when I first got my LA kit was that I started off with all the accumulated frustration and anal projections, all of which were just in the way. The minute I dropped all that, shifted to the KISS approach, watched the LA videos and just did it, it was easy.
One thing Canon finally cleared up in the 7D is the MA "forward" and "backward" logic twist of previous bodies. So simple in the 7D, icon of the camera on the left end of the scale and an icon of mountains on the right end with O in the middle. Brilliant, too bad they didn't think of that earlier.