Come on, guys. Let's be realistic here with our selling-like-hotcakes prices. $500? Good luck with that. Plastic P&S cameras go for $500. m4/3 cameras with cheaper builds and kit zoom go for $500. You're not going to get the X100 for $500--not for a few years anyway after depreciation.
Besides, from their press release and marketing video I get the feeling that their target is not to sell this like hotcakes. That is, I'm sure they'd love it to, but they're targeting the product and price to a slightly more upscale market that appreciates the various touches of extra quality they put in and are willing to pay a bit more for them. For those who don't and won't, they're happy to leave those customers to m4/3, NEX, NX, etc. I'd love as much as anybody (or more since I love the 35mm focal length) to see this at anywhere under $1000, but my gut feeling says low-to-mid $1K.
Aside from the intangibles, here are a few of the tangibles that point to this not being a $500 camera:
- APS-C sensor
- f/2 lens
- Metal top, baseplate, and dials--very solid build quality
- Built-in hybrid OVF/EVF--a world first
Edit: oops, didn't see your post, Taylor. Do you have a link for the price?