OMG it is gorgeous. Some beautiful design work at play, I'm glad that they stepped it up from the super bland type on the pre-2k9 lenses. I love the clean font and the way that they use it instead of the old ultrasonic logo. The design just seems much cleaner to me.
I will guess that 95% of people here won't notice or care though
Case in point:
Mod note: Removed over size images, please resize them to fit the forums rules.