Every photo is different. To read a photo many things happen naturally. The eye is typically drawn to the highest point of contrast. Contrast can manifest itself in a photograph in many ways. There is contrast in tonality, light to dark transitions. If there is a high contrast border anywhere in the shot, very bright to very dark, the eye will be drawn to that area. Other types of contrast can exist in different colors as well as items in focus/sharp vs out of focus/blurry. Our eyes are also drawn to familiar patterns espcially if they have to do with de-coding such as text/words, or familiar shapes which could be anything from a stop sign to the eyes on a face. Any one or any combination of these eye-drawing elements can be used to manipulate where the viewer looks.
Some of what makes a photo strong is an image that draws your eye immediately to the intended point of interest. It also keeps our attention on that point of interest, or even lets the eye go to a secondary, and even a third point of interest, and then back to the first point. But all these points of interest should be intentional subjects within the image. Any points our eyes are drawn to that are NOT complimenting the image makes the image weaker, such as distracting backgrounds, or areas or compostions that draw our eyes off the subject or off the page.
The skilled photographer can do things to make a stronger image in almost any environment. For example with a distracting background if there is no choice in changing the angle or environment they can choose a large aperture like f/2.8 and a long focal length lens like 200mm and shoot the subject in the foreground at a relatively close distance to blur the distracting background as to render it less distracting. If the background is far enough behind the subject they could also choose to underexpose the background a stop or two and use flash to expose the subjects properly. Maybe even do things like set the white balance for tungsten on an outdoor shot but gel the flash with CTO to render the subject neutral but create a nice blue background. Another thing that can often be controlled before you even start shooting with a portrait shoot is to have the subject wear the appropriate clothing. Usually you want the clothing to be in the same or close to the same key as the background and not have busy or distracting patterns. This makes it so our eye is drawn to the face and not the clothes. Combine these techniques and now you are creating high contrast seperation of subject from the background as to focus the viewer onto the subject.
The trick is to recognize what you can do to create the best type of contrast seperation to bring attention to the areas of your image you intend the viewer to be looking at. Of course a whole other area to consider would be the composition of the image, but plenty has been written about that subject so I won't get into that here.
Hope this helps a bit.