Wow there's a huge discrepancy between the UK and US pricing, if I dial in the exchange rate! I could buy a new 300mm f2.8 II IS L in the USA for the full retail and get a family holiday inc flights for free....when compared to the UK pricing!
If this is the year for the big whites to be upgraded, i wonder if next year is the year for the smaller whites? 300/4 II L? 400/f5.6 II L? 100-400 II L? I wonder!