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FORUMS Post Processing, Marketing & Presenting Photos The Business of Photography 
Thread started 31 Aug 2010 (Tuesday) 23:31
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How much should I charge for first-time real estate shots?

 
robertwsimpson
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Sep 01, 2010 15:28 |  #16

RDKirk wrote in post #10831374 (external link)
How does one compete with "not much more than" free?



You lower your prices to less than your costs?

you act like lowering prices to less than costs has never been done.




  
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mguffin
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Sep 01, 2010 15:41 |  #17

RDKirk wrote in post #10831374 (external link)
How does one compete with "not much more than" free?

No, not much more than $75-$100...


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mguffin
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Sep 01, 2010 15:45 |  #18

robertwsimpson wrote in post #10831387 (external link)
you act like lowering prices to less than costs has never been done.

Exactly...


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sangjiny
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Sep 01, 2010 16:15 |  #19

In the end, after you do the math, if you are paying out more than taking in, it's worse than working for free.

To me, your statement about lowering price to less than cost makes more sense if you already have an established business to ride out the storm and maintain the clientel... it wouldn't make sense to get into business if I know I have to take a loss for prolonged period of time to build that clientel. I would rather try to find another market where I can make some profit.


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RDKirk
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Sep 01, 2010 17:30 |  #20

sangjiny wrote in post #10831696 (external link)
In the end, after you do the math, if you are paying out more than taking in, it's worse than working for free.

To me, your statement about lowering price to less than cost makes more sense if you already have an established business to ride out the storm and maintain the clientel... it wouldn't make sense to get into business if I know I have to take a loss for prolonged period of time to build that clientel. I would rather try to find another market where I can make some profit.

Exactly right.


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mguffin
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Sep 01, 2010 18:54 |  #21

sangjiny wrote in post #10831696 (external link)
it wouldn't make sense to get into business if I know I have to take a loss for prolonged period of time to build that clientel. I would rather try to find another market where I can make some profit.

Is there any market in any industry where someone can start a business and make a profit right away...? Don't you need to invest some money and build a client base when you start any business from scratch...?

I understand your point completely, however, when trying to set a price point for a "first-time real estate shoot", it probably should be less than the established competition in your geographic region... When the real estate market turns, and clients are banging our doors down, then you charge more of a premium for premium services...


Mike
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pleb1024
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Sep 01, 2010 19:21 as a reply to  @ mguffin's post |  #22

Not sure on the pricing aspect - but there is a general Kiwi thread over here, some of the other guys may be able to help with a little more NZ specific knowledge.

Daniel


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Concretin ­ Nik
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Sep 01, 2010 19:51 as a reply to  @ pleb1024's post |  #23

Might I suggest lurking a bit at PhotographyForRealEsta​te.com and the flickr group (http://www.flickr.com …aphyforrealesta​te/discuss (external link)). That will give you some idea as to what to expect from realtors as well as what you're expected to produce. I will say, from what I've seen there, compared to what I see locally online MLS and printed advertising, producing a better photo than most real estate agents will be EASY. Hell, just leveling your camera when ya push the button will immediately be better than most agents.

If you have someone contacting YOU, then you have half the battle won, as she is already spending money on photography. She is probably shopping around because she is unhappy with her current photographer, for some reason, either quality, turn around, and/or price. You'll need to eventually find out what that is, so you can make sure that you exceed that expectation right away.

Don't undervalue yourself. What is it worth to YOU. THAT is the price you present. But for simplicity, I'd suggest submit it as a "per house/shoot" price.


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How much should I charge for first-time real estate shots?
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